How popular isHolland America Line in search?
In August 2026, there were an estimated 2.6K branded searches for Holland America Line in New Zealand which is down 7.9% over the last 11 months. Holland America Line holds 4.6% estimated Share of Search among New Zealand cruise lines and is ranked 7th of 10 competitors for search popularity.
Princess Cruises21.9%
Carnival Cruise Line20.6%
Royal Caribbean19%Celebrity Cruises10.9%
Viking8.8%Norwegian Cruise Line6.3%
Holland America Line4.6%- P&O Cruises3.1%
MSC Cruises2.7%
Cunard2%
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Which cruise lines compete with Holland America Line?
Share of Search by month for Princess Cruises, Carnival Cruise Line, Royal Caribbean, Celebrity Cruises, Viking, Norwegian Cruise Line, Holland America Line, P&O Cruises, MSC Cruises, Cunard. The figures are in the table below the chart.
View monthly share of search table
| Month | Princess Cruises | Carnival Cruise Line | Royal Caribbean | Celebrity Cruises | Viking | Norwegian Cruise Line | Holland America Line | P&O Cruises | MSC Cruises | Cunard |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.9% | 16.5% | 13.8% | 16.2% | 8.9% | 9.1% | 4.9% | 5.3% | 3.3% | 2.1% |
| Nov 2025 | 18.2% | 18.7% | 15.6% | 16.4% | 7.8% | 8.6% | 5.6% | 4.4% | 3% | 1.7% |
| Dec 2025 | 23% | 15.4% | 17% | 15.4% | 7.6% | 7.8% | 4.2% | 4.9% | 3% | 1.6% |
| Jan 2026 | 20.3% | 18.5% | 16% | 11.4% | 8.2% | 11.1% | 5.1% | 4.5% | 3.3% | 1.7% |
| Feb 2026 | 27.8% | 21.6% | 12.5% | 11.5% | 6.6% | 7.8% | 4.6% | 3.2% | 2.7% | 1.8% |
| Mar 2026 | 16.9% | 20.7% | 17.7% | 15.4% | 5.5% | 7.7% | 9.4% | 3.2% | 1.9% | 1.6% |
| Apr 2026 | 23.5% | 22.6% | 14.9% | 10.5% | 5.8% | 9.5% | 4.7% | 3.5% | 3% | 2% |
| May 2026 | 22.9% | 20.2% | 17% | 11.5% | 6.5% | 7.3% | 5.8% | 3.2% | 3.1% | 2.6% |
| Jun 2026 | 18.2% | 24.8% | 19.5% | 10.8% | 7.2% | 6.6% | 4.8% | 3.2% | 2.6% | 2.3% |
| Jul 2026 | 21.3% | 21.5% | 20.9% | 10.8% | 7.5% | 5.6% | 5.1% | 3.1% | 2.2% | 2% |
| Aug 2026 | 21.9% | 20.6% | 19% | 10.9% | 8.8% | 6.3% | 4.6% | 3.1% | 2.7% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 21.9% | 12.3K | -0.65% | +0.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 20.6% | 11.5K | -7.5% | -0.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19% | 10.7K | -12.3% | -1.9 points | |
| 4, held 4th | 10.9% | 6.1K | -2.1% | +0.2 points | |
| 5, held 5th | 8.8% | 4.9K | +13.6% | +1.3 points | |
| 6, held 6th | 6.3% | 3.6K | +9.9% | +0.8 points | |
| 7, held 7th | 4.6% | 2.6K | -13.8% | -0.5 points | |
| 8, held 8th | 3.1% | 1.7K | -4.9% | 0 points | |
| 9, held 9th | 2.7% | 1.5K | +19.7% | +0.5 points | |
| 10, held 10th | 2% | 1.1K | -3.4% | 0 points |
21.9%
moved from 2nd to 1st · 12.3K estimated branded searches · -0.65% vs prior month · +0.6 points
20.6%
moved from 1st to 2nd · 11.5K estimated branded searches · -7.5% vs prior month · -0.9 points
19%
held 3rd · 10.7K estimated branded searches · -12.3% vs prior month · -1.9 points
10.9%
held 4th · 6.1K estimated branded searches · -2.1% vs prior month · +0.2 points
5.
Viking8.8%
held 5th · 4.9K estimated branded searches · +13.6% vs prior month · +1.3 points
6.3%
held 6th · 3.6K estimated branded searches · +9.9% vs prior month · +0.8 points
4.6%
held 7th · 2.6K estimated branded searches · -13.8% vs prior month · -0.5 points
3.1%
held 8th · 1.7K estimated branded searches · -4.9% vs prior month · 0 points
2.7%
held 9th · 1.5K estimated branded searches · +19.7% vs prior month · +0.5 points
10.
Cunard2%
held 10th · 1.1K estimated branded searches · -3.4% vs prior month · 0 points
Compare search popularity between Holland America Line and its closest rivals
- Holland America Line vs Viking: compare search popularity
- Holland America Line vs P&O Cruises: compare search popularity
- Holland America Line vs MSC Cruises: compare search popularity
- Compare Holland America Line with any brand
How has branded search demand for Holland America Line changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Holland America Line in New Zealand fell from 2.8K to 2.6K.
- Across the 11 months ending August 2026, Holland America Line’s estimated Share of Search among cruise lines in New Zealand peaked at 9.4% in March 2026 and was lowest at 4.2% in December 2025.
- Across the 11 months ending August 2026, Holland America Line rose from 8th to 7th among cruise lines in New Zealand.
How did search popularity change for New Zealand cruise lines in August 2026?
6 changes
In August 2026, Princess Cruises overtook Carnival Cruise Line to take the highest estimated Share of Search among cruise lines in New Zealand, at 21.9%.
In August 2026, Viking gained estimated Share of Search among cruise lines in New Zealand, from 7.5% to 8.8%.
In August 2026, Norwegian Cruise Line gained estimated Share of Search among cruise lines in New Zealand, from 5.6% to 6.3%.
In August 2026, MSC Cruises gained estimated Share of Search among cruise lines in New Zealand, from 2.2% to 2.7%.
In August 2026, Royal Caribbean lost estimated Share of Search among cruise lines in New Zealand, from 20.9% to 19%.
In August 2026, Carnival Cruise Line lost estimated Share of Search among cruise lines in New Zealand, from 21.5% to 20.6%.
How is Holland America Line measured?
Brandwave collects information about searches that people make online using Holland America Line’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
16 branded search terms
- holland america
- holland america cruise
- holland america cruise line
- holland america cruises nz
- holland america line
- holland america line near me
- holland america line new zealand
- holland america ms zaandam
- holland america noordam
- holland america nz
- holland america oosterdam
- holland america ships
- holland america westerdam
- hollandamerica com
- hollandamericaline
- hollandamericaline cruise
Who owns Holland America Line?
Holland America Line is owned by 
Carnival Corporation. Brandwave also tracks Carnival Cruise Line, Cunard, P&O Cruises and Princess Cruises, owned by the same company, in New Zealand.
Do you work for Holland America Line? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Holland America Line your brand?
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