Wave vs Zoho Invoice:Which is more popular by branded search in New Zealand?
In August 2026, Zoho Invoice had more branded searches than Wave among invoicing apps in New Zealand. Zoho Invoice was estimated to have 750 branded searches compared to Wave’s 530, and held a 38.7% Share of Search versus Wave’s 27.3%.
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Which is more popular in search, Wave or Zoho Invoice?
Compare the invoicing apps New Zealand sole traders and small businesses bill with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zoho Invoice, Wave. The figures are in the table below the chart.
View monthly share of search table
| Month | Zoho Invoice | Wave | Invoice2go | Invoice Simple | FreshBooks |
|---|---|---|---|---|---|
| Oct 2025 | 35% | 32.7% | 10.3% | 12.6% | 9.3% |
| Nov 2025 | 33.8% | 34.2% | 12% | 12.4% | 7.6% |
| Dec 2025 | 33.7% | 34.2% | 12% | 9.2% | 10.9% |
| Jan 2026 | 30.7% | 33.7% | 10.9% | 13.4% | 11.4% |
| Feb 2026 | 33.6% | 32.3% | 12.1% | 12.6% | 9.4% |
| Mar 2026 | 32.9% | 35.4% | 13.6% | 11.5% | 6.6% |
| Apr 2026 | 38.6% | 33.7% | 10.9% | 10.9% | 5.9% |
| May 2026 | 35.6% | 34.7% | 11.3% | 12.6% | 5.9% |
| Jun 2026 | 36.1% | 35.1% | 13% | 10.6% | 5.3% |
| Jul 2026 | 39.1% | 27.6% | 14.1% | 11.5% | 7.8% |
| Aug 2026 | 38.7% | 27.3% | 17% | 11.3% | 5.7% |
| Sep 2026 | — | — | — | — | — |
How has the Wave and Zoho Invoice comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Wave took it in November 2025, Zoho Invoice took it in February 2026, Wave took it in March 2026, Zoho Invoice took it in April 2026.
- Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoicing apps in New Zealand moved from 32.7% to 27.3%, and its estimated monthly branded searches moved from 700 to 530.
- Across the 11 months ending August 2026, Zoho Invoice’s estimated Share of Search among invoicing apps in New Zealand moved from 35% to 38.7%, and its estimated monthly branded searches held steady at 750.
How did search popularity change for New Zealand invoicing apps in August 2026?
1 change
Estimated monthly branded searches for Wave in New Zealand fell 24.3% over 11 measured months, from 700 to 530 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Wave’s and Zoho Invoice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Wave
6 branded search terms
- wave accounting
- wave accounting program
- wave invoice
- wave invoice app
- waveapps
- waveapps app
Zoho Invoice
5 branded search terms
- zoho com
- zoho invoice
- zoho invoice invoice app
- zoho invoice online
- zohoinvoice
Put your own brand in this comparison
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