FreshBooks vs Wave:Which is more popular by branded search in New Zealand?
In August 2026, Wave had more branded searches than FreshBooks among invoicing apps in New Zealand. Wave was estimated to have 530 branded searches compared to FreshBooks’ 110, and held a 27.3% Share of Search versus FreshBooks’ 5.7%.
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Which is more popular in search, FreshBooks or Wave?
Compare the invoicing apps New Zealand sole traders and small businesses bill with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wave, FreshBooks. The figures are in the table below the chart.
View monthly share of search table
| Month | Zoho Invoice | Wave | Invoice2go | Invoice Simple | FreshBooks |
|---|---|---|---|---|---|
| Oct 2025 | 35% | 32.7% | 10.3% | 12.6% | 9.3% |
| Nov 2025 | 33.8% | 34.2% | 12% | 12.4% | 7.6% |
| Dec 2025 | 33.7% | 34.2% | 12% | 9.2% | 10.9% |
| Jan 2026 | 30.7% | 33.7% | 10.9% | 13.4% | 11.4% |
| Feb 2026 | 33.6% | 32.3% | 12.1% | 12.6% | 9.4% |
| Mar 2026 | 32.9% | 35.4% | 13.6% | 11.5% | 6.6% |
| Apr 2026 | 38.6% | 33.7% | 10.9% | 10.9% | 5.9% |
| May 2026 | 35.6% | 34.7% | 11.3% | 12.6% | 5.9% |
| Jun 2026 | 36.1% | 35.1% | 13% | 10.6% | 5.3% |
| Jul 2026 | 39.1% | 27.6% | 14.1% | 11.5% | 7.8% |
| Aug 2026 | 38.7% | 27.3% | 17% | 11.3% | 5.7% |
| Sep 2026 | — | — | — | — | — |
How has the FreshBooks and Wave comparison changed over the last 12 months?
3 findings
- Wave was ahead of FreshBooks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FreshBooks’ estimated Share of Search among invoicing apps in New Zealand moved from 9.3% to 5.7%, and its estimated monthly branded searches moved from 200 to 110.
- Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoicing apps in New Zealand moved from 32.7% to 27.3%, and its estimated monthly branded searches moved from 700 to 530.
How did search popularity change for New Zealand invoicing apps in August 2026?
2 changes
In August 2026, FreshBooks lost estimated Share of Search among invoicing apps in New Zealand, from 7.8% to 5.7%.
Estimated monthly branded searches for Wave in New Zealand fell 24.3% over 11 measured months, from 700 to 530 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using FreshBooks’ and Wave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FreshBooks
7 branded search terms
- freshbooks
- freshbooks accounting software
- freshbooks com
- freshbooks invoice
- freshbooks invoice app
- freshbooks nz
- freshbooks online
Wave
6 branded search terms
- wave accounting
- wave accounting program
- wave invoice
- wave invoice app
- waveapps
- waveapps app
Put your own brand in this comparison
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