MYOB vs Solo:Which is more popular by branded search in New Zealand?
In August 2026, MYOB had more branded searches than Solo among small business accounting software in New Zealand. MYOB was estimated to have 18.6K branded searches compared to Solo’s 220, and held a 9.2% Share of Search versus Solo’s 0.11%.
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Which is more popular in search, MYOB or Solo?
Cloud accounting and tax tools marketed to New Zealand small businesses, sole traders, and their advisors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MYOB, Solo. The figures are in the table below the chart.
View monthly share of search table
| Month | Xero | MYOB | Hnry | Reckon | Solo |
|---|---|---|---|---|---|
| Oct 2025 | 82.4% | 9.3% | 7.4% | 0.71% | 0.14% |
| Nov 2025 | 80.9% | 11% | 7.3% | 0.65% | 0.13% |
| Dec 2025 | 80.9% | 11% | 7.3% | 0.69% | 0.14% |
| Jan 2026 | 77.9% | 10.7% | 10.5% | 0.76% | 0.17% |
| Feb 2026 | 81.2% | 9.1% | 8.9% | 0.66% | 0.16% |
| Mar 2026 | 79.4% | 9.1% | 10.7% | 0.67% | 0.16% |
| Apr 2026 | 77.7% | 8.7% | 12.8% | 0.63% | 0.2% |
| May 2026 | 81.2% | 9.1% | 9% | 0.7% | 0.13% |
| Jun 2026 | 81.1% | 9% | 9% | 0.7% | 0.13% |
| Jul 2026 | 81.1% | 9% | 9% | 0.7% | 0.14% |
| Aug 2026 | 82.6% | 9.2% | 7.5% | 0.57% | 0.11% |
| Sep 2026 | — | — | — | — | — |
How has the MYOB and Solo comparison changed over the last 12 months?
3 findings
- MYOB was ahead of Solo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MYOB’s estimated Share of Search among small business accounting software in New Zealand moved from 9.3% to 9.2%, and its estimated monthly branded searches moved from 18.9K to 18.6K.
- Across the 11 months ending August 2026, Solo’s estimated Share of Search among small business accounting software in New Zealand moved from 0.14% to 0.11%, and its estimated monthly branded searches moved from 280 to 220.
How did search popularity change for New Zealand small business accounting software in August 2026?
1 change
Estimated monthly branded searches for Solo in New Zealand fell 21.4% over 11 measured months, from 280 to 220 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MYOB’s and Solo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.