Carnival Cruise Line vs Celebrity Cruises:Which is more popular by branded search in New Zealand?
In August 2026, Carnival Cruise Line had more branded searches than Celebrity Cruises among cruise lines in New Zealand. Carnival Cruise Line was estimated to have 11.5K branded searches compared to Celebrity Cruises’ 6.1K, and held a 20.6% Share of Search versus Celebrity Cruises’ 10.9%.
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Which is more popular in search, Carnival Cruise Line or Celebrity Cruises?
Compare the cruise lines New Zealanders book Pacific and world cruises with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Carnival Cruise Line, Celebrity Cruises. The figures are in the table below the chart.
View monthly share of search table
| Month | Princess Cruises | Carnival Cruise Line | Royal Caribbean | Celebrity Cruises | Viking | Norwegian Cruise Line | Holland America Line | P&O Cruises | MSC Cruises | Cunard |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.9% | 16.5% | 13.8% | 16.2% | 8.9% | 9.1% | 4.9% | 5.3% | 3.3% | 2.1% |
| Nov 2025 | 18.2% | 18.7% | 15.6% | 16.4% | 7.8% | 8.6% | 5.6% | 4.4% | 3% | 1.7% |
| Dec 2025 | 23% | 15.4% | 17% | 15.4% | 7.6% | 7.8% | 4.2% | 4.9% | 3% | 1.6% |
| Jan 2026 | 20.3% | 18.5% | 16% | 11.4% | 8.2% | 11.1% | 5.1% | 4.5% | 3.3% | 1.7% |
| Feb 2026 | 27.8% | 21.6% | 12.5% | 11.5% | 6.6% | 7.8% | 4.6% | 3.2% | 2.7% | 1.8% |
| Mar 2026 | 16.9% | 20.7% | 17.7% | 15.4% | 5.5% | 7.7% | 9.4% | 3.2% | 1.9% | 1.6% |
| Apr 2026 | 23.5% | 22.6% | 14.9% | 10.5% | 5.8% | 9.5% | 4.7% | 3.5% | 3% | 2% |
| May 2026 | 22.9% | 20.2% | 17% | 11.5% | 6.5% | 7.3% | 5.8% | 3.2% | 3.1% | 2.6% |
| Jun 2026 | 18.2% | 24.8% | 19.5% | 10.8% | 7.2% | 6.6% | 4.8% | 3.2% | 2.6% | 2.3% |
| Jul 2026 | 21.3% | 21.5% | 20.9% | 10.8% | 7.5% | 5.6% | 5.1% | 3.1% | 2.2% | 2% |
| Aug 2026 | 21.9% | 20.6% | 19% | 10.9% | 8.8% | 6.3% | 4.6% | 3.1% | 2.7% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Carnival Cruise Line and Celebrity Cruises comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Celebrity Cruises took it in December 2025, Carnival Cruise Line took it in January 2026.
- Across the 11 months ending August 2026, Carnival Cruise Line’s estimated Share of Search among cruise lines in New Zealand moved from 16.5% to 20.6%, and its estimated monthly branded searches moved from 9.5K to 11.5K.
- Across the 11 months ending August 2026, Celebrity Cruises’ estimated Share of Search among cruise lines in New Zealand moved from 16.2% to 10.9%, and its estimated monthly branded searches moved from 9.3K to 6.1K.
How did search popularity change for New Zealand cruise lines in August 2026?
3 changes
In August 2026, Princess Cruises overtook Carnival Cruise Line to take the highest estimated Share of Search among cruise lines in New Zealand, at 21.9%.
In August 2026, Carnival Cruise Line lost estimated Share of Search among cruise lines in New Zealand, from 21.5% to 20.6%.
Estimated monthly branded searches for Celebrity Cruises in New Zealand fell 34.3% over 11 measured months, from 9.3K to 6.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Carnival Cruise Line’s and Celebrity Cruises’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carnival Cruise Line
14 branded search terms
- book carnival cruise
- carnival com au
- carnival cruise
- carnival cruise boat
- carnival cruise company
- carnival cruise deals
- carnival cruise jubilee
- carnival cruise legend
- carnival cruise line near me
- carnival cruise line nz
- carnival cruise nz
- carnival cruise sunrise
- carnival cruise website
- carnivalcruiseline
Celebrity Cruises
18 branded search terms
- celebrity cruise
- celebrity cruise destinations
- celebrity cruise edge
- celebrity cruise line
- celebrity cruise nz
- celebrity cruise ships
- celebrity cruises constellation
- celebrity cruises eclipse
- celebrity cruises mediterranean
- celebrity cruises millennium
- celebrity cruises near me
- celebrity cruises new zealand
- celebrity cruises online
- celebrity cruises silhouette
- celebrity cruises solstice
- celebrity cruises website
- celebritycruises com
- x celebrity cruise
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.