Onsen Hot Pools vs Waikite Valley Thermal Pools:Which is more popular by branded search in New Zealand?
In August 2026, Onsen Hot Pools had more branded searches than Waikite Valley Thermal Pools among hot pools in New Zealand. Onsen Hot Pools was estimated to have 13K branded searches compared to Waikite Valley Thermal Pools’ 10K, and held a 15.1% Share of Search versus Waikite Valley Thermal Pools’ 11.6%.
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Which is more popular in search, Onsen Hot Pools or Waikite Valley Thermal Pools?
Compare the geothermal and hot pool complexes New Zealanders and visitors soak in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Onsen Hot Pools, Waikite Valley Thermal Pools. The figures are in the table below the chart.
View monthly share of search table
| Month | Polynesian Spa | Wairakei Terraces | Onsen Hot Pools | Waikite Valley Thermal Pools | Hanmer Springs Thermal Pools | Tekapo Springs |
|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 23% | 12.9% | 13.7% | 11.7% | 6.8% |
| Nov 2025 | 37.5% | 20.6% | 10.7% | 13.7% | 10.7% | 6.8% |
| Dec 2025 | 38.4% | 24.2% | 7.3% | 13.5% | 11% | 5.6% |
| Jan 2026 | 31.9% | 25.6% | 9.3% | 13.5% | 12.9% | 6.8% |
| Feb 2026 | 34.9% | 26.2% | 9.7% | 11.8% | 11.3% | 6.1% |
| Mar 2026 | 34.6% | 22.4% | 10% | 14.9% | 12% | 6% |
| Apr 2026 | 32.3% | 22.9% | 11.5% | 15.9% | 11.9% | 5.6% |
| May 2026 | 34.1% | 21.6% | 14.6% | 13.6% | 10.3% | 5.8% |
| Jun 2026 | 29.9% | 20.9% | 19.3% | 11.9% | 10.5% | 7.5% |
| Jul 2026 | 32.2% | 23.1% | 12.2% | 15.7% | 9.6% | 7.1% |
| Aug 2026 | 28.9% | 24.4% | 15.1% | 11.6% | 11.5% | 8.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Onsen Hot Pools and Waikite Valley Thermal Pools comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Onsen Hot Pools took it in May 2026, Waikite Valley Thermal Pools took it in July 2026, Onsen Hot Pools took it in August 2026.
- Across the 11 months ending August 2026, Onsen Hot Pools’ estimated Share of Search among hot pools in New Zealand moved from 12.9% to 15.1%, and its estimated monthly branded searches moved from 12.1K to 13K.
- Across the 11 months ending August 2026, Waikite Valley Thermal Pools’ estimated Share of Search among hot pools in New Zealand moved from 13.7% to 11.6%, and its estimated monthly branded searches moved from 12.8K to 10K.
How did search popularity change for New Zealand hot pools in August 2026?
2 changes
In August 2026, Onsen Hot Pools overtook Waikite Valley Thermal Pools to rank 3rd among hot pools in New Zealand, at 15.1%.
In August 2026, Waikite Valley Thermal Pools lost estimated Share of Search among hot pools in New Zealand, from 15.7% to 11.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Onsen Hot Pools’ and Waikite Valley Thermal Pools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Onsen Hot Pools
7 branded search terms
- onsen co nz
- onsen hot pools
- onsen hot pools discount
- onsen hot pools photos
- onsen hot pools price
- onsen queenstown
- onsenhotpools
Waikite Valley Thermal Pools
10 branded search terms
- hotpools co nz
- waikite valley
- waikite valley accommodation
- waikite valley camping
- waikite valley hot pools
- waikite valley hot pools campsite
- waikite valley hot springs
- waikite valley lodge
- waikite valley pool
- waikite valley road
Put your own brand in this comparison
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