Brandwave

ECHO vs Milwaukee:Which is more popular?

In September 2026, ECHO had more branded searches than Milwaukee among grass trimmer brands in New Zealand. ECHO had about 140 branded searches, while Milwaukee had 10. ECHO made up 0.42% of all grass trimmer brand searches we track, and Milwaukee accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about grass trimmer brands, ECHO appeared in one of the five answers and Milwaukee in none.

Among grass trimmer brands in New Zealand in September 2026

Who do people search for more?

ECHO, about 14 searches for every 1 for Milwaukee

ECHO 140 searchesMilwaukee 10 searches

Who does AI mention more?

ECHO, mentioned in 1 of 5 answers, Milwaukee in 0

ECHO in 1 of 5Milwaukee in 0 of 5

Follow ECHO vs Milwaukee and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top grass trimmer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ECHO was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Stihl2nd
  3. Ryobi3rd
  4. Husqvarna4th
  5. ECHO5th
  6. Greenworks–
  7. Bosch–
  8. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grass trimmer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ECHO or Milwaukee more popular in search?

This chart shows how often people search Google for ECHO and Milwaukee by name. Each line represents a brand's share of searches for all eight grass trimmer brands we track, month by month, from searches in New Zealand.

ECHO and Milwaukee among grass trimmer brands in New Zealand, by month

Share of searches by month for ECHO, Milwaukee. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlRyobiMakitaHusqvarnaECHOGreenworksBoschMilwaukee
Oct 202527.9%21.6%19.2%30.4%0.35%0.32%0.09%0.03%
Nov 202529%27.9%16.3%25.9%0.35%0.35%0.1%0.02%
Dec 202529.3%29.6%17.3%23%0.37%0.37%0.1%0.05%
Jan 202630.8%25.2%18.6%24.6%0.37%0.39%0.06%0.03%
Feb 202632.2%22.1%19.2%25.7%0.32%0.32%0.09%0.03%
Mar 202628.5%25.4%19.7%25.8%0.36%0.21%0.03%0.03%
Apr 202630%22.6%20.4%26.3%0.31%0.28%0.09%0.03%
May 202634.8%18.2%20.4%25.9%0.43%0.22%0.06%0.03%
Jun 202631.3%20.8%22.8%24.3%0.42%0.24%0.03%0.03%
Jul 202631.9%20.1%23.3%24.1%0.35%0.18%0.04%0.04%
Aug 202630.8%23.5%22.2%22.8%0.4%0.24%0.07%0.03%
Sep 202627.9%25.4%24.3%21.7%0.42%0.21%0.06%0.03%

How has the ECHO and Milwaukee comparison changed over the last 12 months?

3 findings
  • ECHO was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ECHO’s share of searches among grass trimmer brands in New Zealand moved from 0.35% to 0.42%, and its estimated monthly branded searches moved from 120 to 140.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among grass trimmer brands in New Zealand held steady at 0.03%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand grass trimmer brands in September 2026?

1 change

  1. Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ECHO’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ECHO

2 branded search terms

  • echo blower
  • echo trimmer

Milwaukee

1 branded search term

  • milwaukee grass trimmer

How the Brand Demand Index is measured

Other head-to-heads among grass trimmer brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free