Hnry vs Reckon:Which is more popular by branded search in New Zealand?
In August 2026, Hnry had more branded searches than Reckon among small business accounting software in New Zealand. Hnry was estimated to have 15.2K branded searches compared to Reckon’s 1.1K, and held a 7.5% Share of Search versus Reckon’s 0.57%.
Follow Hnry vs Reckon and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hnry or Reckon?
Cloud accounting and tax tools marketed to New Zealand small businesses, sole traders, and their advisors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hnry, Reckon. The figures are in the table below the chart.
View monthly share of search table
| Month | Xero | MYOB | Hnry | Reckon | Solo |
|---|---|---|---|---|---|
| Oct 2025 | 82.4% | 9.3% | 7.4% | 0.71% | 0.14% |
| Nov 2025 | 80.9% | 11% | 7.3% | 0.65% | 0.13% |
| Dec 2025 | 80.9% | 11% | 7.3% | 0.69% | 0.14% |
| Jan 2026 | 77.9% | 10.7% | 10.5% | 0.76% | 0.17% |
| Feb 2026 | 81.2% | 9.1% | 8.9% | 0.66% | 0.16% |
| Mar 2026 | 79.4% | 9.1% | 10.7% | 0.67% | 0.16% |
| Apr 2026 | 77.7% | 8.7% | 12.8% | 0.63% | 0.2% |
| May 2026 | 81.2% | 9.1% | 9% | 0.7% | 0.13% |
| Jun 2026 | 81.1% | 9% | 9% | 0.7% | 0.13% |
| Jul 2026 | 81.1% | 9% | 9% | 0.7% | 0.14% |
| Aug 2026 | 82.6% | 9.2% | 7.5% | 0.57% | 0.11% |
| Sep 2026 | — | — | — | — | — |
How has the Hnry and Reckon comparison changed over the last 12 months?
3 findings
- Hnry was ahead of Reckon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hnry’s estimated Share of Search among small business accounting software in New Zealand moved from 7.4% to 7.5%, and its estimated monthly branded searches held steady at 15.2K.
- Across the 11 months ending August 2026, Reckon’s estimated Share of Search among small business accounting software in New Zealand moved from 0.71% to 0.57%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
How did search popularity change for New Zealand small business accounting software in August 2026?
2 changes
In August 2026, Hnry lost estimated Share of Search among small business accounting software in New Zealand, from 9% to 7.5%.
Estimated monthly branded searches for Reckon in New Zealand fell 20.1% over 11 measured months, from 1.4K to 1.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hnry’s and Reckon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.