Brandwave

How popular isFreshBooks?

In September 2026, people searched for FreshBooks by name about 110 times in New Zealand, a 42.1% decrease from the previous year. These searches made up 0.06% of all New Zealand invoicing app searches, placing FreshBooks eighth out of eight apps. When we asked both ChatGPT and Google AI Overviews about invoicing apps, FreshBooks did not appear in any of the answers.

Search and AI answers in September 2026

FreshBooks is the eighth most searched of 8 competitors and not listed in any AI answer.

  1. XeroShare of searches 90.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. HnryShare of searches 8.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. MYOB BusinessShare of searches 0.55%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. Zoho InvoiceShare of searches 0.39%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. FreshBooksShare of searches 0.06%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top invoicing apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FreshBooks did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xero1st
  2. Zoho Invoice2nd
  3. Hnry3rd
  4. Wave4th
  5. MYOB Business5th
  6. Invoice Simple6th
  7. Invoice2go–
  8. FreshBooks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hnry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MYOB Business3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoho Invoice3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Invoice Simple2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wave1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Invoice2go0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FreshBooks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about invoicing apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which invoicing apps compete with FreshBooks?

FreshBooks against invoicing apps in New Zealand, by month

Share of searches by month for Xero, Hnry, FreshBooks. The figures are in the table below the chart.

View monthly share of searches table
MonthXeroHnryMYOB BusinessZoho InvoiceWaveInvoice SimpleInvoice2goFreshBooks
Oct 202590.1%8.1%0.71%0.39%0.38%0.14%0.12%0.1%
Nov 202589.7%8%0.86%0.48%0.51%0.17%0.18%0.11%
Dec 202589.4%8%1.1%0.48%0.5%0.14%0.18%0.15%
Jan 202685.7%11.5%1.2%0.46%0.53%0.2%0.17%0.17%
Feb 202687.7%9.6%1.2%0.47%0.48%0.17%0.18%0.12%
Mar 202686%11.6%1.3%0.38%0.43%0.14%0.17%0.07%
Apr 202683.6%13.7%1.5%0.45%0.42%0.13%0.14%0.07%
May 202688.1%9.7%1%0.38%0.44%0.14%0.14%0.06%
Jun 202688%9.7%1.3%0.38%0.39%0.11%0.14%0.06%
Jul 202688.1%9.7%1%0.47%0.35%0.14%0.18%0.09%
Aug 202690.2%8.1%0.71%0.39%0.29%0.11%0.18%0.05%
Sep 202690.2%8.1%0.55%0.39%0.31%0.26%0.14%0.06%

  1. 1.Xero

    90.2%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Hnry

    8.1%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.MYOB Business

    0.55%

    Held 3rd. 1K estimated branded searches, -23.1% vs prior month. Share -0.2 points.

  4. 4.Zoho Invoice

    0.39%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Wave

    0.31%

    Held 5th. 570 estimated branded searches, +7.5% vs prior month. Share 0 points.

  6. 6.Invoice Simple

    0.26%

    Moved from 7th to 6th. 480 estimated branded searches, +128.6% vs prior month. Share +0.1 points.

  7. 7.Invoice2go

    0.14%

    Moved from 6th to 7th. 260 estimated branded searches, -21.2% vs prior month. Share 0 points.

  8. 8.FreshBooks

    0.06%

    Held 8th. 110 estimated branded searches, +10% vs prior month. Share 0 points.

Compare popularity between FreshBooks and its closest rivals

Every comparison with FreshBooks

7 comparisons

How has branded search demand for FreshBooks changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for FreshBooks in New Zealand fell from 190 to 110.
  • Across the 12 months ending September 2026, FreshBooks’ share of searches among invoicing apps in New Zealand held steady, from 0.1% to 0.06%.

How did search popularity change for New Zealand invoicing apps in September 2026?

6 changes

  1. Xero’s share of searches among invoicing apps in New Zealand has gained ground for 3 months in a row, from 88% to 90.2% in September 2026.

  2. MYOB Business’ share of searches among invoicing apps in New Zealand has lost ground for 3 months in a row, from 1.3% to 0.55% in September 2026.

  3. In September 2026, Invoice Simple rose from 7th to 6th among invoicing apps in New Zealand.

  4. In September 2026, Invoice2go fell from 6th to 7th among invoicing apps in New Zealand.

  5. Estimated monthly branded searches for FreshBooks in New Zealand fell 42.1% over 12 measured months, from 190 to 110 in September 2026.

  6. Estimated monthly branded searches for Wave in New Zealand fell 18.6% over 12 measured months, from 700 to 570 in September 2026.

How are FreshBooks’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using FreshBooks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • freshbooks
  • freshbooks accounting software
  • freshbooks invoice
  • freshbooks invoice app

Do you work for FreshBooks? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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