Brandwave

How popular isHnry?

In September 2026, people searched for Hnry by name about 15,300 times in New Zealand, about the same as the previous year. These searches made up 7.5% of all New Zealand small business accounting software searches, placing Hnry third out of six brands. When we asked both ChatGPT and Google AI Overviews about small business accounting software, Hnry appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Hnry is the third most searched of 6 competitors and the third most recommended in AI answers.

  1. XeroShare of searches 83.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MYOBShare of searches 8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. HnryShare of searches 7.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. ReckonShare of searches 0.69%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. SoloShare of searches 0.07%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top small business accounting software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hnry appeared in all five answers. Hnry is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xero1st
  2. MYOB2nd
  3. Hnry3rd
  4. Reckon4th
  5. Cashbook Complete5th
  6. Solo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MYOB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hnry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reckon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cashbook Complete2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Solo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about small business accounting software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which small business accounting software compete with Hnry?

Hnry against small business accounting software in New Zealand, by month

Share of searches by month for Xero, MYOB, Hnry. The figures are in the table below the chart.

View monthly share of searches table
MonthXeroMYOBHnryReckonSoloCashbook Complete
Oct 202582.3%9.3%7.4%0.71%0.13%0.08%
Nov 202580.9%11%7.3%0.64%0.13%0.08%
Dec 202580.8%11%7.3%0.69%0.13%0.08%
Jan 202677.9%10.7%10.5%0.76%0.16%0.1%
Feb 202681.1%9.1%8.9%0.66%0.15%0.08%
Mar 202679.3%9.1%10.7%0.67%0.15%0.08%
Apr 202677.6%8.7%12.8%0.63%0.19%0.08%
May 202681.1%9%9%0.7%0.13%0.08%
Jun 202681%9%9%0.7%0.13%0.08%
Jul 202681%9%9%0.7%0.13%0.08%
Aug 202682.5%9.2%7.5%0.57%0.1%0.13%
Sep 202683.6%8%7.5%0.69%0.07%0.07%

  1. 1.Xero

    83.6%

    Held 1st. 169K estimated branded searches, +1.3% vs prior month. Share +1.1 points.

  2. 2.MYOB

    8%

    Held 2nd. 16.3K estimated branded searches, -12.5% vs prior month. Share -1.1 points.

  3. 3.Hnry

    7.5%

    Held 3rd. 15.3K estimated branded searches, +0.39% vs prior month. Share 0 points.

  4. 4.Reckon

    0.69%

    Held 4th. 1.4K estimated branded searches, +20.7% vs prior month. Share +0.1 points.

  5. 5.Solo

    0.07%

    Moved from 6th to 5th. 150 estimated branded searches, -28.6% vs prior month. Share 0 points.

  6. 6.Cashbook Complete

    0.07%

    Moved from 5th to 6th. 140 estimated branded searches, -46.2% vs prior month. Share -0.1 points.

Compare popularity between Hnry and its closest rivals

Every comparison with Hnry

11 comparisons

How has branded search demand for Hnry changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hnry in New Zealand held steady, from 15.2K to 15.3K.
  • Across the 12 months ending September 2026, Hnry’s share of searches among small business accounting software in New Zealand peaked at 12.8% in April 2026 and was lowest at 7.3% in December 2025.

How did search popularity change for New Zealand small business accounting software in September 2026?

4 changes

  1. In September 2026, Xero gained share of searches among small business accounting software in New Zealand, from 82.5% to 83.6%.

  2. In September 2026, MYOB lost share of searches among small business accounting software in New Zealand, from 9.2% to 8%.

  3. In September 2026, Solo rose from 6th to 5th among small business accounting software in New Zealand.

  4. In September 2026, Cashbook Complete fell from 5th to 6th among small business accounting software in New Zealand.

How are Hnry’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hnry’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hnry
  • hnry accounting
  • hnry invoicing
  • hnry tax

Do you work for Hnry? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hnry compete?

Hnry is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small business accounting software3rd of 67.5%Shown above
Invoicing apps2nd of 88.1%Show ranking
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Is Hnry your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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