Ashburton accounting firms in New Zealand:Which are searched most?
In September 2026, Brophy Knight was the most searched among Ashburton accounting firms in New Zealand, with an estimated 120 branded searches, 32.4% of all searches for the eight we track.
Brophy Knight32.4%
Croys18.9%
Leech & Partners16.2%
KPMG13.5%
Gabites8.1%- N B Chartered Accountants5.4%
Lynda Stevenson Chartered Accountants2.7%
SBA2.7%
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Share of searchesLeaderboard
Compare Ashburton accounting firms using branded searches made in Ashburton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Brophy Knight, Croys, Leech & Partners, KPMG, Gabites, N B Chartered Accountants, Lynda Stevenson Chartered Accountants, SBA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brophy Knight | Croys | Leech & Partners | KPMG | Gabites | N B Chartered Accountants | Lynda Stevenson Chartered Accountants | SBA |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 14.6% | 14.6% | 14.6% | 12.2% | 2.4% | 4.9% | 2.4% |
| Nov 2025 | 38.9% | 11.1% | 11.1% | 13.9% | 11.1% | 5.6% | 5.6% | 2.8% |
| Dec 2025 | 32.4% | 11.8% | 14.7% | 17.6% | 11.8% | 5.9% | 2.9% | 2.9% |
| Jan 2026 | 32.4% | 10.8% | 10.8% | 21.6% | 13.5% | 5.4% | 2.7% | 2.7% |
| Feb 2026 | 40% | 13.3% | 11.1% | 13.3% | 13.3% | 4.4% | 2.2% | 2.2% |
| Mar 2026 | 35.2% | 13% | 9.3% | 18.5% | 13% | 5.6% | 3.7% | 1.9% |
| Apr 2026 | 24.3% | 16.2% | 16.2% | 18.9% | 13.5% | 5.4% | 2.7% | 2.7% |
| May 2026 | 30.6% | 16.7% | 11.1% | 16.7% | 8.3% | 5.6% | 5.6% | 5.6% |
| Jun 2026 | 34.2% | 18.4% | 13.2% | 15.8% | 10.5% | 5.3% | 2.6% | 0% |
| Jul 2026 | 35.5% | 16.1% | 9.7% | 16.1% | 12.9% | 3.2% | 3.2% | 3.2% |
| Aug 2026 | 31.7% | 19.5% | 14.6% | 17.1% | 7.3% | 4.9% | 2.4% | 2.4% |
| Sep 2026 | 32.4% | 18.9% | 16.2% | 13.5% | 8.1% | 5.4% | 2.7% | 2.7% |
This month’s ranking, September 2026
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.4% | 120 | -7.7% | +0.7 points | |
| 2, held 2nd | 18.9% | 70 | -12.5% | -0.6 points | |
| 3, moved from 4th to 3rd | 16.2% | 60 | 0% | +1.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 13.5% | 50 | -28.6% | -3.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 8.1% | 30 | 0% | +0.8 points | |
| 6, held 6th | 5.4% | 20 | 0% | +0.5 points | |
| 7, held 7th | 2.7% | 10 | 0% | +0.3 points | |
| 8, held 8th | 2.7% | 10 | 0% | +0.3 points |
32.4%
Held 1st. 120 estimated branded searches, -7.7% vs prior month. Share +0.7 points.
2.
Croys18.9%
Held 2nd. 70 estimated branded searches, -12.5% vs prior month. Share -0.6 points.
16.2%
Moved from 4th to 3rd. 60 estimated branded searches, 0% vs prior month. Share +1.6 points.
4.
KPMG13.5%
Moved from 3rd to 4th. 50 estimated branded searches, -28.6% vs prior month. Share -3.6 points.
5.
Gabites8.1%
Held 5th. 30 estimated branded searches, 0% vs prior month. Share +0.8 points.
Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.5 points.
Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.
8.
SBA2.7%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare search popularity between leading brands
- Brophy Knight vs Croys: compare search popularity
- Brophy Knight vs Leech & Partners: compare search popularity
- Brophy Knight vs KPMG: compare search popularity
- Brophy Knight vs Gabites: compare search popularity
- Croys vs Leech & Partners: compare search popularity
- Croys vs KPMG: compare search popularity
- Croys vs Gabites: compare search popularity
- Leech & Partners vs KPMG: compare search popularity
- Leech & Partners vs Gabites: compare search popularity
- KPMG vs Gabites: compare search popularity
- Compare any of these brands
Which brand is most popular in search among Ashburton accounting firms in New Zealand?
