Princess Cruises vs Viking:Which is more popular by branded search in New Zealand?
In August 2026, Princess Cruises had more branded searches than Viking among cruise lines in New Zealand. Princess Cruises was estimated to have 12.3K branded searches compared to Viking’s 4.9K, and held a 21.9% Share of Search versus Viking’s 8.8%.
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Which is more popular in search, Princess Cruises or Viking?
Compare the cruise lines New Zealanders book Pacific and world cruises with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Princess Cruises, Viking. The figures are in the table below the chart.
View monthly share of search table
| Month | Princess Cruises | Carnival Cruise Line | Royal Caribbean | Celebrity Cruises | Viking | Norwegian Cruise Line | Holland America Line | P&O Cruises | MSC Cruises | Cunard |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.9% | 16.5% | 13.8% | 16.2% | 8.9% | 9.1% | 4.9% | 5.3% | 3.3% | 2.1% |
| Nov 2025 | 18.2% | 18.7% | 15.6% | 16.4% | 7.8% | 8.6% | 5.6% | 4.4% | 3% | 1.7% |
| Dec 2025 | 23% | 15.4% | 17% | 15.4% | 7.6% | 7.8% | 4.2% | 4.9% | 3% | 1.6% |
| Jan 2026 | 20.3% | 18.5% | 16% | 11.4% | 8.2% | 11.1% | 5.1% | 4.5% | 3.3% | 1.7% |
| Feb 2026 | 27.8% | 21.6% | 12.5% | 11.5% | 6.6% | 7.8% | 4.6% | 3.2% | 2.7% | 1.8% |
| Mar 2026 | 16.9% | 20.7% | 17.7% | 15.4% | 5.5% | 7.7% | 9.4% | 3.2% | 1.9% | 1.6% |
| Apr 2026 | 23.5% | 22.6% | 14.9% | 10.5% | 5.8% | 9.5% | 4.7% | 3.5% | 3% | 2% |
| May 2026 | 22.9% | 20.2% | 17% | 11.5% | 6.5% | 7.3% | 5.8% | 3.2% | 3.1% | 2.6% |
| Jun 2026 | 18.2% | 24.8% | 19.5% | 10.8% | 7.2% | 6.6% | 4.8% | 3.2% | 2.6% | 2.3% |
| Jul 2026 | 21.3% | 21.5% | 20.9% | 10.8% | 7.5% | 5.6% | 5.1% | 3.1% | 2.2% | 2% |
| Aug 2026 | 21.9% | 20.6% | 19% | 10.9% | 8.8% | 6.3% | 4.6% | 3.1% | 2.7% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Princess Cruises and Viking comparison changed over the last 12 months?
3 findings
- Princess Cruises was ahead of Viking in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Princess Cruises’ estimated Share of Search among cruise lines in New Zealand moved from 19.9% to 21.9%, and its estimated monthly branded searches moved from 11.4K to 12.3K.
- Across the 11 months ending August 2026, Viking’s estimated Share of Search among cruise lines in New Zealand moved from 8.9% to 8.8%, and its estimated monthly branded searches moved from 5.1K to 4.9K.
How did search popularity change for New Zealand cruise lines in August 2026?
2 changes
In August 2026, Princess Cruises overtook Carnival Cruise Line to take the highest estimated Share of Search among cruise lines in New Zealand, at 21.9%.
In August 2026, Viking gained estimated Share of Search among cruise lines in New Zealand, from 7.5% to 8.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Princess Cruises’ and Viking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Princess Cruises
22 branded search terms
- coral princess cruise ship
- coral princess cruises
- crown princess cruise
- crown princess cruise ship
- diamond princess cruise ship
- discovery princess cruise ship
- grand princess cruise ship
- princess com
- princess cruise
- princess cruise lines
- princess cruise nz
- princess cruise ships
- princess cruises crown princess
- princess cruises diamond princess
- princess cruises island princess
- princess cruises near me
- princess cruises new zealand
- princess cruises online
- princess cruises regal princess
- princess cruises sun princess
- royal princess cruise ship
- sun princess cruise ship
Viking
10 branded search terms
- viking com river cruises
- viking cruise
- viking cruise lines
- viking cruise ships
- viking cruises mediterranean
- viking cruises ocean
- viking med cruise
- viking nz
- viking river cruises
- viking sky cruise
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.