Fitbit vs Garmin:Which is more popular?
In September 2026, Fitbit had more branded searches than Garmin among fitness tracker brands in New Zealand. Fitbit had about 13,900 branded searches, while Garmin had 240. Fitbit made up 52.4% of all fitness tracker brand searches we track, and Garmin accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about fitness tracker brands, both Fitbit and Garmin appeared in all four answers. Fitbit and Garmin were each mentioned first in two of the four answers.
Who do people search for more?
Fitbit, about 58 searches for every 1 for Garmin
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow Fitbit vs Garmin and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top fitness tracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Fitbit and Garmin showed up in all four answers. Fitbit and Garmin were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fitbit4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Garmin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
WHOOP2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Xiaomi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Oura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Amazfit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Polar0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about fitness tracker brands
4 answers
Asked ChatGPT
“Which fitness tracker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fitness tracker brands in New Zealand?”
Asked ChatGPT
“What's the best fitness tracker brand in New Zealand for everyday activity tracking?”
Searched Google, AI Overview
“best fitness tracker”
Searched Google, AI Overview
“heart rate watch nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fitbit or Garmin more popular in search?
This chart shows how often people search Google for Fitbit and Garmin by name. Each line represents a brand's share of searches for all seven fitness tracker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fitbit, Garmin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fitbit | WHOOP | Oura | Amazfit | Xiaomi | Garmin | Polar |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.1% | 32.2% | 3% | 5% | 1.5% | 0.92% | 0.26% |
| Nov 2025 | 57.5% | 31.8% | 3% | 5% | 1.5% | 1% | 0.17% |
| Dec 2025 | 57.8% | 31.5% | 3% | 4.8% | 1.8% | 0.91% | 0.29% |
| Jan 2026 | 52.7% | 35.8% | 2.7% | 6.2% | 1.6% | 0.8% | 0.19% |
| Feb 2026 | 52.6% | 35.7% | 2.8% | 6.1% | 1.5% | 1.1% | 0.23% |
| Mar 2026 | 51.7% | 35.3% | 3.9% | 6.3% | 1.5% | 1.1% | 0.21% |
| Apr 2026 | 52.5% | 36.5% | 2.8% | 5.7% | 1.2% | 1.1% | 0.19% |
| May 2026 | 55.3% | 33.6% | 3% | 5.4% | 1.4% | 1.2% | 0.16% |
| Jun 2026 | 58.5% | 29.4% | 3.9% | 5.7% | 1.2% | 0.93% | 0.27% |
| Jul 2026 | 51.2% | 36.8% | 3.2% | 5.7% | 1.4% | 1.3% | 0.27% |
| Aug 2026 | 54.7% | 33.2% | 3.6% | 5.3% | 1.5% | 1.4% | 0.16% |
| Sep 2026 | 52.4% | 35.3% | 4.9% | 4.8% | 1.5% | 0.91% | 0.15% |
How has the Fitbit and Garmin comparison changed over the last 12 months?
3 findings
- Fitbit was ahead of Garmin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fitbit’s share of searches among fitness tracker brands in New Zealand moved from 57.1% to 52.4%, and its estimated monthly branded searches moved from 11.2K to 13.8K.
- Across the 12 months ending September 2026, Garmin’s share of searches among fitness tracker brands in New Zealand moved from 0.92% to 0.91%, and its estimated monthly branded searches moved from 180 to 240.
How did search popularity change for New Zealand fitness tracker brands in September 2026?
2 changes
In September 2026, Fitbit lost share of searches among fitness tracker brands in New Zealand, from 54.7% to 52.4%.
In September 2026, Garmin lost share of searches among fitness tracker brands in New Zealand, from 1.4% to 0.91%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Fitbit’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fitness tracker brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.