FreshBooks vs Invoice Simple:Which is more popular by branded search in New Zealand?
In August 2026, Invoice Simple had more branded searches than FreshBooks among invoicing apps in New Zealand. Invoice Simple was estimated to have 220 branded searches compared to FreshBooks’ 110, and held an 11.3% Share of Search versus FreshBooks’ 5.7%.
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Which is more popular in search, FreshBooks or Invoice Simple?
Compare the invoicing apps New Zealand sole traders and small businesses bill with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Invoice Simple, FreshBooks. The figures are in the table below the chart.
View monthly share of search table
| Month | Zoho Invoice | Wave | Invoice2go | Invoice Simple | FreshBooks |
|---|---|---|---|---|---|
| Oct 2025 | 35% | 32.7% | 10.3% | 12.6% | 9.3% |
| Nov 2025 | 33.8% | 34.2% | 12% | 12.4% | 7.6% |
| Dec 2025 | 33.7% | 34.2% | 12% | 9.2% | 10.9% |
| Jan 2026 | 30.7% | 33.7% | 10.9% | 13.4% | 11.4% |
| Feb 2026 | 33.6% | 32.3% | 12.1% | 12.6% | 9.4% |
| Mar 2026 | 32.9% | 35.4% | 13.6% | 11.5% | 6.6% |
| Apr 2026 | 38.6% | 33.7% | 10.9% | 10.9% | 5.9% |
| May 2026 | 35.6% | 34.7% | 11.3% | 12.6% | 5.9% |
| Jun 2026 | 36.1% | 35.1% | 13% | 10.6% | 5.3% |
| Jul 2026 | 39.1% | 27.6% | 14.1% | 11.5% | 7.8% |
| Aug 2026 | 38.7% | 27.3% | 17% | 11.3% | 5.7% |
| Sep 2026 | — | — | — | — | — |
How has the FreshBooks and Invoice Simple comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: FreshBooks took it in December 2025, Invoice Simple took it in January 2026.
- Across the 11 months ending August 2026, FreshBooks’ estimated Share of Search among invoicing apps in New Zealand moved from 9.3% to 5.7%, and its estimated monthly branded searches moved from 200 to 110.
- Across the 11 months ending August 2026, Invoice Simple’s estimated Share of Search among invoicing apps in New Zealand moved from 12.6% to 11.3%, and its estimated monthly branded searches moved from 270 to 220.
How did search popularity change for New Zealand invoicing apps in August 2026?
2 changes
In August 2026, FreshBooks lost estimated Share of Search among invoicing apps in New Zealand, from 7.8% to 5.7%.
Estimated monthly branded searches for Invoice Simple in New Zealand fell 18.5% over 11 measured months, from 270 to 220 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using FreshBooks’ and Invoice Simple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FreshBooks
7 branded search terms
- freshbooks
- freshbooks accounting software
- freshbooks com
- freshbooks invoice
- freshbooks invoice app
- freshbooks nz
- freshbooks online
Invoice Simple
5 branded search terms
- invoice simple
- invoice simple invoice app
- invoice simple online
- invoicesimple
- invoicesimple com
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