Invoice Simple vs Wave:Which is more popular by branded search in New Zealand?
In August 2026, Wave had more branded searches than Invoice Simple among invoicing apps in New Zealand. Wave was estimated to have 530 branded searches compared to Invoice Simple’s 220, and held a 27.3% Share of Search versus Invoice Simple’s 11.3%.
Follow Invoice Simple vs Wave and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Invoice Simple or Wave?
Compare the invoicing apps New Zealand sole traders and small businesses bill with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wave, Invoice Simple. The figures are in the table below the chart.
View monthly share of search table
| Month | Zoho Invoice | Wave | Invoice2go | Invoice Simple | FreshBooks |
|---|---|---|---|---|---|
| Oct 2025 | 35% | 32.7% | 10.3% | 12.6% | 9.3% |
| Nov 2025 | 33.8% | 34.2% | 12% | 12.4% | 7.6% |
| Dec 2025 | 33.7% | 34.2% | 12% | 9.2% | 10.9% |
| Jan 2026 | 30.7% | 33.7% | 10.9% | 13.4% | 11.4% |
| Feb 2026 | 33.6% | 32.3% | 12.1% | 12.6% | 9.4% |
| Mar 2026 | 32.9% | 35.4% | 13.6% | 11.5% | 6.6% |
| Apr 2026 | 38.6% | 33.7% | 10.9% | 10.9% | 5.9% |
| May 2026 | 35.6% | 34.7% | 11.3% | 12.6% | 5.9% |
| Jun 2026 | 36.1% | 35.1% | 13% | 10.6% | 5.3% |
| Jul 2026 | 39.1% | 27.6% | 14.1% | 11.5% | 7.8% |
| Aug 2026 | 38.7% | 27.3% | 17% | 11.3% | 5.7% |
| Sep 2026 | — | — | — | — | — |
How has the Invoice Simple and Wave comparison changed over the last 12 months?
3 findings
- Wave was ahead of Invoice Simple in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Invoice Simple’s estimated Share of Search among invoicing apps in New Zealand moved from 12.6% to 11.3%, and its estimated monthly branded searches moved from 270 to 220.
- Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoicing apps in New Zealand moved from 32.7% to 27.3%, and its estimated monthly branded searches moved from 700 to 530.
How did search popularity change for New Zealand invoicing apps in August 2026?
2 changes
Estimated monthly branded searches for Wave in New Zealand fell 24.3% over 11 measured months, from 700 to 530 in August 2026.
Estimated monthly branded searches for Invoice Simple in New Zealand fell 18.5% over 11 measured months, from 270 to 220 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Invoice Simple’s and Wave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Invoice Simple
5 branded search terms
- invoice simple
- invoice simple invoice app
- invoice simple online
- invoicesimple
- invoicesimple com
Wave
6 branded search terms
- wave accounting
- wave accounting program
- wave invoice
- wave invoice app
- waveapps
- waveapps app
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.