Onsen Hot Pools vs Wairakei Terraces:Which is more popular by branded search in New Zealand?
In August 2026, Wairakei Terraces had more branded searches than Onsen Hot Pools among hot pools in New Zealand. Wairakei Terraces was estimated to have 21K branded searches compared to Onsen Hot Pools’ 13K, and held a 24.4% Share of Search versus Onsen Hot Pools’ 15.1%.
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Which is more popular in search, Onsen Hot Pools or Wairakei Terraces?
Compare the geothermal and hot pool complexes New Zealanders and visitors soak in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wairakei Terraces, Onsen Hot Pools. The figures are in the table below the chart.
View monthly share of search table
| Month | Polynesian Spa | Wairakei Terraces | Onsen Hot Pools | Waikite Valley Thermal Pools | Hanmer Springs Thermal Pools | Tekapo Springs |
|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 23% | 12.9% | 13.7% | 11.7% | 6.8% |
| Nov 2025 | 37.5% | 20.6% | 10.7% | 13.7% | 10.7% | 6.8% |
| Dec 2025 | 38.4% | 24.2% | 7.3% | 13.5% | 11% | 5.6% |
| Jan 2026 | 31.9% | 25.6% | 9.3% | 13.5% | 12.9% | 6.8% |
| Feb 2026 | 34.9% | 26.2% | 9.7% | 11.8% | 11.3% | 6.1% |
| Mar 2026 | 34.6% | 22.4% | 10% | 14.9% | 12% | 6% |
| Apr 2026 | 32.3% | 22.9% | 11.5% | 15.9% | 11.9% | 5.6% |
| May 2026 | 34.1% | 21.6% | 14.6% | 13.6% | 10.3% | 5.8% |
| Jun 2026 | 29.9% | 20.9% | 19.3% | 11.9% | 10.5% | 7.5% |
| Jul 2026 | 32.2% | 23.1% | 12.2% | 15.7% | 9.6% | 7.1% |
| Aug 2026 | 28.9% | 24.4% | 15.1% | 11.6% | 11.5% | 8.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Onsen Hot Pools and Wairakei Terraces comparison changed over the last 12 months?
3 findings
- Wairakei Terraces was ahead of Onsen Hot Pools in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Onsen Hot Pools’ estimated Share of Search among hot pools in New Zealand moved from 12.9% to 15.1%, and its estimated monthly branded searches moved from 12.1K to 13K.
- Across the 11 months ending August 2026, Wairakei Terraces’ estimated Share of Search among hot pools in New Zealand moved from 23% to 24.4%, and its estimated monthly branded searches moved from 21.5K to 21K.
How did search popularity change for New Zealand hot pools in August 2026?
2 changes
In August 2026, Onsen Hot Pools overtook Waikite Valley Thermal Pools to rank 3rd among hot pools in New Zealand, at 15.1%.
In August 2026, Wairakei Terraces gained estimated Share of Search among hot pools in New Zealand, from 23.1% to 24.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Onsen Hot Pools’ and Wairakei Terraces’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Onsen Hot Pools
7 branded search terms
- onsen co nz
- onsen hot pools
- onsen hot pools discount
- onsen hot pools photos
- onsen hot pools price
- onsen queenstown
- onsenhotpools
Wairakei Terraces
18 branded search terms
- bookme wairakei terraces
- grabone wairakei terraces
- wairakei terraces
- wairakei terraces & thermal health spa
- wairakei terraces accommodation
- wairakei terraces and thermal health spa
- wairakei terraces bookme
- wairakei terraces deals
- wairakei terraces grab one
- wairakei terraces hot pools
- wairakei terraces near me
- wairakei terraces opening hours
- wairakei terraces prices
- wairakei terraces spa
- wairakei terraces thermal hot pools
- wairakei terraces thermal pools
- wairakei terraces walkway
- wairakeiterraces
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.