Brandwave

How popular isMYOB?

In September 2026, people searched for MYOB by name about 16,300 times in New Zealand, a 14.2% decrease from the previous year. These searches made up 8% of all New Zealand small business accounting software searches, placing MYOB second out of six brands. When we asked both ChatGPT and Google AI Overviews about small business accounting software, MYOB appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

MYOB is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. XeroShare of searches 83.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MYOBShare of searches 8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. HnryShare of searches 7.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. ReckonShare of searches 0.69%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. SoloShare of searches 0.07%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top small business accounting software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MYOB appeared in all five answers. MYOB is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xero1st
  2. MYOB2nd
  3. Hnry3rd
  4. Reckon4th
  5. Cashbook Complete5th
  6. Solo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MYOB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hnry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reckon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cashbook Complete2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Solo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about small business accounting software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which small business accounting software compete with MYOB?

MYOB against small business accounting software in New Zealand, by month

Share of searches by month for Xero, MYOB, Hnry. The figures are in the table below the chart.

View monthly share of searches table
MonthXeroMYOBHnryReckonSoloCashbook Complete
Oct 202582.3%9.3%7.4%0.71%0.13%0.08%
Nov 202580.9%11%7.3%0.64%0.13%0.08%
Dec 202580.8%11%7.3%0.69%0.13%0.08%
Jan 202677.9%10.7%10.5%0.76%0.16%0.1%
Feb 202681.1%9.1%8.9%0.66%0.15%0.08%
Mar 202679.3%9.1%10.7%0.67%0.15%0.08%
Apr 202677.6%8.7%12.8%0.63%0.19%0.08%
May 202681.1%9%9%0.7%0.13%0.08%
Jun 202681%9%9%0.7%0.13%0.08%
Jul 202681%9%9%0.7%0.13%0.08%
Aug 202682.5%9.2%7.5%0.57%0.1%0.13%
Sep 202683.6%8%7.5%0.69%0.07%0.07%

  1. 1.Xero

    83.6%

    Held 1st. 169K estimated branded searches, +1.3% vs prior month. Share +1.1 points.

  2. 2.MYOB

    8%

    Held 2nd. 16.3K estimated branded searches, -12.5% vs prior month. Share -1.1 points.

  3. 3.Hnry

    7.5%

    Held 3rd. 15.3K estimated branded searches, +0.39% vs prior month. Share 0 points.

  4. 4.Reckon

    0.69%

    Held 4th. 1.4K estimated branded searches, +20.7% vs prior month. Share +0.1 points.

  5. 5.Solo

    0.07%

    Moved from 6th to 5th. 150 estimated branded searches, -28.6% vs prior month. Share 0 points.

  6. 6.Cashbook Complete

    0.07%

    Moved from 5th to 6th. 140 estimated branded searches, -46.2% vs prior month. Share -0.1 points.

Compare popularity between MYOB and its closest rivals

Every comparison with MYOB

5 comparisons

How has branded search demand for MYOB changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MYOB in New Zealand fell from 18.9K to 16.3K.
  • Across the 12 months ending September 2026, MYOB’s share of searches among small business accounting software in New Zealand decreased from 9.3% to 8%.
  • Across the 12 months ending September 2026, MYOB’s share of searches among small business accounting software in New Zealand peaked at 11% in December 2025 and was lowest at 8% in September 2026.

How did search popularity change for New Zealand small business accounting software in September 2026?

4 changes

  1. In September 2026, Xero gained share of searches among small business accounting software in New Zealand, from 82.5% to 83.6%.

  2. In September 2026, MYOB lost share of searches among small business accounting software in New Zealand, from 9.2% to 8%.

  3. In September 2026, Solo rose from 6th to 5th among small business accounting software in New Zealand.

  4. In September 2026, Cashbook Complete fell from 5th to 6th among small business accounting software in New Zealand.

How are MYOB’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using MYOB’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • myob
  • myob accounting
  • myob accounting software
  • myob invoicing
  • myob payroll
  • myob tax

Do you work for MYOB? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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