Brandwave

Old Mout vs Paynter's Cider:Which is more popular?

In September 2026, Old Mout and Paynter's Cider were level in searches among apple cider brands in New Zealand, with an estimated 30 branded searches each, at 1.1% of the total each. When we asked ChatGPT and Google AI Overviews about apple cider brands, Old Mout appeared in three of the five answers and Paynter's Cider in two. Old Mout was mentioned before Paynter's Cider in three out of four answers that named either.

Among apple cider brands in New Zealand in September 2026

Who do people search for more?

Old Mout and Paynter's Cider are searched for about as often as each other.

Old Mout 30 searchesPaynter's Cider 30 searches

Who does AI mention more?

Old Mout, mentioned in 3 of 5 answers, Paynter's Cider in 2

Old Mout in 3 of 5Paynter's Cider in 2 of 5

Who does AI recommend more?

Old Mout, named ahead of Paynter's Cider in 3 of 4 answers

Old Mout first in 3Paynter's Cider first in 1

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Top apple cider brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Old Mout was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Paynter's Cider was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Old Mout was listed before Paynter's Cider in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeffer1st
  2. Monteith's2nd
  3. Peckham's3rd
  4. Old Mout4th
  5. Paynter's Cider5th
  6. Somersby–
  7. Strongbow–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeffer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monteith's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peckham's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Old Mout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paynter's Cider2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Somersby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about apple cider brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Old Mout or Paynter's Cider more popular in search?

This chart shows how often people search Google for Old Mout and Paynter's Cider by name. Each line represents a brand's share of searches for all seven apple cider brands we track, month by month, from searches in New Zealand.

Old Mout and Paynter's Cider among apple cider brands in New Zealand, by month

Share of searches by month for Old Mout, Paynter's Cider. The figures are in the table below the chart.

View monthly share of searches table
MonthMonteith'sZefferPeckham'sSomersbyStrongbowOld MoutPaynter's Cider
Oct 202558%16%6.8%13.4%1.3%2.3%2.3%
Nov 202555.9%23.3%6.5%10.9%0.93%0.93%1.6%
Dec 202555%19.6%8.1%13%1.4%1.4%1.4%
Jan 202657.3%13.9%15.9%9.1%1.1%1.5%1.1%
Feb 202660%14.7%11.5%10%0.88%1.5%1.5%
Mar 202655.9%16.5%13%11.1%1.4%1.1%1.1%
Apr 202657.7%13.8%12.8%11.8%1.3%1.6%0.98%
May 202666.8%11%6.8%10.6%1.6%2.3%0.97%
Jun 202662.6%15.3%7.7%9.9%2.3%1.4%0.9%
Jul 202660.4%14.5%8.9%11.9%1.7%1.7%0.85%
Aug 202652.6%23.9%7.8%10.4%1.9%2.6%0.75%
Sep 202652.1%18.7%13.7%11.6%1.8%1.1%1.1%

How has the Old Mout and Paynter's Cider comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Old Mout took it in January 2026.
  • Across the 12 months ending September 2026, Old Mout’s share of searches among apple cider brands in New Zealand moved from 2.3% to 1.1%, and its estimated monthly branded searches moved from 70 to 30.
  • Across the 12 months ending September 2026, Paynter's Cider’s share of searches among apple cider brands in New Zealand moved from 2.3% to 1.1%, and its estimated monthly branded searches moved from 70 to 30.

How did search popularity change for New Zealand apple cider brands in September 2026?

2 changes
  1. In September 2026, Old Mout lost share of searches among apple cider brands in New Zealand, from 2.6% to 1.1%.

  2. Estimated monthly branded searches for Paynter's Cider in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Old Mout’s and Paynter's Cider’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Old Mout

2 branded search terms

  • old mout
  • oldmout

Paynter's Cider

1 branded search term

  • paynters cider

How the Brand Demand Index is measured

Other head-to-heads among apple cider brands

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