Babu vs Dimples:Which is more popular?
In September 2026, Dimples had more branded searches than Babu among baby sleepwear brands in New Zealand. Dimples had about 1,000 branded searches, while Babu had 880. Dimples made up 8.6% of all baby sleepwear brand searches we track, and Babu accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about baby sleepwear brands, Babu and Dimples each appeared in two of the four answers. Dimples was mentioned before Babu in two out of three answers that named either.
Who do people search for more?
Dimples, about 14% more searches than Babu
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Dimples, named ahead of Babu in 2 of 3 answers
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Top baby sleepwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Babu and Dimples were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Dimples was listed before Babu in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Woolbabe1st
Nature Baby2nd- Dimples3rd
Love to Dream4th
Babu5th
ergoPouch6th
Halo–
Mokopuna–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Woolbabe4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Nature Baby3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ergoPouch2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dimples2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Babu2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Love to Dream1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Halo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mokopuna0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about baby sleepwear brands
4 answers
Asked ChatGPT
“Which baby sleepwear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby sleepwear brands in New Zealand?”
Asked ChatGPT
“What's the best baby sleepwear brand in New Zealand for a sleeping baby?”
Searched Google, AI Overview
“swaddle wrap nz”
Searched Google, AI Overview
“baby sleepwear brands nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Babu or Dimples more popular in search?
This chart shows how often people search Google for Babu and Dimples by name. Each line represents a brand's share of searches for all eight baby sleepwear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dimples, Babu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Love to Dream | Woolbabe | ergoPouch | Dimples | Babu | Nature Baby | Halo | Mokopuna |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 21.9% | 17.3% | 11.8% | 9.1% | 5.4% | 2.2% | 0.82% |
| Nov 2025 | 33.2% | 20% | 14.3% | 12.4% | 10.1% | 7.7% | 1.5% | 0.7% |
| Dec 2025 | 34.5% | 18.2% | 13.8% | 16.4% | 9% | 4.9% | 2.5% | 0.72% |
| Jan 2026 | 33% | 19.1% | 16.9% | 13.2% | 7.3% | 7.3% | 2.3% | 0.91% |
| Feb 2026 | 29.7% | 21.9% | 17% | 11.5% | 7.8% | 7.8% | 3.4% | 0.97% |
| Mar 2026 | 27% | 28.5% | 19.3% | 8.8% | 6.7% | 4.9% | 3.8% | 1.1% |
| Apr 2026 | 24.9% | 26.8% | 20.3% | 11.4% | 7.1% | 5.1% | 3.3% | 1.1% |
| May 2026 | 25.9% | 31.8% | 18% | 8.5% | 6.6% | 4.7% | 3.4% | 1.1% |
| Jun 2026 | 29.8% | 19.8% | 17.7% | 12% | 7.5% | 6.6% | 5.9% | 0.83% |
| Jul 2026 | 34% | 19.3% | 15.5% | 11.7% | 6.4% | 7.3% | 4.9% | 0.8% |
| Aug 2026 | 33.3% | 19.8% | 19.6% | 10.9% | 7.4% | 5% | 3.4% | 0.67% |
| Sep 2026 | 34.3% | 21.2% | 18.2% | 8.6% | 7.6% | 7.6% | 1.6% | 0.78% |
How has the Babu and Dimples comparison changed over the last 12 months?
3 findings
- Dimples was ahead of Babu in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Babu’s share of searches among baby sleepwear brands in New Zealand moved from 9.1% to 7.6%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending September 2026, Dimples’ share of searches among baby sleepwear brands in New Zealand moved from 11.8% to 8.6%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for New Zealand baby sleepwear brands in September 2026?
2 changes
In September 2026, Dimples lost share of searches among baby sleepwear brands in New Zealand, from 10.9% to 8.6%.
Estimated monthly branded searches for Babu in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Babu’s and Dimples’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among baby sleepwear brands
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