Brandwave

MYOB Business vs Wave:Which is more popular?

In September 2026, MYOB Business had more branded searches than Wave among invoicing apps in New Zealand. MYOB Business had about 1,000 branded searches, while Wave had 570. MYOB Business made up 0.55% of all invoicing app searches we track, and Wave accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about invoicing apps, MYOB Business appeared in three of the five answers and Wave in one. MYOB Business was mentioned before Wave in three out of four answers that named either.

Among invoicing apps in New Zealand in September 2026

Who do people search for more?

MYOB Business, about 75% more searches than Wave

MYOB Business 1K searchesWave 570 searches

Who does AI mention more?

MYOB Business, mentioned in 3 of 5 answers, Wave in 1

MYOB Business in 3 of 5Wave in 1 of 5

Who does AI recommend more?

MYOB Business, named ahead of Wave in 3 of 4 answers

MYOB Business first in 3Wave first in 1

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Top invoicing apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MYOB Business was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wave was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. MYOB Business was listed before Wave in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xero1st
  2. Zoho Invoice2nd
  3. Hnry3rd
  4. Wave4th
  5. MYOB Business5th
  6. Invoice Simple6th
  7. Invoice2go–
  8. FreshBooks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hnry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MYOB Business3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoho Invoice3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Invoice Simple2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wave1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Invoice2go0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FreshBooks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about invoicing apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is MYOB Business or Wave more popular in search?

This chart shows how often people search Google for MYOB Business and Wave by name. Each line represents a brand's share of searches for all eight invoicing apps we track, month by month, from searches in New Zealand.

MYOB Business and Wave among invoicing apps in New Zealand, by month

Share of searches by month for MYOB Business, Wave. The figures are in the table below the chart.

View monthly share of searches table
MonthXeroHnryMYOB BusinessZoho InvoiceWaveInvoice SimpleInvoice2goFreshBooks
Oct 202590.1%8.1%0.71%0.39%0.38%0.14%0.12%0.1%
Nov 202589.7%8%0.86%0.48%0.51%0.17%0.18%0.11%
Dec 202589.4%8%1.1%0.48%0.5%0.14%0.18%0.15%
Jan 202685.7%11.5%1.2%0.46%0.53%0.2%0.17%0.17%
Feb 202687.7%9.6%1.2%0.47%0.48%0.17%0.18%0.12%
Mar 202686%11.6%1.3%0.38%0.43%0.14%0.17%0.07%
Apr 202683.6%13.7%1.5%0.45%0.42%0.13%0.14%0.07%
May 202688.1%9.7%1%0.38%0.44%0.14%0.14%0.06%
Jun 202688%9.7%1.3%0.38%0.39%0.11%0.14%0.06%
Jul 202688.1%9.7%1%0.47%0.35%0.14%0.18%0.09%
Aug 202690.2%8.1%0.71%0.39%0.29%0.11%0.18%0.05%
Sep 202690.2%8.1%0.55%0.39%0.31%0.26%0.14%0.06%

How has the MYOB Business and Wave comparison changed over the last 12 months?

3 findings
  • MYOB Business was ahead of Wave in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, MYOB Business’ share of searches among invoicing apps in New Zealand moved from 0.71% to 0.55%, and its estimated monthly branded searches moved from 1.3K to 1K.
  • Across the 12 months ending September 2026, Wave’s share of searches among invoicing apps in New Zealand moved from 0.38% to 0.31%, and its estimated monthly branded searches moved from 700 to 570.

How did search popularity change for New Zealand invoicing apps in September 2026?

2 changes

  1. MYOB Business’ share of searches among invoicing apps in New Zealand has lost ground for 3 months in a row, from 1.3% to 0.55% in September 2026.

  2. Estimated monthly branded searches for Wave in New Zealand fell 18.6% over 12 measured months, from 700 to 570 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using MYOB Business’ and Wave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MYOB Business

1 branded search term

  • myob business

Wave

6 branded search terms

  • wave accounting
  • wave accounting program
  • wave invoice
  • wave invoice app
  • waveapps
  • waveapps app

How the Brand Demand Index is measured

Other head-to-heads among invoicing apps

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