How popular isRoyal Caribbean in search?
In August 2026, there were an estimated 10.7K branded searches for Royal Caribbean in New Zealand which is up 34.3% over the last 11 months. Royal Caribbean holds 19% estimated Share of Search among New Zealand cruise lines and is ranked 3rd of 10 competitors for search popularity.
Princess Cruises21.9%
Carnival Cruise Line20.6%
Royal Caribbean19%Celebrity Cruises10.9%
Viking8.8%Norwegian Cruise Line6.3%
Holland America Line4.6%- P&O Cruises3.1%
MSC Cruises2.7%
Cunard2%
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Which cruise lines compete with Royal Caribbean?
Share of Search by month for Princess Cruises, Carnival Cruise Line, Royal Caribbean, Celebrity Cruises, Viking, Norwegian Cruise Line, Holland America Line, P&O Cruises, MSC Cruises, Cunard. The figures are in the table below the chart.
View monthly share of search table
| Month | Princess Cruises | Carnival Cruise Line | Royal Caribbean | Celebrity Cruises | Viking | Norwegian Cruise Line | Holland America Line | P&O Cruises | MSC Cruises | Cunard |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.9% | 16.5% | 13.8% | 16.2% | 8.9% | 9.1% | 4.9% | 5.3% | 3.3% | 2.1% |
| Nov 2025 | 18.2% | 18.7% | 15.6% | 16.4% | 7.8% | 8.6% | 5.6% | 4.4% | 3% | 1.7% |
| Dec 2025 | 23% | 15.4% | 17% | 15.4% | 7.6% | 7.8% | 4.2% | 4.9% | 3% | 1.6% |
| Jan 2026 | 20.3% | 18.5% | 16% | 11.4% | 8.2% | 11.1% | 5.1% | 4.5% | 3.3% | 1.7% |
| Feb 2026 | 27.8% | 21.6% | 12.5% | 11.5% | 6.6% | 7.8% | 4.6% | 3.2% | 2.7% | 1.8% |
| Mar 2026 | 16.9% | 20.7% | 17.7% | 15.4% | 5.5% | 7.7% | 9.4% | 3.2% | 1.9% | 1.6% |
| Apr 2026 | 23.5% | 22.6% | 14.9% | 10.5% | 5.8% | 9.5% | 4.7% | 3.5% | 3% | 2% |
| May 2026 | 22.9% | 20.2% | 17% | 11.5% | 6.5% | 7.3% | 5.8% | 3.2% | 3.1% | 2.6% |
| Jun 2026 | 18.2% | 24.8% | 19.5% | 10.8% | 7.2% | 6.6% | 4.8% | 3.2% | 2.6% | 2.3% |
| Jul 2026 | 21.3% | 21.5% | 20.9% | 10.8% | 7.5% | 5.6% | 5.1% | 3.1% | 2.2% | 2% |
| Aug 2026 | 21.9% | 20.6% | 19% | 10.9% | 8.8% | 6.3% | 4.6% | 3.1% | 2.7% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 21.9% | 12.3K | -0.65% | +0.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 20.6% | 11.5K | -7.5% | -0.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19% | 10.7K | -12.3% | -1.9 points | |
| 4, held 4th | 10.9% | 6.1K | -2.1% | +0.2 points | |
| 5, held 5th | 8.8% | 4.9K | +13.6% | +1.3 points | |
| 6, held 6th | 6.3% | 3.6K | +9.9% | +0.8 points | |
| 7, held 7th | 4.6% | 2.6K | -13.8% | -0.5 points | |
| 8, held 8th | 3.1% | 1.7K | -4.9% | 0 points | |
| 9, held 9th | 2.7% | 1.5K | +19.7% | +0.5 points | |
| 10, held 10th | 2% | 1.1K | -3.4% | 0 points |
21.9%
moved from 2nd to 1st · 12.3K estimated branded searches · -0.65% vs prior month · +0.6 points
20.6%
moved from 1st to 2nd · 11.5K estimated branded searches · -7.5% vs prior month · -0.9 points
19%
held 3rd · 10.7K estimated branded searches · -12.3% vs prior month · -1.9 points
10.9%
held 4th · 6.1K estimated branded searches · -2.1% vs prior month · +0.2 points
5.
Viking8.8%
held 5th · 4.9K estimated branded searches · +13.6% vs prior month · +1.3 points
6.3%
held 6th · 3.6K estimated branded searches · +9.9% vs prior month · +0.8 points
4.6%
held 7th · 2.6K estimated branded searches · -13.8% vs prior month · -0.5 points
3.1%
held 8th · 1.7K estimated branded searches · -4.9% vs prior month · 0 points
2.7%
held 9th · 1.5K estimated branded searches · +19.7% vs prior month · +0.5 points
10.
Cunard2%
held 10th · 1.1K estimated branded searches · -3.4% vs prior month · 0 points
Compare search popularity between Royal Caribbean and its closest rivals
- Royal Caribbean vs Princess Cruises: compare search popularity
- Royal Caribbean vs Carnival Cruise Line: compare search popularity
- Royal Caribbean vs Viking: compare search popularity
- Compare Royal Caribbean with any brand
How has branded search demand for Royal Caribbean changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Royal Caribbean in New Zealand rose from 7.9K to 10.7K.
- Across the 11 months ending August 2026, Royal Caribbean’s estimated Share of Search among cruise lines in New Zealand increased from 13.8% to 19%.
- Across the 11 months ending August 2026, Royal Caribbean’s estimated Share of Search among cruise lines in New Zealand peaked at 20.9% in July 2026 and was lowest at 12.5% in February 2026.
- Across the 11 months ending August 2026, Royal Caribbean rose from 4th to 3rd among cruise lines in New Zealand.
How did search popularity change for New Zealand cruise lines in August 2026?
6 changes
In August 2026, Princess Cruises overtook Carnival Cruise Line to take the highest estimated Share of Search among cruise lines in New Zealand, at 21.9%.
In August 2026, Viking gained estimated Share of Search among cruise lines in New Zealand, from 7.5% to 8.8%.
In August 2026, Norwegian Cruise Line gained estimated Share of Search among cruise lines in New Zealand, from 5.6% to 6.3%.
In August 2026, MSC Cruises gained estimated Share of Search among cruise lines in New Zealand, from 2.2% to 2.7%.
In August 2026, Royal Caribbean lost estimated Share of Search among cruise lines in New Zealand, from 20.9% to 19%.
In August 2026, Carnival Cruise Line lost estimated Share of Search among cruise lines in New Zealand, from 21.5% to 20.6%.
How is Royal Caribbean measured?
Brandwave collects information about searches that people make online using Royal Caribbean’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
23 branded search terms
- royal caribbean
- royal caribbean cruise
- royal caribbean cruise cruise
- royal caribbean cruise deals
- royal caribbean cruise line
- royal caribbean cruise nz
- royal caribbean cruise ships
- royal caribbean european cruises
- royal caribbean group
- royal caribbean international
- royal caribbean international cruise
- royal caribbean mediterranean cruise
- royal caribbean near me
- royal caribbean new zealand
- royal caribbean nz
- royal caribbean online
- royal caribbean ovation of the seas
- royal caribbean quantum of the seas
- royal caribbean ships
- royal caribbean voyager of the seas
- royalcaribbean
- royalcaribbean com
- royalcaribbean cruise
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