How popular isHnry in search?
In August 2026, there were an estimated 15.2K branded searches for Hnry in New Zealand which held steady over the last 11 months. Hnry holds 7.5% estimated Share of Search among New Zealand small business accounting software and is ranked 3rd of 5 competitors for search popularity.
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Which small business accounting software compete with Hnry?
Share of Search by month for Xero, MYOB, Hnry. The figures are in the table below the chart.
View monthly share of search table
| Month | Xero | MYOB | Hnry | Reckon | Solo |
|---|---|---|---|---|---|
| Oct 2025 | 82.4% | 9.3% | 7.4% | 0.71% | 0.14% |
| Nov 2025 | 80.9% | 11% | 7.3% | 0.65% | 0.13% |
| Dec 2025 | 80.9% | 11% | 7.3% | 0.69% | 0.14% |
| Jan 2026 | 77.9% | 10.7% | 10.5% | 0.76% | 0.17% |
| Feb 2026 | 81.2% | 9.1% | 8.9% | 0.66% | 0.16% |
| Mar 2026 | 79.4% | 9.1% | 10.7% | 0.67% | 0.16% |
| Apr 2026 | 77.7% | 8.7% | 12.8% | 0.63% | 0.2% |
| May 2026 | 81.2% | 9.1% | 9% | 0.7% | 0.13% |
| Jun 2026 | 81.1% | 9% | 9% | 0.7% | 0.13% |
| Jul 2026 | 81.1% | 9% | 9% | 0.7% | 0.14% |
| Aug 2026 | 82.6% | 9.2% | 7.5% | 0.57% | 0.11% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.6% | 167K | +21.8% | +1.5 points | |
| 2, held 2nd | 9.2% | 18.6K | +21.5% | +0.1 points | |
| 3, held 3rd | 7.5% | 15.2K | -0.52% | -1.5 points | |
| 4, held 4th | 0.57% | 1.1K | -3.4% | -0.1 points | |
| 5, held 5th | 0.11% | 220 | -4.3% | 0 points |
1.
Xero82.6%
held 1st · 167K estimated branded searches · +21.8% vs prior month · +1.5 points
2.
MYOB
9.2%
held 2nd · 18.6K estimated branded searches · +21.5% vs prior month · +0.1 points
3.
Hnry7.5%
held 3rd · 15.2K estimated branded searches · -0.52% vs prior month · -1.5 points
4.
Reckon0.57%
held 4th · 1.1K estimated branded searches · -3.4% vs prior month · -0.1 points
5.
Solo0.11%
held 5th · 220 estimated branded searches · -4.3% vs prior month · 0 points
Compare search popularity between Hnry and its closest rivals
How has branded search demand for Hnry changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hnry in New Zealand held steady at 15.2K.
- Across the 11 months ending August 2026, Hnry’s estimated Share of Search among small business accounting software in New Zealand peaked at 12.8% in April 2026 and was lowest at 7.3% in December 2025.
How did search popularity change for New Zealand small business accounting software in August 2026?
4 changes
In August 2026, Xero gained estimated Share of Search among small business accounting software in New Zealand, from 81.1% to 82.6%.
In August 2026, Hnry lost estimated Share of Search among small business accounting software in New Zealand, from 9% to 7.5%.
Estimated monthly branded searches for Solo in New Zealand fell 21.4% over 11 measured months, from 280 to 220 in August 2026.
Estimated monthly branded searches for Reckon in New Zealand fell 20.1% over 11 measured months, from 1.4K to 1.1K in August 2026.
How is Hnry measured?
Brandwave collects information about searches that people make online using Hnry’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- hnry
- hnry accounting
- hnry invoicing
- hnry tax
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Is Hnry your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.