Reckon vs Xero:Which is more popular by branded search in New Zealand?
In August 2026, Xero had more branded searches than Reckon among small business accounting software in New Zealand. Xero was estimated to have 167K branded searches compared to Reckon’s 1.1K, and held an 82.6% Share of Search versus Reckon’s 0.57%.
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Which is more popular in search, Reckon or Xero?
Cloud accounting and tax tools marketed to New Zealand small businesses, sole traders, and their advisors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xero, Reckon. The figures are in the table below the chart.
View monthly share of search table
| Month | Xero | MYOB | Hnry | Reckon | Solo |
|---|---|---|---|---|---|
| Oct 2025 | 82.4% | 9.3% | 7.4% | 0.71% | 0.14% |
| Nov 2025 | 80.9% | 11% | 7.3% | 0.65% | 0.13% |
| Dec 2025 | 80.9% | 11% | 7.3% | 0.69% | 0.14% |
| Jan 2026 | 77.9% | 10.7% | 10.5% | 0.76% | 0.17% |
| Feb 2026 | 81.2% | 9.1% | 8.9% | 0.66% | 0.16% |
| Mar 2026 | 79.4% | 9.1% | 10.7% | 0.67% | 0.16% |
| Apr 2026 | 77.7% | 8.7% | 12.8% | 0.63% | 0.2% |
| May 2026 | 81.2% | 9.1% | 9% | 0.7% | 0.13% |
| Jun 2026 | 81.1% | 9% | 9% | 0.7% | 0.13% |
| Jul 2026 | 81.1% | 9% | 9% | 0.7% | 0.14% |
| Aug 2026 | 82.6% | 9.2% | 7.5% | 0.57% | 0.11% |
| Sep 2026 | — | — | — | — | — |
How has the Reckon and Xero comparison changed over the last 12 months?
3 findings
- Xero was ahead of Reckon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Reckon’s estimated Share of Search among small business accounting software in New Zealand moved from 0.71% to 0.57%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
- Across the 11 months ending August 2026, Xero’s estimated Share of Search among small business accounting software in New Zealand moved from 82.4% to 82.6%, and its estimated monthly branded searches moved from 168K to 167K.
How did search popularity change for New Zealand small business accounting software in August 2026?
2 changes
In August 2026, Xero gained estimated Share of Search among small business accounting software in New Zealand, from 81.1% to 82.6%.
Estimated monthly branded searches for Reckon in New Zealand fell 20.1% over 11 measured months, from 1.4K to 1.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Reckon’s and Xero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.