Brandwave

Cruise lines in New Zealand:Which brands are most popular in search?

In August 2026, Princess Cruises was the most searched among cruise lines in New Zealand, with an estimated 12.3K branded searches and 21.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Princess Cruises21.9%
  2. Carnival Cruise Line20.6%
  3. Royal Caribbean19%
  4. Celebrity Cruises10.9%
  5. Viking8.8%
  6. Norwegian Cruise Line6.3%
  7. Holland America Line4.6%
  8. P&O Cruises3.1%
  9. MSC Cruises2.7%
  10. Cunard2%

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Share of SearchLeaderboard

Compare the cruise lines New Zealanders book Pacific and world cruises with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cruise lines in New Zealand, by month

Share of Search by month for Princess Cruises, Carnival Cruise Line, Royal Caribbean, Celebrity Cruises, Viking, Norwegian Cruise Line, Holland America Line, P&O Cruises, MSC Cruises, Cunard. The figures are in the table below the chart.

View monthly share of search table
MonthPrincess CruisesCarnival Cruise LineRoyal CaribbeanCelebrity CruisesVikingNorwegian Cruise LineHolland America LineP&O CruisesMSC CruisesCunard
Oct 202519.9%16.5%13.8%16.2%8.9%9.1%4.9%5.3%3.3%2.1%
Nov 202518.2%18.7%15.6%16.4%7.8%8.6%5.6%4.4%3%1.7%
Dec 202523%15.4%17%15.4%7.6%7.8%4.2%4.9%3%1.6%
Jan 202620.3%18.5%16%11.4%8.2%11.1%5.1%4.5%3.3%1.7%
Feb 202627.8%21.6%12.5%11.5%6.6%7.8%4.6%3.2%2.7%1.8%
Mar 202616.9%20.7%17.7%15.4%5.5%7.7%9.4%3.2%1.9%1.6%
Apr 202623.5%22.6%14.9%10.5%5.8%9.5%4.7%3.5%3%2%
May 202622.9%20.2%17%11.5%6.5%7.3%5.8%3.2%3.1%2.6%
Jun 202618.2%24.8%19.5%10.8%7.2%6.6%4.8%3.2%2.6%2.3%
Jul 202621.3%21.5%20.9%10.8%7.5%5.6%5.1%3.1%2.2%2%
Aug 202621.9%20.6%19%10.9%8.8%6.3%4.6%3.1%2.7%2%
Sep 2026——————————

This month’s ranking, August 2026

  1. 1.Princess Cruises

    21.9%

    moved from 2nd to 1st · 12.3K estimated branded searches · -0.65% vs prior month · +0.6 points

  2. 2.Carnival Cruise Line

    20.6%

    moved from 1st to 2nd · 11.5K estimated branded searches · -7.5% vs prior month · -0.9 points

  3. 3.Royal Caribbean

    19%

    held 3rd · 10.7K estimated branded searches · -12.3% vs prior month · -1.9 points

  4. 4.Celebrity Cruises

    10.9%

    held 4th · 6.1K estimated branded searches · -2.1% vs prior month · +0.2 points

  5. 5.Viking

    8.8%

    held 5th · 4.9K estimated branded searches · +13.6% vs prior month · +1.3 points

  6. 6.Norwegian Cruise Line

    6.3%

    held 6th · 3.6K estimated branded searches · +9.9% vs prior month · +0.8 points

  7. 7.Holland America Line

    4.6%

    held 7th · 2.6K estimated branded searches · -13.8% vs prior month · -0.5 points

  8. 8.P&O Cruises

    3.1%

    held 8th · 1.7K estimated branded searches · -4.9% vs prior month · 0 points

  9. 9.MSC Cruises

    2.7%

    held 9th · 1.5K estimated branded searches · +19.7% vs prior month · +0.5 points

  10. 10.Cunard

    2%

    held 10th · 1.1K estimated branded searches · -3.4% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among cruise lines in New Zealand?

In August 2026, Princess Cruises was the most searched among cruise lines in New Zealand, with an estimated 12.3K branded searches and 21.9% estimated Share of Search within this set. Carnival Cruise Line is in 2nd place, 1.3 percentage points behind at 20.6% Share of Search.

New Zealand cruise lines, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Princess Cruises19.9% → 21.9%27.8%Feb 202616.9%Mar 20261st
Carnival Cruise Line16.5% → 20.6%24.8%Jun 202615.4%Dec 20252nd
Royal Caribbean13.8% → 19%20.9%Jul 202612.5%Feb 20264th → 3rd
Celebrity Cruises16.2% → 10.9%16.4%Nov 202510.5%Apr 20263rd → 4th
Viking8.9% → 8.8%8.9%Oct 20255.5%Mar 20266th → 5th
Norwegian Cruise Line9.1% → 6.3%11.1%Jan 20265.6%Jul 20265th → 6th
Holland America Line4.9% → 4.6%9.4%Mar 20264.2%Dec 20258th → 7th
P&O Cruises5.3% → 3.1%5.3%Oct 20253.1%Aug 20267th → 8th
MSC Cruises3.3% → 2.7%3.3%Oct 20251.9%Mar 20269th
Cunard2.1% → 2%2.6%May 20261.6%Mar 202610th

