Holland America Line vs P&O Cruises:Which is more popular by branded search in New Zealand?
In August 2026, Holland America Line had more branded searches than P&O Cruises among cruise lines in New Zealand. Holland America Line was estimated to have 2.6K branded searches compared to P&O Cruises’ 1.7K, and held a 4.6% Share of Search versus P&O Cruises’ 3.1%.
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Which is more popular in search, Holland America Line or P&O Cruises?
Compare the cruise lines New Zealanders book Pacific and world cruises with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Holland America Line, P&O Cruises. The figures are in the table below the chart.
View monthly share of search table
| Month | Princess Cruises | Carnival Cruise Line | Royal Caribbean | Celebrity Cruises | Viking | Norwegian Cruise Line | Holland America Line | P&O Cruises | MSC Cruises | Cunard |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.9% | 16.5% | 13.8% | 16.2% | 8.9% | 9.1% | 4.9% | 5.3% | 3.3% | 2.1% |
| Nov 2025 | 18.2% | 18.7% | 15.6% | 16.4% | 7.8% | 8.6% | 5.6% | 4.4% | 3% | 1.7% |
| Dec 2025 | 23% | 15.4% | 17% | 15.4% | 7.6% | 7.8% | 4.2% | 4.9% | 3% | 1.6% |
| Jan 2026 | 20.3% | 18.5% | 16% | 11.4% | 8.2% | 11.1% | 5.1% | 4.5% | 3.3% | 1.7% |
| Feb 2026 | 27.8% | 21.6% | 12.5% | 11.5% | 6.6% | 7.8% | 4.6% | 3.2% | 2.7% | 1.8% |
| Mar 2026 | 16.9% | 20.7% | 17.7% | 15.4% | 5.5% | 7.7% | 9.4% | 3.2% | 1.9% | 1.6% |
| Apr 2026 | 23.5% | 22.6% | 14.9% | 10.5% | 5.8% | 9.5% | 4.7% | 3.5% | 3% | 2% |
| May 2026 | 22.9% | 20.2% | 17% | 11.5% | 6.5% | 7.3% | 5.8% | 3.2% | 3.1% | 2.6% |
| Jun 2026 | 18.2% | 24.8% | 19.5% | 10.8% | 7.2% | 6.6% | 4.8% | 3.2% | 2.6% | 2.3% |
| Jul 2026 | 21.3% | 21.5% | 20.9% | 10.8% | 7.5% | 5.6% | 5.1% | 3.1% | 2.2% | 2% |
| Aug 2026 | 21.9% | 20.6% | 19% | 10.9% | 8.8% | 6.3% | 4.6% | 3.1% | 2.7% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Holland America Line and P&O Cruises comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Holland America Line took it in November 2025, P&O Cruises took it in December 2025, Holland America Line took it in January 2026.
- Across the 11 months ending August 2026, Holland America Line’s estimated Share of Search among cruise lines in New Zealand moved from 4.9% to 4.6%, and its estimated monthly branded searches moved from 2.8K to 2.6K.
- Across the 11 months ending August 2026, P&O Cruises’ estimated Share of Search among cruise lines in New Zealand moved from 5.3% to 3.1%, and its estimated monthly branded searches moved from 3K to 1.7K.
How did search popularity change for New Zealand cruise lines in August 2026?
2 changes
In August 2026, Holland America Line lost estimated Share of Search among cruise lines in New Zealand, from 5.1% to 4.6%.
Estimated monthly branded searches for P&O Cruises in New Zealand fell 43% over 11 measured months, from 3K to 1.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Holland America Line’s and P&O Cruises’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Holland America Line
16 branded search terms
- holland america
- holland america cruise
- holland america cruise line
- holland america cruises nz
- holland america line
- holland america line near me
- holland america line new zealand
- holland america ms zaandam
- holland america noordam
- holland america nz
- holland america oosterdam
- holland america ships
- holland america westerdam
- hollandamerica com
- hollandamericaline
- hollandamericaline cruise
P&O Cruises
12 branded search terms
- p and o cruises
- p and o cruises nz
- p&o cruise
- p&o cruise deals
- p&o cruise nz
- p&o cruise ships
- p&o cruises au
- p&o cruises near me
- p&o cruises new zealand
- po cruises
- po cruises cruises
- pocruises com au
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.