Paynter's Cider vs Zeffer:Which is more popular?
In September 2026, Zeffer had more branded searches than Paynter's Cider among apple cider brands in New Zealand. Zeffer had about 530 branded searches, while Paynter's Cider had 30. Zeffer made up 18.7% of all apple cider brand searches we track, and Paynter's Cider accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about apple cider brands, Zeffer appeared in all five answers and Paynter's Cider in two. Zeffer was mentioned before Paynter's Cider in every answer.
Who do people search for more?
Zeffer, about 18 searches for every 1 for Paynter's Cider
Who does AI mention more?
Zeffer, mentioned in every answer we collected
Who does AI recommend more?
Zeffer, named ahead of Paynter's Cider in every answer
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Top apple cider brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zeffer appeared in all five answers. Paynter's Cider was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Zeffer was listed before Paynter's Cider in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Zeffer1st
Monteith's2nd
Peckham's3rd
Old Mout4th- Paynter's Cider5th
Somersby–
Strongbow–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zeffer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Monteith's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Peckham's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Old Mout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Paynter's Cider2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Somersby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about apple cider brands
5 answers
Asked ChatGPT
“Which apple cider brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best apple cider brands in New Zealand?”
Asked ChatGPT
“What's the best apple cider brand in New Zealand for everyday drinking?”
Searched Google, AI Overview
“cider brands nz”
Searched Google, AI Overview
“apple cider nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Paynter's Cider or Zeffer more popular in search?
This chart shows how often people search Google for Paynter's Cider and Zeffer by name. Each line represents a brand's share of searches for all seven apple cider brands we track, month by month, from searches in New Zealand.
Share of searches by month for Zeffer, Paynter's Cider. The figures are in the table below the chart.
View monthly share of searches table
| Month | Monteith's | Zeffer | Peckham's | Somersby | Strongbow | Old Mout | Paynter's Cider |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 16% | 6.8% | 13.4% | 1.3% | 2.3% | 2.3% |
| Nov 2025 | 55.9% | 23.3% | 6.5% | 10.9% | 0.93% | 0.93% | 1.6% |
| Dec 2025 | 55% | 19.6% | 8.1% | 13% | 1.4% | 1.4% | 1.4% |
| Jan 2026 | 57.3% | 13.9% | 15.9% | 9.1% | 1.1% | 1.5% | 1.1% |
| Feb 2026 | 60% | 14.7% | 11.5% | 10% | 0.88% | 1.5% | 1.5% |
| Mar 2026 | 55.9% | 16.5% | 13% | 11.1% | 1.4% | 1.1% | 1.1% |
| Apr 2026 | 57.7% | 13.8% | 12.8% | 11.8% | 1.3% | 1.6% | 0.98% |
| May 2026 | 66.8% | 11% | 6.8% | 10.6% | 1.6% | 2.3% | 0.97% |
| Jun 2026 | 62.6% | 15.3% | 7.7% | 9.9% | 2.3% | 1.4% | 0.9% |
| Jul 2026 | 60.4% | 14.5% | 8.9% | 11.9% | 1.7% | 1.7% | 0.85% |
| Aug 2026 | 52.6% | 23.9% | 7.8% | 10.4% | 1.9% | 2.6% | 0.75% |
| Sep 2026 | 52.1% | 18.7% | 13.7% | 11.6% | 1.8% | 1.1% | 1.1% |
How has the Paynter's Cider and Zeffer comparison changed over the last 12 months?
3 findings
- Zeffer was ahead of Paynter's Cider in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Paynter's Cider’s share of searches among apple cider brands in New Zealand moved from 2.3% to 1.1%, and its estimated monthly branded searches moved from 70 to 30.
- Across the 12 months ending September 2026, Zeffer’s share of searches among apple cider brands in New Zealand moved from 16% to 18.7%, and its estimated monthly branded searches moved from 490 to 530.
How did search popularity change for New Zealand apple cider brands in September 2026?
2 changes
In September 2026, Zeffer lost share of searches among apple cider brands in New Zealand, from 23.9% to 18.7%.
Estimated monthly branded searches for Paynter's Cider in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Paynter's Cider’s and Zeffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Paynter's Cider
1 branded search term
- paynters cider
Zeffer
2 branded search terms
- zeffer
- zeffer apple crumble
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