Each finding as a sentence

  • Across the 11 months ending August 2026, Princess Cruises’ estimated Share of Search among cruise lines in New Zealand increased from 19.9% to 21.9%.
  • Across the 11 months ending August 2026, Carnival Cruise Line’s estimated Share of Search among cruise lines in New Zealand increased from 16.5% to 20.6%.
  • Across the 11 months ending August 2026, Royal Caribbean’s estimated Share of Search among cruise lines in New Zealand increased from 13.8% to 19%.
  • Across the 11 months ending August 2026, Celebrity Cruises’ estimated Share of Search among cruise lines in New Zealand decreased from 16.2% to 10.9%.
  • Across the 11 months ending August 2026, Norwegian Cruise Line’s estimated Share of Search among cruise lines in New Zealand decreased from 9.1% to 6.3%.
  • Across the 11 months ending August 2026, P&O Cruises’ estimated Share of Search among cruise lines in New Zealand decreased from 5.3% to 3.1%.
  • Across the 11 months ending August 2026, MSC Cruises’ estimated Share of Search among cruise lines in New Zealand decreased from 3.3% to 2.7%.
  • Across the 11 months ending August 2026, Princess Cruises’ estimated Share of Search among cruise lines in New Zealand peaked at 27.8% in February 2026 and was lowest at 16.9% in March 2026.
  • Across the 11 months ending August 2026, Carnival Cruise Line’s estimated Share of Search among cruise lines in New Zealand peaked at 24.8% in June 2026 and was lowest at 15.4% in December 2025.
  • Across the 11 months ending August 2026, Royal Caribbean’s estimated Share of Search among cruise lines in New Zealand peaked at 20.9% in July 2026 and was lowest at 12.5% in February 2026.
  • Across the 11 months ending August 2026, Celebrity Cruises’ estimated Share of Search among cruise lines in New Zealand peaked at 16.4% in November 2025 and was lowest at 10.5% in April 2026.
  • Across the 11 months ending August 2026, Viking’s estimated Share of Search among cruise lines in New Zealand peaked at 8.9% in October 2025 and was lowest at 5.5% in March 2026.
  • Across the 11 months ending August 2026, Norwegian Cruise Line’s estimated Share of Search among cruise lines in New Zealand peaked at 11.1% in January 2026 and was lowest at 5.6% in July 2026.
  • Across the 11 months ending August 2026, Holland America Line’s estimated Share of Search among cruise lines in New Zealand peaked at 9.4% in March 2026 and was lowest at 4.2% in December 2025.
  • Across the 11 months ending August 2026, MSC Cruises’ estimated Share of Search among cruise lines in New Zealand peaked at 3.3% in October 2025 and was lowest at 1.9% in March 2026.
  • Across the 11 months ending August 2026, Royal Caribbean rose from 4th to 3rd among cruise lines in New Zealand.
  • Across the 11 months ending August 2026, Celebrity Cruises fell from 3rd to 4th among cruise lines in New Zealand.
  • Across the 11 months ending August 2026, Viking rose from 6th to 5th among cruise lines in New Zealand.
  • Across the 11 months ending August 2026, Norwegian Cruise Line fell from 5th to 6th among cruise lines in New Zealand.
  • Across the 11 months ending August 2026, Holland America Line rose from 8th to 7th among cruise lines in New Zealand.
  • Across the 11 months ending August 2026, P&O Cruises fell from 7th to 8th among cruise lines in New Zealand.
  • Across the 11 months ending August 2026, Cunard held steady: its estimated Share of Search among cruise lines in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand cruise lines in August 2026?

  1. In August 2026, Princess Cruises overtook Carnival Cruise Line to take the highest estimated Share of Search among cruise lines in New Zealand, at 21.9%.

  2. In August 2026, Viking gained estimated Share of Search among cruise lines in New Zealand, from 7.5% to 8.8%.

  3. In August 2026, Norwegian Cruise Line gained estimated Share of Search among cruise lines in New Zealand, from 5.6% to 6.3%.

  4. In August 2026, MSC Cruises gained estimated Share of Search among cruise lines in New Zealand, from 2.2% to 2.7%.

  5. In August 2026, Royal Caribbean lost estimated Share of Search among cruise lines in New Zealand, from 20.9% to 19%.

  6. In August 2026, Carnival Cruise Line lost estimated Share of Search among cruise lines in New Zealand, from 21.5% to 20.6%.

  7. In August 2026, Holland America Line lost estimated Share of Search among cruise lines in New Zealand, from 5.1% to 4.6%.

  8. Estimated monthly branded searches for P&O Cruises in New Zealand fell 43% over 11 measured months, from 3K to 1.7K in August 2026.

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