Chuffed Gifts vs RedBalloon:Which is more popular in New Zealand?
In October 2026, Chuffed Gifts and RedBalloon were level in searches among gift experience companies in New Zealand, with an estimated 1.3K branded searches each, at 4.2% and 4.3% of the total. When we asked ChatGPT and Google AI Overviews about gift experience companies, Chuffed Gifts appeared in four of the five answers and RedBalloon in three. Chuffed Gifts was mentioned before RedBalloon in three out of four answers.
Who do people search for more?
RedBalloon and Chuffed Gifts are searched for about as often as each other.
Who does AI mention more?
Chuffed Gifts, mentioned in 4 of 5 answers, RedBalloon in 3
Who does AI recommend more?
Chuffed Gifts, named ahead of RedBalloon in 3 of 4 answers
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Top gift experience companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chuffed Gifts was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. RedBalloon was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Chuffed Gifts was listed before RedBalloon in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bookme4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Chuffed Gifts4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RedBalloon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Experience Oz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adrenalin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gift experience companies
5 answers
Asked ChatGPT
“Which gift experience company should I book in New Zealand?”
Asked ChatGPT
“What are the best gift experience companies in New Zealand?”
Asked ChatGPT
“What's the best gift experience company in New Zealand for an experience gift?”
Searched Google, AI Overview
“experience gifts nz”
Searched Google, AI Overview
“adventure gift voucher”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Chuffed Gifts or RedBalloon more popular in search?
This chart shows how often people search Google for Chuffed Gifts and RedBalloon by name. Each line represents a brand's share of searches for all five gift experience companies we track, month by month, from searches in New Zealand.
Share of searches by month for RedBalloon, Chuffed Gifts. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bookme | RedBalloon | Chuffed Gifts | Experience Oz | Adrenalin |
|---|---|---|---|---|---|
| Nov 2025 | 82.5% | 4.9% | 10.8% | 1.8% | 0.03% |
| Dec 2025 | 78.6% | 4.7% | 15.5% | 1.1% | 0.06% |
| Jan 2026 | 93.2% | 2.5% | 3.6% | 0.73% | 0.02% |
| Feb 2026 | 90.8% | 3.6% | 4.3% | 1.3% | 0.05% |
| Mar 2026 | 91.2% | 2.8% | 4.3% | 1.6% | 0.05% |
| Apr 2026 | 93.2% | 2.3% | 3.6% | 0.88% | 0% |
| May 2026 | 91.9% | 2.8% | 4.4% | 0.88% | 0% |
| Jun 2026 | 90% | 3.3% | 4.3% | 2.4% | 0.03% |
| Jul 2026 | 92.1% | 2.8% | 3.5% | 1.6% | 0.03% |
| Aug 2026 | 90.8% | 3.4% | 4.3% | 1.6% | 0.03% |
| Sep 2026 | 90.7% | 3.4% | 4.3% | 1.6% | 0.03% |
| Oct 2026 | 89.8% | 4.3% | 4.2% | 1.6% | 0.03% |
How has branded search for Chuffed Gifts and RedBalloon changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: RedBalloon took it in October 2026.
- Across the 12 months ending October 2026, Chuffed Gifts’ share of searches among gift experience companies in New Zealand moved from 10.8% to 4.2%, and its estimated monthly branded searches moved from 3.6K to 1.3K.
- Across the 12 months ending October 2026, RedBalloon’s share of searches among gift experience companies in New Zealand moved from 4.9% to 4.3%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for New Zealand gift experience companies in October 2026?
2 changes
In October 2026, RedBalloon overtook Chuffed Gifts to rank 2nd among gift experience companies in New Zealand, with 4.3% of the searches.
Estimated monthly branded searches for Chuffed Gifts in New Zealand fell 63.9% over 12 measured months, from 3.6K to 1.3K in October 2026.
How are Chuffed Gifts’ and RedBalloon’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Chuffed Gifts’ and RedBalloon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chuffed Gifts
2 branded search terms
- chuffed gifts
- chuffedgifts
RedBalloon
4 branded search terms
- red balloon
- redballoon
- redballoon experiences
- redballoon gift voucher
Other head-to-heads among gift experience companies
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