Bookme vs RedBalloon:Which is more popular in New Zealand?
In October 2026, Bookme had more branded searches than RedBalloon among gift experience companies in New Zealand. Bookme had about 27,600 branded searches, while RedBalloon had 1,330. Bookme made up 89.8% of all gift experience company searches we track, and RedBalloon accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about gift experience companies, Bookme appeared in four of the five answers and RedBalloon in three. RedBalloon was mentioned before Bookme in three out of four answers.
Who do people search for more?
Bookme, about 21 searches for every 1 for RedBalloon
Who does AI mention more?
Bookme, mentioned in 4 of 5 answers, RedBalloon in 3
Who does AI recommend more?
RedBalloon, named ahead of Bookme in 3 of 4 answers
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Top gift experience companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bookme was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. RedBalloon was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. RedBalloon was listed before Bookme in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bookme4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Chuffed Gifts4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- RedBalloon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Experience Oz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adrenalin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gift experience companies
5 answers
Asked ChatGPT
“Which gift experience company should I book in New Zealand?”
Asked ChatGPT
“What are the best gift experience companies in New Zealand?”
Asked ChatGPT
“What's the best gift experience company in New Zealand for an experience gift?”
Searched Google, AI Overview
“experience gifts nz”
Searched Google, AI Overview
“adventure gift voucher”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bookme or RedBalloon more popular in search?
This chart shows how often people search Google for Bookme and RedBalloon by name. Each line represents a brand's share of searches for all five gift experience companies we track, month by month, from searches in New Zealand.
Share of searches by month for Bookme, RedBalloon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bookme | RedBalloon | Chuffed Gifts | Experience Oz | Adrenalin |
|---|---|---|---|---|---|
| Nov 2025 | 82.5% | 4.9% | 10.8% | 1.8% | 0.03% |
| Dec 2025 | 78.6% | 4.7% | 15.5% | 1.1% | 0.06% |
| Jan 2026 | 93.2% | 2.5% | 3.6% | 0.73% | 0.02% |
| Feb 2026 | 90.8% | 3.6% | 4.3% | 1.3% | 0.05% |
| Mar 2026 | 91.2% | 2.8% | 4.3% | 1.6% | 0.05% |
| Apr 2026 | 93.2% | 2.3% | 3.6% | 0.88% | 0% |
| May 2026 | 91.9% | 2.8% | 4.4% | 0.88% | 0% |
| Jun 2026 | 90% | 3.3% | 4.3% | 2.4% | 0.03% |
| Jul 2026 | 92.1% | 2.8% | 3.5% | 1.6% | 0.03% |
| Aug 2026 | 90.8% | 3.4% | 4.3% | 1.6% | 0.03% |
| Sep 2026 | 90.7% | 3.4% | 4.3% | 1.6% | 0.03% |
| Oct 2026 | 89.8% | 4.3% | 4.2% | 1.6% | 0.03% |
How has branded search for Bookme and RedBalloon changed in New Zealand over the last 12 months?
3 findings
- Bookme was ahead of RedBalloon in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bookme’s share of searches among gift experience companies in New Zealand moved from 82.5% to 89.8%, and its estimated monthly branded searches moved from 27.5K to 27.6K.
- Across the 12 months ending October 2026, RedBalloon’s share of searches among gift experience companies in New Zealand moved from 4.9% to 4.3%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for New Zealand gift experience companies in October 2026?
2 changes
In October 2026, RedBalloon overtook Chuffed Gifts to rank 2nd among gift experience companies in New Zealand, with 4.3% of the searches.
In October 2026, Bookme lost share of searches among gift experience companies in New Zealand, from 90.7% to 89.8%.
How are Bookme’s and RedBalloon’s branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Bookme’s and RedBalloon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bookme
11 branded search terms
- bookme
- bookme accommodation
- bookme butterfly creek
- bookme crystal mountain
- bookme doubtful sound
- bookme gift voucher
- bookme ice skating
- bookme mt cook
- bookme skydive
- butterfly creek bookme
- snowplanet bookme
RedBalloon
4 branded search terms
- red balloon
- redballoon
- redballoon experiences
- redballoon gift voucher
Other head-to-heads among gift experience companies
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