Holland America Line vs Norwegian Cruise Line:Which is more popular by branded search in New Zealand?
In August 2026, Norwegian Cruise Line had more branded searches than Holland America Line among cruise lines in New Zealand. Norwegian Cruise Line was estimated to have 3.6K branded searches compared to Holland America Line’s 2.6K, and held a 6.3% Share of Search versus Holland America Line’s 4.6%.
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Which is more popular in search, Holland America Line or Norwegian Cruise Line?
Compare the cruise lines New Zealanders book Pacific and world cruises with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Norwegian Cruise Line, Holland America Line. The figures are in the table below the chart.
View monthly share of search table
| Month | Princess Cruises | Carnival Cruise Line | Royal Caribbean | Celebrity Cruises | Viking | Norwegian Cruise Line | Holland America Line | P&O Cruises | MSC Cruises | Cunard |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.9% | 16.5% | 13.8% | 16.2% | 8.9% | 9.1% | 4.9% | 5.3% | 3.3% | 2.1% |
| Nov 2025 | 18.2% | 18.7% | 15.6% | 16.4% | 7.8% | 8.6% | 5.6% | 4.4% | 3% | 1.7% |
| Dec 2025 | 23% | 15.4% | 17% | 15.4% | 7.6% | 7.8% | 4.2% | 4.9% | 3% | 1.6% |
| Jan 2026 | 20.3% | 18.5% | 16% | 11.4% | 8.2% | 11.1% | 5.1% | 4.5% | 3.3% | 1.7% |
| Feb 2026 | 27.8% | 21.6% | 12.5% | 11.5% | 6.6% | 7.8% | 4.6% | 3.2% | 2.7% | 1.8% |
| Mar 2026 | 16.9% | 20.7% | 17.7% | 15.4% | 5.5% | 7.7% | 9.4% | 3.2% | 1.9% | 1.6% |
| Apr 2026 | 23.5% | 22.6% | 14.9% | 10.5% | 5.8% | 9.5% | 4.7% | 3.5% | 3% | 2% |
| May 2026 | 22.9% | 20.2% | 17% | 11.5% | 6.5% | 7.3% | 5.8% | 3.2% | 3.1% | 2.6% |
| Jun 2026 | 18.2% | 24.8% | 19.5% | 10.8% | 7.2% | 6.6% | 4.8% | 3.2% | 2.6% | 2.3% |
| Jul 2026 | 21.3% | 21.5% | 20.9% | 10.8% | 7.5% | 5.6% | 5.1% | 3.1% | 2.2% | 2% |
| Aug 2026 | 21.9% | 20.6% | 19% | 10.9% | 8.8% | 6.3% | 4.6% | 3.1% | 2.7% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Holland America Line and Norwegian Cruise Line comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Holland America Line took it in March 2026, Norwegian Cruise Line took it in April 2026.
- Across the 11 months ending August 2026, Holland America Line’s estimated Share of Search among cruise lines in New Zealand moved from 4.9% to 4.6%, and its estimated monthly branded searches moved from 2.8K to 2.6K.
- Across the 11 months ending August 2026, Norwegian Cruise Line’s estimated Share of Search among cruise lines in New Zealand moved from 9.1% to 6.3%, and its estimated monthly branded searches moved from 5.2K to 3.6K.
How did search popularity change for New Zealand cruise lines in August 2026?
2 changes
In August 2026, Norwegian Cruise Line gained estimated Share of Search among cruise lines in New Zealand, from 5.6% to 6.3%.
In August 2026, Holland America Line lost estimated Share of Search among cruise lines in New Zealand, from 5.1% to 4.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Holland America Line’s and Norwegian Cruise Line’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Holland America Line
16 branded search terms
- holland america
- holland america cruise
- holland america cruise line
- holland america cruises nz
- holland america line
- holland america line near me
- holland america line new zealand
- holland america ms zaandam
- holland america noordam
- holland america nz
- holland america oosterdam
- holland america ships
- holland america westerdam
- hollandamerica com
- hollandamericaline
- hollandamericaline cruise
Norwegian Cruise Line
19 branded search terms
- ncl com
- ncl cruise
- ncl cruise ships
- norwegian cruise line
- norwegian cruise line bliss
- norwegian cruise line breakaway
- norwegian cruise line dawn
- norwegian cruise line gem
- norwegian cruise line itinerary
- norwegian cruise line jade
- norwegian cruise line near me
- norwegian cruise line nz
- norwegian cruise line pearl
- norwegian cruise line pride of america
- norwegian cruise line spirit
- norwegian cruise line sun
- norwegian cruises
- norwegian cruises nz
- norwegiancruiseline
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.