Brandwave

Invoicing apps in New Zealand:Which brands are most popular in search?

In August 2026, Zoho Invoice was the most searched among invoicing apps in New Zealand, with an estimated 750 branded searches and 38.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Zoho Invoice38.7%
  2. Wave27.3%
  3. Invoice2go17%
  4. Invoice Simple11.3%
  5. FreshBooks5.7%

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Share of SearchLeaderboard

Compare the invoicing apps New Zealand sole traders and small businesses bill with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among invoicing apps in New Zealand, by month

Share of Search by month for Zoho Invoice, Wave, Invoice2go, Invoice Simple, FreshBooks. The figures are in the table below the chart.

View monthly share of search table
MonthZoho InvoiceWaveInvoice2goInvoice SimpleFreshBooks
Oct 202535%32.7%10.3%12.6%9.3%
Nov 202533.8%34.2%12%12.4%7.6%
Dec 202533.7%34.2%12%9.2%10.9%
Jan 202630.7%33.7%10.9%13.4%11.4%
Feb 202633.6%32.3%12.1%12.6%9.4%
Mar 202632.9%35.4%13.6%11.5%6.6%
Apr 202638.6%33.7%10.9%10.9%5.9%
May 202635.6%34.7%11.3%12.6%5.9%
Jun 202636.1%35.1%13%10.6%5.3%
Jul 202639.1%27.6%14.1%11.5%7.8%
Aug 202638.7%27.3%17%11.3%5.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Zoho Invoice

    38.7%

    held 1st · 750 estimated branded searches · 0% vs prior month · -0.4 points

  2. 2.Wave

    27.3%

    held 2nd · 530 estimated branded searches · 0% vs prior month · -0.3 points

  3. 3.Invoice2go

    17%

    held 3rd · 330 estimated branded searches · +22.2% vs prior month · +2.9 points

  4. 4.Invoice Simple

    11.3%

    held 4th · 220 estimated branded searches · 0% vs prior month · -0.1 points

  5. 5.FreshBooks

    5.7%

    held 5th · 110 estimated branded searches · -26.7% vs prior month · -2.1 points

Compare search popularity between leading brands

Which brand is most popular in search among invoicing apps in New Zealand?

In August 2026, Zoho Invoice was the most searched among invoicing apps in New Zealand, with an estimated 750 branded searches and 38.7% estimated Share of Search within this set. Wave is in 2nd place, 11.3 percentage points behind at 27.3% Share of Search.

New Zealand invoicing apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Zoho Invoice35% → 38.7%39.1%Jul 202630.7%Jan 20261st
Wave32.7% → 27.3%35.4%Mar 202627.3%Aug 20262nd
Invoice2go10.3% → 17%17%Aug 202610.3%Oct 20254th → 3rd
Invoice Simple12.6% → 11.3%13.4%Jan 20269.2%Dec 20253rd → 4th
FreshBooks9.3% → 5.7%11.4%Jan 20265.3%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Zoho Invoice’s estimated Share of Search among invoicing apps in New Zealand increased from 35% to 38.7%.
  • Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoicing apps in New Zealand decreased from 32.7% to 27.3%.
  • Across the 11 months ending August 2026, Invoice2go’s estimated Share of Search among invoicing apps in New Zealand increased from 10.3% to 17%.
  • Across the 11 months ending August 2026, Invoice Simple’s estimated Share of Search among invoicing apps in New Zealand decreased from 12.6% to 11.3%.
  • Across the 11 months ending August 2026, FreshBooks’ estimated Share of Search among invoicing apps in New Zealand decreased from 9.3% to 5.7%.
  • Across the 11 months ending August 2026, Zoho Invoice’s estimated Share of Search among invoicing apps in New Zealand peaked at 39.1% in July 2026 and was lowest at 30.7% in January 2026.
  • Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoicing apps in New Zealand peaked at 35.4% in March 2026 and was lowest at 27.3% in August 2026.
  • Across the 11 months ending August 2026, Invoice Simple’s estimated Share of Search among invoicing apps in New Zealand peaked at 13.4% in January 2026 and was lowest at 9.2% in December 2025.
  • Across the 11 months ending August 2026, FreshBooks’ estimated Share of Search among invoicing apps in New Zealand peaked at 11.4% in January 2026 and was lowest at 5.3% in June 2026.
  • Across the 11 months ending August 2026, Invoice2go rose from 4th to 3rd among invoicing apps in New Zealand.
  • Across the 11 months ending August 2026, Invoice Simple fell from 3rd to 4th among invoicing apps in New Zealand.

How did search popularity change for New Zealand invoicing apps in August 2026?

  1. In August 2026, Invoice2go gained estimated Share of Search among invoicing apps in New Zealand, from 14.1% to 17%.

  2. In August 2026, FreshBooks lost estimated Share of Search among invoicing apps in New Zealand, from 7.8% to 5.7%.

  3. Estimated monthly branded searches for Wave in New Zealand fell 24.3% over 11 measured months, from 700 to 530 in August 2026.

  4. Estimated monthly branded searches for Invoice Simple in New Zealand fell 18.5% over 11 measured months, from 270 to 220 in August 2026.

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