Brandwave

How popular isXero?

In September 2026, people searched for Xero by name about 169,000 times in New Zealand, about the same as the previous year. These searches made up 90.2% of all New Zealand invoicing app searches, placing Xero first out of eight apps. When we asked both ChatGPT and Google AI Overviews about invoicing apps, Xero appeared in four of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Xero is the most searched of 8 competitors and the most recommended in AI answers.

  1. XeroShare of searches 90.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. HnryShare of searches 8.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. MYOB BusinessShare of searches 0.55%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. Zoho InvoiceShare of searches 0.39%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. WaveShare of searches 0.31%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top invoicing apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xero was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Xero is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xero1st
  2. Zoho Invoice2nd
  3. Hnry3rd
  4. Wave4th
  5. MYOB Business5th
  6. Invoice Simple6th
  7. Invoice2go–
  8. FreshBooks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hnry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MYOB Business3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoho Invoice3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Invoice Simple2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wave1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Invoice2go0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FreshBooks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about invoicing apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which invoicing apps compete with Xero?

Xero against invoicing apps in New Zealand, by month

Share of searches by month for Xero, Hnry. The figures are in the table below the chart.

View monthly share of searches table
MonthXeroHnryMYOB BusinessZoho InvoiceWaveInvoice SimpleInvoice2goFreshBooks
Oct 202590.1%8.1%0.71%0.39%0.38%0.14%0.12%0.1%
Nov 202589.7%8%0.86%0.48%0.51%0.17%0.18%0.11%
Dec 202589.4%8%1.1%0.48%0.5%0.14%0.18%0.15%
Jan 202685.7%11.5%1.2%0.46%0.53%0.2%0.17%0.17%
Feb 202687.7%9.6%1.2%0.47%0.48%0.17%0.18%0.12%
Mar 202686%11.6%1.3%0.38%0.43%0.14%0.17%0.07%
Apr 202683.6%13.7%1.5%0.45%0.42%0.13%0.14%0.07%
May 202688.1%9.7%1%0.38%0.44%0.14%0.14%0.06%
Jun 202688%9.7%1.3%0.38%0.39%0.11%0.14%0.06%
Jul 202688.1%9.7%1%0.47%0.35%0.14%0.18%0.09%
Aug 202690.2%8.1%0.71%0.39%0.29%0.11%0.18%0.05%
Sep 202690.2%8.1%0.55%0.39%0.31%0.26%0.14%0.06%

  1. 1.Xero

    90.2%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Hnry

    8.1%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.MYOB Business

    0.55%

    Held 3rd. 1K estimated branded searches, -23.1% vs prior month. Share -0.2 points.

  4. 4.Zoho Invoice

    0.39%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Wave

    0.31%

    Held 5th. 570 estimated branded searches, +7.5% vs prior month. Share 0 points.

  6. 6.Invoice Simple

    0.26%

    Moved from 7th to 6th. 480 estimated branded searches, +128.6% vs prior month. Share +0.1 points.

  7. 7.Invoice2go

    0.14%

    Moved from 6th to 7th. 260 estimated branded searches, -21.2% vs prior month. Share 0 points.

  8. 8.FreshBooks

    0.06%

    Held 8th. 110 estimated branded searches, +10% vs prior month. Share 0 points.

Compare popularity between Xero and its closest rivals

Every comparison with Xero

11 comparisons

How has branded search demand for Xero changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Xero in New Zealand held steady, from 168K to 169K.
  • Across the 12 months ending September 2026, Xero’s share of searches among invoicing apps in New Zealand peaked at 90.2% in September 2026 and was lowest at 83.6% in April 2026.

How did search popularity change for New Zealand invoicing apps in September 2026?

6 changes

  1. Xero’s share of searches among invoicing apps in New Zealand has gained ground for 3 months in a row, from 88% to 90.2% in September 2026.

  2. MYOB Business’ share of searches among invoicing apps in New Zealand has lost ground for 3 months in a row, from 1.3% to 0.55% in September 2026.

  3. In September 2026, Invoice Simple rose from 7th to 6th among invoicing apps in New Zealand.

  4. In September 2026, Invoice2go fell from 6th to 7th among invoicing apps in New Zealand.

  5. Estimated monthly branded searches for FreshBooks in New Zealand fell 42.1% over 12 measured months, from 190 to 110 in September 2026.

  6. Estimated monthly branded searches for Wave in New Zealand fell 18.6% over 12 measured months, from 700 to 570 in September 2026.

How are Xero’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Xero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • xero
  • xero accounting
  • xero accounting software
  • xero invoicing
  • xero payroll
  • xero tax
  • xero tax software

Do you work for Xero? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Xero compete?

Xero is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small business accounting software1st of 683.6%Show ranking
Invoicing apps1st of 890.2%Shown above
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