Brandwave

How popular isWave in search?

In August 2026, there were an estimated 530 branded searches for Wave in New Zealand which is down 24.3% over the last 11 months. Wave holds 27.3% estimated Share of Search among New Zealand invoicing apps and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Zoho Invoice38.7%
  2. Wave27.3%
  3. Invoice2go17%
  4. Invoice Simple11.3%
  5. FreshBooks5.7%
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Which invoicing apps compete with Wave?

Wave against invoicing apps in New Zealand, by month

Share of Search by month for Zoho Invoice, Wave, Invoice2go, Invoice Simple, FreshBooks. The figures are in the table below the chart.

View monthly share of search table
MonthZoho InvoiceWaveInvoice2goInvoice SimpleFreshBooks
Oct 202535%32.7%10.3%12.6%9.3%
Nov 202533.8%34.2%12%12.4%7.6%
Dec 202533.7%34.2%12%9.2%10.9%
Jan 202630.7%33.7%10.9%13.4%11.4%
Feb 202633.6%32.3%12.1%12.6%9.4%
Mar 202632.9%35.4%13.6%11.5%6.6%
Apr 202638.6%33.7%10.9%10.9%5.9%
May 202635.6%34.7%11.3%12.6%5.9%
Jun 202636.1%35.1%13%10.6%5.3%
Jul 202639.1%27.6%14.1%11.5%7.8%
Aug 202638.7%27.3%17%11.3%5.7%
Sep 2026—————

  1. 1.Zoho Invoice

    38.7%

    held 1st · 750 estimated branded searches · 0% vs prior month · -0.4 points

  2. 2.Wave

    27.3%

    held 2nd · 530 estimated branded searches · 0% vs prior month · -0.3 points

  3. 3.Invoice2go

    17%

    held 3rd · 330 estimated branded searches · +22.2% vs prior month · +2.9 points

  4. 4.Invoice Simple

    11.3%

    held 4th · 220 estimated branded searches · 0% vs prior month · -0.1 points

  5. 5.FreshBooks

    5.7%

    held 5th · 110 estimated branded searches · -26.7% vs prior month · -2.1 points

Compare search popularity between Wave and its closest rivals

How has branded search demand for Wave changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wave in New Zealand fell from 700 to 530.
  • Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoicing apps in New Zealand decreased from 32.7% to 27.3%.
  • Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoicing apps in New Zealand peaked at 35.4% in March 2026 and was lowest at 27.3% in August 2026.

How did search popularity change for New Zealand invoicing apps in August 2026?

  1. In August 2026, Invoice2go gained estimated Share of Search among invoicing apps in New Zealand, from 14.1% to 17%.

  2. In August 2026, FreshBooks lost estimated Share of Search among invoicing apps in New Zealand, from 7.8% to 5.7%.

  3. Estimated monthly branded searches for Wave in New Zealand fell 24.3% over 11 measured months, from 700 to 530 in August 2026.

  4. Estimated monthly branded searches for Invoice Simple in New Zealand fell 18.5% over 11 measured months, from 270 to 220 in August 2026.

How is Wave measured?

Brandwave collects information about searches that people make online using Wave’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • wave accounting
  • wave accounting program
  • wave invoice
  • wave invoice app
  • waveapps
  • waveapps app

Do you work for Wave? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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