Brandwave

How popular isReckon in search?

In August 2026, there were an estimated 1.1K branded searches for Reckon in New Zealand which is down 20.1% over the last 11 months. Reckon holds 0.57% estimated Share of Search among New Zealand small business accounting software and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Xero82.6%
  2. MYOB9.2%
  3. Hnry7.5%
  4. Reckon0.57%
  5. Solo0.11%
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Which small business accounting software compete with Reckon?

Reckon against small business accounting software in New Zealand, by month

Share of Search by month for Xero, MYOB, Hnry, Reckon. The figures are in the table below the chart.

View monthly share of search table
MonthXeroMYOBHnryReckonSolo
Oct 202582.4%9.3%7.4%0.71%0.14%
Nov 202580.9%11%7.3%0.65%0.13%
Dec 202580.9%11%7.3%0.69%0.14%
Jan 202677.9%10.7%10.5%0.76%0.17%
Feb 202681.2%9.1%8.9%0.66%0.16%
Mar 202679.4%9.1%10.7%0.67%0.16%
Apr 202677.7%8.7%12.8%0.63%0.2%
May 202681.2%9.1%9%0.7%0.13%
Jun 202681.1%9%9%0.7%0.13%
Jul 202681.1%9%9%0.7%0.14%
Aug 202682.6%9.2%7.5%0.57%0.11%
Sep 2026—————

  1. 1.Xero

    82.6%

    held 1st · 167K estimated branded searches · +21.8% vs prior month · +1.5 points

  2. 2.MYOB

    9.2%

    held 2nd · 18.6K estimated branded searches · +21.5% vs prior month · +0.1 points

  3. 3.Hnry

    7.5%

    held 3rd · 15.2K estimated branded searches · -0.52% vs prior month · -1.5 points

  4. 4.Reckon

    0.57%

    held 4th · 1.1K estimated branded searches · -3.4% vs prior month · -0.1 points

  5. 5.Solo

    0.11%

    held 5th · 220 estimated branded searches · -4.3% vs prior month · 0 points

Compare search popularity between Reckon and its closest rivals

How has branded search demand for Reckon changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Reckon in New Zealand fell from 1.4K to 1.1K.
  • Across the 11 months ending August 2026, Reckon’s estimated Share of Search among small business accounting software in New Zealand held steady, from 0.71% to 0.57%.

How did search popularity change for New Zealand small business accounting software in August 2026?

  1. In August 2026, Xero gained estimated Share of Search among small business accounting software in New Zealand, from 81.1% to 82.6%.

  2. In August 2026, Hnry lost estimated Share of Search among small business accounting software in New Zealand, from 9% to 7.5%.

  3. Estimated monthly branded searches for Solo in New Zealand fell 21.4% over 11 measured months, from 280 to 220 in August 2026.

  4. Estimated monthly branded searches for Reckon in New Zealand fell 20.1% over 11 measured months, from 1.4K to 1.1K in August 2026.

How is Reckon measured?

Brandwave collects information about searches that people make online using Reckon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • reckon
  • reckon accounting
  • reckon accounting software
  • reckon invoicing
  • reckon payroll
  • reckon tax

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How the Brand Demand Index is measured

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