Brandwave

Fisher & Paykel vs Mitsubishi Electric:Which is more popular?

In September 2026, Fisher & Paykel had more branded searches than Mitsubishi Electric among fridge brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Mitsubishi Electric had 1,000. Fisher & Paykel made up 67.7% of all fridge brand searches we track, and Mitsubishi Electric accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about fridge brands, Fisher & Paykel appeared in all five answers and Mitsubishi Electric in four. Fisher & Paykel was mentioned before Mitsubishi Electric in every answer.

Among fridge brands in New Zealand in September 2026

Who do people search for more?

Fisher & Paykel, about 20 searches for every 1 for Mitsubishi Electric

Fisher & Paykel 20.1K searchesMitsubishi Electric 1K searches

Who does AI mention more?

Fisher & Paykel, mentioned in every answer we collected

Fisher & Paykel in 5 of 5Mitsubishi Electric in 4 of 5

Who does AI recommend more?

Fisher & Paykel, named ahead of Mitsubishi Electric in every answer

Fisher & Paykel first in 5Mitsubishi Electric never first

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Top fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. Mitsubishi Electric was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fisher & Paykel was listed before Mitsubishi Electric in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. LG2nd
  3. Haier3rd
  4. Mitsubishi Electric4th
  5. Samsung5th
  6. Bosch6th
  7. Westinghouse7th
  8. Hisense–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mitsubishi Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fisher & Paykel or Mitsubishi Electric more popular in search?

This chart shows how often people search Google for Fisher & Paykel and Mitsubishi Electric by name. Each line represents a brand's share of searches for all eight fridge brands we track, month by month, from searches in New Zealand.

Fisher & Paykel and Mitsubishi Electric among fridge brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Mitsubishi Electric. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHaierHisenseWestinghouseSamsungMitsubishi ElectricLGBosch
Oct 202566.7%9.7%6.1%5.7%4.5%3.2%2.8%1.3%
Nov 202567.2%8.7%6.3%4.8%4.8%3.5%2.9%1.6%
Dec 202564.3%8.5%8%5.6%4.7%4.1%3.2%1.5%
Jan 202664.3%10.1%7.9%5.6%4.4%3.2%3.2%1.2%
Feb 202668.3%8.7%5.8%5.1%4.5%3.4%2.8%1.3%
Mar 202669.7%7.1%6.3%4.7%3.9%2.5%4.5%1.4%
Apr 202664.3%9.4%7.4%4.5%6.2%3.1%3.9%1.2%
May 202668.4%8.6%5.4%4.7%5.4%2.8%3.3%1.3%
Jun 202669%8.6%6.6%4.4%3.7%3.7%2.7%1.4%
Jul 202671.7%7.8%6%4.4%3.6%2.6%2.7%1.2%
Aug 202670.8%8.2%5%5.3%3.9%2.9%2.6%1.4%
Sep 202667.7%8.2%5.9%5.7%4.3%3.4%2.9%2%

How has the Fisher & Paykel and Mitsubishi Electric comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand fridge brands in September 2026?

2 changes
  1. In September 2026, Mitsubishi Electric gained share of searches among fridge brands in New Zealand, from 2.9% to 3.4%.

  2. In September 2026, Fisher & Paykel lost share of searches among fridge brands in New Zealand, from 70.8% to 67.7%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fisher & Paykel

5 branded search terms

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

Mitsubishi Electric

1 branded search term

  • mitsubishi electric fridge

How the Brand Demand Index is measured

Other head-to-heads among fridge brands

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