8 brands
In September 2026, Brophy Knight was the most searched among Ashburton accounting firms in New Zealand, with an estimated 120 branded searches, 32.4% of all searches for the eight we track. Croys is in 2nd place, 13.5 percentage points behind at 18.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Brophy Knight | 34.1% → 32.4% | 40%Feb 2026 | 24.3%Apr 2026 | 1st |
| Croys | 14.6% → 18.9% | 19.5%Aug 2026 | 10.8%Jan 2026 | 2nd |
| Leech & Partners | 14.6% → 16.2% | 16.2%Apr 2026 | 9.3%Mar 2026 | 4th → 3rd |
| KPMG | 14.6% → 13.5% | 21.6%Jan 2026 | 13.3%Feb 2026 | 3rd → 4th |
| Gabites | 12.2% → 8.1% | 13.5%Jan 2026 | 7.3%Aug 2026 | 5th |
| N B Chartered Accountants | 2.4% → 5.4% | 5.9%Dec 2025 | 2.4%Oct 2025 | 7th → 6th |
| Lynda Stevenson Chartered Accountants | 4.9% → 2.7% | 5.6%Nov 2025 | 2.2%Feb 2026 | 6th → 7th |
| SBA | 2.4% → 2.7% | 5.6%May 2026 | 0%Jun 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Brophy Knight’s share of searches among Ashburton accounting firms in New Zealand decreased from 34.1% to 32.4%.
- Across the 12 months ending September 2026, Croys’ share of searches among Ashburton accounting firms in New Zealand increased from 14.6% to 18.9%.
- Across the 12 months ending September 2026, Leech & Partners’ share of searches among Ashburton accounting firms in New Zealand increased from 14.6% to 16.2%.
- Across the 12 months ending September 2026, KPMG’s share of searches among Ashburton accounting firms in New Zealand decreased from 14.6% to 13.5%.
- Across the 12 months ending September 2026, Gabites’ share of searches among Ashburton accounting firms in New Zealand decreased from 12.2% to 8.1%.
- Across the 12 months ending September 2026, N B Chartered Accountants’ share of searches among Ashburton accounting firms in New Zealand increased from 2.4% to 5.4%.
- Across the 12 months ending September 2026, Lynda Stevenson Chartered Accountants’ share of searches among Ashburton accounting firms in New Zealand decreased from 4.9% to 2.7%.
- Across the 12 months ending September 2026, Brophy Knight’s share of searches among Ashburton accounting firms in New Zealand peaked at 40% in February 2026 and was lowest at 24.3% in April 2026.
- Across the 12 months ending September 2026, Croys’ share of searches among Ashburton accounting firms in New Zealand peaked at 19.5% in August 2026 and was lowest at 10.8% in January 2026.
- Across the 12 months ending September 2026, Leech & Partners’ share of searches among Ashburton accounting firms in New Zealand peaked at 16.2% in April 2026 and was lowest at 9.3% in March 2026.
- Across the 12 months ending September 2026, KPMG’s share of searches among Ashburton accounting firms in New Zealand peaked at 21.6% in January 2026 and was lowest at 13.3% in February 2026.
- Across the 12 months ending September 2026, Gabites’ share of searches among Ashburton accounting firms in New Zealand peaked at 13.5% in January 2026 and was lowest at 7.3% in August 2026.
- Across the 12 months ending September 2026, N B Chartered Accountants’ share of searches among Ashburton accounting firms in New Zealand peaked at 5.9% in December 2025 and was lowest at 2.4% in October 2025.
- Across the 12 months ending September 2026, Lynda Stevenson Chartered Accountants’ share of searches among Ashburton accounting firms in New Zealand peaked at 5.6% in November 2025 and was lowest at 2.2% in February 2026.
- Across the 12 months ending September 2026, SBA’s share of searches among Ashburton accounting firms in New Zealand peaked at 5.6% in May 2026 and was lowest at 0% in June 2026.
- Across the 12 months ending September 2026, Leech & Partners rose from 4th to 3rd among Ashburton accounting firms in New Zealand.
- Across the 12 months ending September 2026, KPMG fell from 3rd to 4th among Ashburton accounting firms in New Zealand.
- Across the 12 months ending September 2026, N B Chartered Accountants rose from 7th to 6th among Ashburton accounting firms in New Zealand.
- Across the 12 months ending September 2026, Lynda Stevenson Chartered Accountants fell from 6th to 7th among Ashburton accounting firms in New Zealand.
- Across the 12 months ending September 2026, SBA held steady: its share of searches among Ashburton accounting firms in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand Ashburton accounting firms in September 2026?
7 changes
In September 2026, Leech & Partners overtook KPMG to rank 3rd among Ashburton accounting firms in New Zealand, with 16.2% of the searches.
In September 2026, Gabites gained share of searches among Ashburton accounting firms in New Zealand, from 7.3% to 8.1%.
In September 2026, Brophy Knight gained share of searches among Ashburton accounting firms in New Zealand, from 31.7% to 32.4%.
In September 2026, N B Chartered Accountants gained share of searches among Ashburton accounting firms in New Zealand, from 4.9% to 5.4%.
In September 2026, KPMG lost share of searches among Ashburton accounting firms in New Zealand, from 17.1% to 13.5%.
In September 2026, Croys lost share of searches among Ashburton accounting firms in New Zealand, from 19.5% to 18.9%.
Estimated monthly branded searches for Lynda Stevenson Chartered Accountants in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
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