Brandwave

How popular isWave?

In September 2026, people searched for Wave by name about 570 times in New Zealand, an 18.6% decrease from the previous year. These searches made up 0.31% of all New Zealand invoicing app searches, placing Wave fifth out of eight apps. When we asked both ChatGPT and Google AI Overviews about invoicing apps, Wave appeared in one of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Wave is the fifth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. XeroShare of searches 90.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. HnryShare of searches 8.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. MYOB BusinessShare of searches 0.55%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. Zoho InvoiceShare of searches 0.39%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. WaveShare of searches 0.31%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top invoicing apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wave was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Wave is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xero1st
  2. Zoho Invoice2nd
  3. Hnry3rd
  4. Wave4th
  5. MYOB Business5th
  6. Invoice Simple6th
  7. Invoice2go–
  8. FreshBooks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hnry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MYOB Business3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoho Invoice3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Invoice Simple2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wave1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Invoice2go0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FreshBooks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about invoicing apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which invoicing apps compete with Wave?

Wave against invoicing apps in New Zealand, by month

Share of searches by month for Xero, Hnry, Wave. The figures are in the table below the chart.

View monthly share of searches table
MonthXeroHnryMYOB BusinessZoho InvoiceWaveInvoice SimpleInvoice2goFreshBooks
Oct 202590.1%8.1%0.71%0.39%0.38%0.14%0.12%0.1%
Nov 202589.7%8%0.86%0.48%0.51%0.17%0.18%0.11%
Dec 202589.4%8%1.1%0.48%0.5%0.14%0.18%0.15%
Jan 202685.7%11.5%1.2%0.46%0.53%0.2%0.17%0.17%
Feb 202687.7%9.6%1.2%0.47%0.48%0.17%0.18%0.12%
Mar 202686%11.6%1.3%0.38%0.43%0.14%0.17%0.07%
Apr 202683.6%13.7%1.5%0.45%0.42%0.13%0.14%0.07%
May 202688.1%9.7%1%0.38%0.44%0.14%0.14%0.06%
Jun 202688%9.7%1.3%0.38%0.39%0.11%0.14%0.06%
Jul 202688.1%9.7%1%0.47%0.35%0.14%0.18%0.09%
Aug 202690.2%8.1%0.71%0.39%0.29%0.11%0.18%0.05%
Sep 202690.2%8.1%0.55%0.39%0.31%0.26%0.14%0.06%

  1. 1.Xero

    90.2%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Hnry

    8.1%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.MYOB Business

    0.55%

    Held 3rd. 1K estimated branded searches, -23.1% vs prior month. Share -0.2 points.

  4. 4.Zoho Invoice

    0.39%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Wave

    0.31%

    Held 5th. 570 estimated branded searches, +7.5% vs prior month. Share 0 points.

  6. 6.Invoice Simple

    0.26%

    Moved from 7th to 6th. 480 estimated branded searches, +128.6% vs prior month. Share +0.1 points.

  7. 7.Invoice2go

    0.14%

    Moved from 6th to 7th. 260 estimated branded searches, -21.2% vs prior month. Share 0 points.

  8. 8.FreshBooks

    0.06%

    Held 8th. 110 estimated branded searches, +10% vs prior month. Share 0 points.

Compare popularity between Wave and its closest rivals

Every comparison with Wave

7 comparisons

How has branded search demand for Wave changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wave in New Zealand fell from 700 to 570.
  • Across the 12 months ending September 2026, Wave’s share of searches among invoicing apps in New Zealand held steady, from 0.38% to 0.31%.

How did search popularity change for New Zealand invoicing apps in September 2026?

6 changes

  1. Xero’s share of searches among invoicing apps in New Zealand has gained ground for 3 months in a row, from 88% to 90.2% in September 2026.

  2. MYOB Business’ share of searches among invoicing apps in New Zealand has lost ground for 3 months in a row, from 1.3% to 0.55% in September 2026.

  3. In September 2026, Invoice Simple rose from 7th to 6th among invoicing apps in New Zealand.

  4. In September 2026, Invoice2go fell from 6th to 7th among invoicing apps in New Zealand.

  5. Estimated monthly branded searches for FreshBooks in New Zealand fell 42.1% over 12 measured months, from 190 to 110 in September 2026.

  6. Estimated monthly branded searches for Wave in New Zealand fell 18.6% over 12 measured months, from 700 to 570 in September 2026.

How are Wave’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Wave’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wave accounting
  • wave accounting program
  • wave invoice
  • wave invoice app
  • waveapps
  • waveapps app

Do you work for Wave? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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