How popular isPrincess Cruises in search?
In August 2026, there were an estimated 12.3K branded searches for Princess Cruises in New Zealand which is up 7.4% over the last 11 months. Princess Cruises holds 21.9% estimated Share of Search among New Zealand cruise lines and is ranked 1st of 10 competitors for search popularity.
Princess Cruises21.9%
Carnival Cruise Line20.6%
Royal Caribbean19%Celebrity Cruises10.9%
Viking8.8%Norwegian Cruise Line6.3%
Holland America Line4.6%- P&O Cruises3.1%
MSC Cruises2.7%
Cunard2%
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Which cruise lines compete with Princess Cruises?
Share of Search by month for Princess Cruises, Carnival Cruise Line, Royal Caribbean, Celebrity Cruises, Viking, Norwegian Cruise Line, Holland America Line, P&O Cruises, MSC Cruises, Cunard. The figures are in the table below the chart.
View monthly share of search table
| Month | Princess Cruises | Carnival Cruise Line | Royal Caribbean | Celebrity Cruises | Viking | Norwegian Cruise Line | Holland America Line | P&O Cruises | MSC Cruises | Cunard |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.9% | 16.5% | 13.8% | 16.2% | 8.9% | 9.1% | 4.9% | 5.3% | 3.3% | 2.1% |
| Nov 2025 | 18.2% | 18.7% | 15.6% | 16.4% | 7.8% | 8.6% | 5.6% | 4.4% | 3% | 1.7% |
| Dec 2025 | 23% | 15.4% | 17% | 15.4% | 7.6% | 7.8% | 4.2% | 4.9% | 3% | 1.6% |
| Jan 2026 | 20.3% | 18.5% | 16% | 11.4% | 8.2% | 11.1% | 5.1% | 4.5% | 3.3% | 1.7% |
| Feb 2026 | 27.8% | 21.6% | 12.5% | 11.5% | 6.6% | 7.8% | 4.6% | 3.2% | 2.7% | 1.8% |
| Mar 2026 | 16.9% | 20.7% | 17.7% | 15.4% | 5.5% | 7.7% | 9.4% | 3.2% | 1.9% | 1.6% |
| Apr 2026 | 23.5% | 22.6% | 14.9% | 10.5% | 5.8% | 9.5% | 4.7% | 3.5% | 3% | 2% |
| May 2026 | 22.9% | 20.2% | 17% | 11.5% | 6.5% | 7.3% | 5.8% | 3.2% | 3.1% | 2.6% |
| Jun 2026 | 18.2% | 24.8% | 19.5% | 10.8% | 7.2% | 6.6% | 4.8% | 3.2% | 2.6% | 2.3% |
| Jul 2026 | 21.3% | 21.5% | 20.9% | 10.8% | 7.5% | 5.6% | 5.1% | 3.1% | 2.2% | 2% |
| Aug 2026 | 21.9% | 20.6% | 19% | 10.9% | 8.8% | 6.3% | 4.6% | 3.1% | 2.7% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 21.9% | 12.3K | -0.65% | +0.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 20.6% | 11.5K | -7.5% | -0.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19% | 10.7K | -12.3% | -1.9 points | |
| 4, held 4th | 10.9% | 6.1K | -2.1% | +0.2 points | |
| 5, held 5th | 8.8% | 4.9K | +13.6% | +1.3 points | |
| 6, held 6th | 6.3% | 3.6K | +9.9% | +0.8 points | |
| 7, held 7th | 4.6% | 2.6K | -13.8% | -0.5 points | |
| 8, held 8th | 3.1% | 1.7K | -4.9% | 0 points | |
| 9, held 9th | 2.7% | 1.5K | +19.7% | +0.5 points | |
| 10, held 10th | 2% | 1.1K | -3.4% | 0 points |
21.9%
moved from 2nd to 1st · 12.3K estimated branded searches · -0.65% vs prior month · +0.6 points
20.6%
moved from 1st to 2nd · 11.5K estimated branded searches · -7.5% vs prior month · -0.9 points
19%
held 3rd · 10.7K estimated branded searches · -12.3% vs prior month · -1.9 points
10.9%
held 4th · 6.1K estimated branded searches · -2.1% vs prior month · +0.2 points
5.
Viking8.8%
held 5th · 4.9K estimated branded searches · +13.6% vs prior month · +1.3 points
6.3%
held 6th · 3.6K estimated branded searches · +9.9% vs prior month · +0.8 points
4.6%
held 7th · 2.6K estimated branded searches · -13.8% vs prior month · -0.5 points
3.1%
held 8th · 1.7K estimated branded searches · -4.9% vs prior month · 0 points
2.7%
held 9th · 1.5K estimated branded searches · +19.7% vs prior month · +0.5 points
10.
Cunard2%
held 10th · 1.1K estimated branded searches · -3.4% vs prior month · 0 points
Compare search popularity between Princess Cruises and its closest rivals
- Princess Cruises vs Carnival Cruise Line: compare search popularity
- Princess Cruises vs Royal Caribbean: compare search popularity
- Princess Cruises vs Viking: compare search popularity
- Compare Princess Cruises with any brand
How has branded search demand for Princess Cruises changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Princess Cruises in New Zealand rose from 11.4K to 12.3K.
- Across the 11 months ending August 2026, Princess Cruises’ estimated Share of Search among cruise lines in New Zealand increased from 19.9% to 21.9%.
- Across the 11 months ending August 2026, Princess Cruises’ estimated Share of Search among cruise lines in New Zealand peaked at 27.8% in February 2026 and was lowest at 16.9% in March 2026.
How did search popularity change for New Zealand cruise lines in August 2026?
6 changes
In August 2026, Princess Cruises overtook Carnival Cruise Line to take the highest estimated Share of Search among cruise lines in New Zealand, at 21.9%.
In August 2026, Viking gained estimated Share of Search among cruise lines in New Zealand, from 7.5% to 8.8%.
In August 2026, Norwegian Cruise Line gained estimated Share of Search among cruise lines in New Zealand, from 5.6% to 6.3%.
In August 2026, MSC Cruises gained estimated Share of Search among cruise lines in New Zealand, from 2.2% to 2.7%.
In August 2026, Royal Caribbean lost estimated Share of Search among cruise lines in New Zealand, from 20.9% to 19%.
In August 2026, Carnival Cruise Line lost estimated Share of Search among cruise lines in New Zealand, from 21.5% to 20.6%.
How is Princess Cruises measured?
Brandwave collects information about searches that people make online using Princess Cruises’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
22 branded search terms
- coral princess cruise ship
- coral princess cruises
- crown princess cruise
- crown princess cruise ship
- diamond princess cruise ship
- discovery princess cruise ship
- grand princess cruise ship
- princess com
- princess cruise
- princess cruise lines
- princess cruise nz
- princess cruise ships
- princess cruises crown princess
- princess cruises diamond princess
- princess cruises island princess
- princess cruises near me
- princess cruises new zealand
- princess cruises online
- princess cruises regal princess
- princess cruises sun princess
- royal princess cruise ship
- sun princess cruise ship
Who owns Princess Cruises?
Princess Cruises is owned by 
Carnival Corporation. Brandwave also tracks Carnival Cruise Line, Cunard, Holland America Line and P&O Cruises, owned by the same company, in New Zealand.
Do you work for Princess Cruises? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Princess Cruises your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.