Brandwave

How popular isViking in search?

In August 2026, there were an estimated 4.9K branded searches for Viking in New Zealand which held steady over the last 11 months. Viking holds 8.8% estimated Share of Search among New Zealand cruise lines and is ranked 5th of 10 competitors for search popularity.

Share of Search, August 2026
  1. Princess Cruises21.9%
  2. Carnival Cruise Line20.6%
  3. Royal Caribbean19%
  4. Celebrity Cruises10.9%
  5. Viking8.8%
  6. Norwegian Cruise Line6.3%
  7. Holland America Line4.6%
  8. P&O Cruises3.1%
  9. MSC Cruises2.7%
  10. Cunard2%
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Which cruise lines compete with Viking?

Viking against cruise lines in New Zealand, by month

Share of Search by month for Princess Cruises, Carnival Cruise Line, Royal Caribbean, Celebrity Cruises, Viking, Norwegian Cruise Line, Holland America Line, P&O Cruises, MSC Cruises, Cunard. The figures are in the table below the chart.

View monthly share of search table
MonthPrincess CruisesCarnival Cruise LineRoyal CaribbeanCelebrity CruisesVikingNorwegian Cruise LineHolland America LineP&O CruisesMSC CruisesCunard
Oct 202519.9%16.5%13.8%16.2%8.9%9.1%4.9%5.3%3.3%2.1%
Nov 202518.2%18.7%15.6%16.4%7.8%8.6%5.6%4.4%3%1.7%
Dec 202523%15.4%17%15.4%7.6%7.8%4.2%4.9%3%1.6%
Jan 202620.3%18.5%16%11.4%8.2%11.1%5.1%4.5%3.3%1.7%
Feb 202627.8%21.6%12.5%11.5%6.6%7.8%4.6%3.2%2.7%1.8%
Mar 202616.9%20.7%17.7%15.4%5.5%7.7%9.4%3.2%1.9%1.6%
Apr 202623.5%22.6%14.9%10.5%5.8%9.5%4.7%3.5%3%2%
May 202622.9%20.2%17%11.5%6.5%7.3%5.8%3.2%3.1%2.6%
Jun 202618.2%24.8%19.5%10.8%7.2%6.6%4.8%3.2%2.6%2.3%
Jul 202621.3%21.5%20.9%10.8%7.5%5.6%5.1%3.1%2.2%2%
Aug 202621.9%20.6%19%10.9%8.8%6.3%4.6%3.1%2.7%2%
Sep 2026——————————

  1. 1.Princess Cruises

    21.9%

    moved from 2nd to 1st · 12.3K estimated branded searches · -0.65% vs prior month · +0.6 points

  2. 2.Carnival Cruise Line

    20.6%

    moved from 1st to 2nd · 11.5K estimated branded searches · -7.5% vs prior month · -0.9 points

  3. 3.Royal Caribbean

    19%

    held 3rd · 10.7K estimated branded searches · -12.3% vs prior month · -1.9 points

  4. 4.Celebrity Cruises

    10.9%

    held 4th · 6.1K estimated branded searches · -2.1% vs prior month · +0.2 points

  5. 5.Viking

    8.8%

    held 5th · 4.9K estimated branded searches · +13.6% vs prior month · +1.3 points

  6. 6.Norwegian Cruise Line

    6.3%

    held 6th · 3.6K estimated branded searches · +9.9% vs prior month · +0.8 points

  7. 7.Holland America Line

    4.6%

    held 7th · 2.6K estimated branded searches · -13.8% vs prior month · -0.5 points

  8. 8.P&O Cruises

    3.1%

    held 8th · 1.7K estimated branded searches · -4.9% vs prior month · 0 points

  9. 9.MSC Cruises

    2.7%

    held 9th · 1.5K estimated branded searches · +19.7% vs prior month · +0.5 points

  10. 10.Cunard

    2%

    held 10th · 1.1K estimated branded searches · -3.4% vs prior month · 0 points

Compare search popularity between Viking and its closest rivals

How has branded search demand for Viking changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Viking in New Zealand held steady, from 5.1K to 4.9K.
  • Across the 11 months ending August 2026, Viking’s estimated Share of Search among cruise lines in New Zealand peaked at 8.9% in October 2025 and was lowest at 5.5% in March 2026.
  • Across the 11 months ending August 2026, Viking rose from 6th to 5th among cruise lines in New Zealand.

How did search popularity change for New Zealand cruise lines in August 2026?

  1. In August 2026, Princess Cruises overtook Carnival Cruise Line to take the highest estimated Share of Search among cruise lines in New Zealand, at 21.9%.

  2. In August 2026, Viking gained estimated Share of Search among cruise lines in New Zealand, from 7.5% to 8.8%.

  3. In August 2026, Norwegian Cruise Line gained estimated Share of Search among cruise lines in New Zealand, from 5.6% to 6.3%.

  4. In August 2026, MSC Cruises gained estimated Share of Search among cruise lines in New Zealand, from 2.2% to 2.7%.

  5. In August 2026, Royal Caribbean lost estimated Share of Search among cruise lines in New Zealand, from 20.9% to 19%.

  6. In August 2026, Carnival Cruise Line lost estimated Share of Search among cruise lines in New Zealand, from 21.5% to 20.6%.

How is Viking measured?

Brandwave collects information about searches that people make online using Viking’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • viking com river cruises
  • viking cruise
  • viking cruise lines
  • viking cruise ships
  • viking cruises mediterranean
  • viking cruises ocean
  • viking med cruise
  • viking nz
  • viking river cruises
  • viking sky cruise

Do you work for Viking? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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