Bookme vs Chuffed Gifts:Which is more popular in New Zealand?
In October 2026, Bookme had more branded searches than Chuffed Gifts among gift experience companies in New Zealand. Bookme had about 27,600 branded searches, while Chuffed Gifts had 1,300. Bookme made up 89.8% of all gift experience company searches we track, and Chuffed Gifts accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about gift experience companies, Bookme and Chuffed Gifts each appeared in four of the five answers. Chuffed Gifts was mentioned before Bookme in every answer.
Who do people search for more?
Bookme, about 21 searches for every 1 for Chuffed Gifts
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Chuffed Gifts, named ahead of Bookme in every answer
Follow Bookme vs Chuffed Gifts and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top gift experience companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bookme and Chuffed Gifts were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Chuffed Gifts was listed before Bookme in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bookme4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chuffed Gifts4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RedBalloon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Experience Oz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adrenalin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gift experience companies
5 answers
Asked ChatGPT
“Which gift experience company should I book in New Zealand?”
Asked ChatGPT
“What are the best gift experience companies in New Zealand?”
Asked ChatGPT
“What's the best gift experience company in New Zealand for an experience gift?”
Searched Google, AI Overview
“experience gifts nz”
Searched Google, AI Overview
“adventure gift voucher”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bookme or Chuffed Gifts more popular in search?
This chart shows how often people search Google for Bookme and Chuffed Gifts by name. Each line represents a brand's share of searches for all five gift experience companies we track, month by month, from searches in New Zealand.
Share of searches by month for Bookme, Chuffed Gifts. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bookme | RedBalloon | Chuffed Gifts | Experience Oz | Adrenalin |
|---|---|---|---|---|---|
| Nov 2025 | 82.5% | 4.9% | 10.8% | 1.8% | 0.03% |
| Dec 2025 | 78.6% | 4.7% | 15.5% | 1.1% | 0.06% |
| Jan 2026 | 93.2% | 2.5% | 3.6% | 0.73% | 0.02% |
| Feb 2026 | 90.8% | 3.6% | 4.3% | 1.3% | 0.05% |
| Mar 2026 | 91.2% | 2.8% | 4.3% | 1.6% | 0.05% |
| Apr 2026 | 93.2% | 2.3% | 3.6% | 0.88% | 0% |
| May 2026 | 91.9% | 2.8% | 4.4% | 0.88% | 0% |
| Jun 2026 | 90% | 3.3% | 4.3% | 2.4% | 0.03% |
| Jul 2026 | 92.1% | 2.8% | 3.5% | 1.6% | 0.03% |
| Aug 2026 | 90.8% | 3.4% | 4.3% | 1.6% | 0.03% |
| Sep 2026 | 90.7% | 3.4% | 4.3% | 1.6% | 0.03% |
| Oct 2026 | 89.8% | 4.3% | 4.2% | 1.6% | 0.03% |
How has branded search for Bookme and Chuffed Gifts changed in New Zealand over the last 12 months?
3 findings
- Bookme was ahead of Chuffed Gifts in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bookme’s share of searches among gift experience companies in New Zealand moved from 82.5% to 89.8%, and its estimated monthly branded searches moved from 27.5K to 27.6K.
- Across the 12 months ending October 2026, Chuffed Gifts’ share of searches among gift experience companies in New Zealand moved from 10.8% to 4.2%, and its estimated monthly branded searches moved from 3.6K to 1.3K.
How did search popularity change for New Zealand gift experience companies in October 2026?
3 changes
In October 2026, RedBalloon overtook Chuffed Gifts to rank 2nd among gift experience companies in New Zealand, with 4.3% of the searches.
In October 2026, Bookme lost share of searches among gift experience companies in New Zealand, from 90.7% to 89.8%.
Estimated monthly branded searches for Chuffed Gifts in New Zealand fell 63.9% over 12 measured months, from 3.6K to 1.3K in October 2026.
How are Bookme’s and Chuffed Gifts’ branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Bookme’s and Chuffed Gifts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bookme
11 branded search terms
- bookme
- bookme accommodation
- bookme butterfly creek
- bookme crystal mountain
- bookme doubtful sound
- bookme gift voucher
- bookme ice skating
- bookme mt cook
- bookme skydive
- butterfly creek bookme
- snowplanet bookme
Chuffed Gifts
2 branded search terms
- chuffed gifts
- chuffedgifts
Other head-to-heads among gift experience companies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.