Royal Caribbean vs Viking:Which is more popular by branded search in New Zealand?
In August 2026, Royal Caribbean had more branded searches than Viking among cruise lines in New Zealand. Royal Caribbean was estimated to have 10.7K branded searches compared to Viking’s 4.9K, and held a 19% Share of Search versus Viking’s 8.8%.
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Which is more popular in search, Royal Caribbean or Viking?
Compare the cruise lines New Zealanders book Pacific and world cruises with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Royal Caribbean, Viking. The figures are in the table below the chart.
View monthly share of search table
| Month | Princess Cruises | Carnival Cruise Line | Royal Caribbean | Celebrity Cruises | Viking | Norwegian Cruise Line | Holland America Line | P&O Cruises | MSC Cruises | Cunard |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.9% | 16.5% | 13.8% | 16.2% | 8.9% | 9.1% | 4.9% | 5.3% | 3.3% | 2.1% |
| Nov 2025 | 18.2% | 18.7% | 15.6% | 16.4% | 7.8% | 8.6% | 5.6% | 4.4% | 3% | 1.7% |
| Dec 2025 | 23% | 15.4% | 17% | 15.4% | 7.6% | 7.8% | 4.2% | 4.9% | 3% | 1.6% |
| Jan 2026 | 20.3% | 18.5% | 16% | 11.4% | 8.2% | 11.1% | 5.1% | 4.5% | 3.3% | 1.7% |
| Feb 2026 | 27.8% | 21.6% | 12.5% | 11.5% | 6.6% | 7.8% | 4.6% | 3.2% | 2.7% | 1.8% |
| Mar 2026 | 16.9% | 20.7% | 17.7% | 15.4% | 5.5% | 7.7% | 9.4% | 3.2% | 1.9% | 1.6% |
| Apr 2026 | 23.5% | 22.6% | 14.9% | 10.5% | 5.8% | 9.5% | 4.7% | 3.5% | 3% | 2% |
| May 2026 | 22.9% | 20.2% | 17% | 11.5% | 6.5% | 7.3% | 5.8% | 3.2% | 3.1% | 2.6% |
| Jun 2026 | 18.2% | 24.8% | 19.5% | 10.8% | 7.2% | 6.6% | 4.8% | 3.2% | 2.6% | 2.3% |
| Jul 2026 | 21.3% | 21.5% | 20.9% | 10.8% | 7.5% | 5.6% | 5.1% | 3.1% | 2.2% | 2% |
| Aug 2026 | 21.9% | 20.6% | 19% | 10.9% | 8.8% | 6.3% | 4.6% | 3.1% | 2.7% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Royal Caribbean and Viking comparison changed over the last 12 months?
3 findings
- Royal Caribbean was ahead of Viking in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Royal Caribbean’s estimated Share of Search among cruise lines in New Zealand moved from 13.8% to 19%, and its estimated monthly branded searches moved from 7.9K to 10.7K.
- Across the 11 months ending August 2026, Viking’s estimated Share of Search among cruise lines in New Zealand moved from 8.9% to 8.8%, and its estimated monthly branded searches moved from 5.1K to 4.9K.
How did search popularity change for New Zealand cruise lines in August 2026?
2 changes
In August 2026, Viking gained estimated Share of Search among cruise lines in New Zealand, from 7.5% to 8.8%.
In August 2026, Royal Caribbean lost estimated Share of Search among cruise lines in New Zealand, from 20.9% to 19%.
How each brand is measured
Brandwave collects information about searches that people make online using Royal Caribbean’s and Viking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Royal Caribbean
23 branded search terms
- royal caribbean
- royal caribbean cruise
- royal caribbean cruise cruise
- royal caribbean cruise deals
- royal caribbean cruise line
- royal caribbean cruise nz
- royal caribbean cruise ships
- royal caribbean european cruises
- royal caribbean group
- royal caribbean international
- royal caribbean international cruise
- royal caribbean mediterranean cruise
- royal caribbean near me
- royal caribbean new zealand
- royal caribbean nz
- royal caribbean online
- royal caribbean ovation of the seas
- royal caribbean quantum of the seas
- royal caribbean ships
- royal caribbean voyager of the seas
- royalcaribbean
- royalcaribbean com
- royalcaribbean cruise
Viking
10 branded search terms
- viking com river cruises
- viking cruise
- viking cruise lines
- viking cruise ships
- viking cruises mediterranean
- viking cruises ocean
- viking med cruise
- viking nz
- viking river cruises
- viking sky cruise
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.