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Small business accounting software in New Zealand:Which brands are most popular in search?

In August 2026, Xero was the most searched among small business accounting software in New Zealand, with an estimated 167K branded searches and 82.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Xero82.6%
  2. MYOB9.2%
  3. Hnry7.5%
  4. Reckon0.57%
  5. Solo0.11%

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Share of SearchLeaderboard

Cloud accounting and tax tools marketed to New Zealand small businesses, sole traders, and their advisors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among small business accounting software in New Zealand, by month

Share of Search by month for Xero, MYOB, Hnry. The figures are in the table below the chart.

View monthly share of search table
MonthXeroMYOBHnryReckonSolo
Oct 202582.4%9.3%7.4%0.71%0.14%
Nov 202580.9%11%7.3%0.65%0.13%
Dec 202580.9%11%7.3%0.69%0.14%
Jan 202677.9%10.7%10.5%0.76%0.17%
Feb 202681.2%9.1%8.9%0.66%0.16%
Mar 202679.4%9.1%10.7%0.67%0.16%
Apr 202677.7%8.7%12.8%0.63%0.2%
May 202681.2%9.1%9%0.7%0.13%
Jun 202681.1%9%9%0.7%0.13%
Jul 202681.1%9%9%0.7%0.14%
Aug 202682.6%9.2%7.5%0.57%0.11%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Xero

    82.6%

    held 1st · 167K estimated branded searches · +21.8% vs prior month · +1.5 points

  2. 2.MYOB

    9.2%

    held 2nd · 18.6K estimated branded searches · +21.5% vs prior month · +0.1 points

  3. 3.Hnry

    7.5%

    held 3rd · 15.2K estimated branded searches · -0.52% vs prior month · -1.5 points

  4. 4.Reckon

    0.57%

    held 4th · 1.1K estimated branded searches · -3.4% vs prior month · -0.1 points

  5. 5.Solo

    0.11%

    held 5th · 220 estimated branded searches · -4.3% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among small business accounting software in New Zealand?

In August 2026, Xero was the most searched among small business accounting software in New Zealand, with an estimated 167K branded searches and 82.6% estimated Share of Search within this set. MYOB is in 2nd place, 73.5 percentage points behind at 9.2% Share of Search.

New Zealand small business accounting software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Xero82.4% → 82.6%82.6%Aug 202677.7%Apr 20261st
MYOB9.3% → 9.2%11%Dec 20258.7%Apr 20262nd
Hnry7.4% → 7.5%12.8%Apr 20267.3%Dec 20253rd
Reckon0.71% → 0.57%0.76%Jan 20260.57%Aug 20264th
Solo0.14% → 0.11%0.2%Apr 20260.11%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Xero’s estimated Share of Search among small business accounting software in New Zealand peaked at 82.6% in August 2026 and was lowest at 77.7% in April 2026.
  • Across the 11 months ending August 2026, MYOB’s estimated Share of Search among small business accounting software in New Zealand peaked at 11% in December 2025 and was lowest at 8.7% in April 2026.
  • Across the 11 months ending August 2026, Hnry’s estimated Share of Search among small business accounting software in New Zealand peaked at 12.8% in April 2026 and was lowest at 7.3% in December 2025.
  • Across the 11 months ending August 2026, Xero, MYOB, Hnry, Reckon and Solo held steady: their estimated Share of Search among small business accounting software in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand small business accounting software in August 2026?

  1. In August 2026, Xero gained estimated Share of Search among small business accounting software in New Zealand, from 81.1% to 82.6%.

  2. In August 2026, Hnry lost estimated Share of Search among small business accounting software in New Zealand, from 9% to 7.5%.

  3. Estimated monthly branded searches for Solo in New Zealand fell 21.4% over 11 measured months, from 280 to 220 in August 2026.

  4. Estimated monthly branded searches for Reckon in New Zealand fell 20.1% over 11 measured months, from 1.4K to 1.1K in August 2026.

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