Brandwave

FreshBooks vs MYOB Business:Which is more popular?

In September 2026, MYOB Business had more branded searches than FreshBooks among invoicing apps in New Zealand. MYOB Business had about 1,000 branded searches, while FreshBooks had 110. MYOB Business made up 0.55% of all invoicing app searches we track, and FreshBooks accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about invoicing apps, MYOB Business appeared in three of the five answers and FreshBooks in none.

Among invoicing apps in New Zealand in September 2026

Who do people search for more?

MYOB Business, about 9 searches for every 1 for FreshBooks

MYOB Business 1K searchesFreshBooks 110 searches

Who does AI mention more?

MYOB Business, mentioned in 3 of 5 answers, FreshBooks in 0

MYOB Business in 3 of 5FreshBooks in 0 of 5

Who does AI recommend more?

MYOB Business, the only one of the two named

MYOB Business first in 3FreshBooks never named

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Top invoicing apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MYOB Business was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. FreshBooks did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xero1st
  2. Zoho Invoice2nd
  3. Hnry3rd
  4. Wave4th
  5. MYOB Business5th
  6. Invoice Simple6th
  7. Invoice2go–
  8. FreshBooks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hnry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MYOB Business3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoho Invoice3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Invoice Simple2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wave1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Invoice2go0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FreshBooks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about invoicing apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is FreshBooks or MYOB Business more popular in search?

This chart shows how often people search Google for FreshBooks and MYOB Business by name. Each line represents a brand's share of searches for all eight invoicing apps we track, month by month, from searches in New Zealand.

FreshBooks and MYOB Business among invoicing apps in New Zealand, by month

Share of searches by month for MYOB Business, FreshBooks. The figures are in the table below the chart.

View monthly share of searches table
MonthXeroHnryMYOB BusinessZoho InvoiceWaveInvoice SimpleInvoice2goFreshBooks
Oct 202590.1%8.1%0.71%0.39%0.38%0.14%0.12%0.1%
Nov 202589.7%8%0.86%0.48%0.51%0.17%0.18%0.11%
Dec 202589.4%8%1.1%0.48%0.5%0.14%0.18%0.15%
Jan 202685.7%11.5%1.2%0.46%0.53%0.2%0.17%0.17%
Feb 202687.7%9.6%1.2%0.47%0.48%0.17%0.18%0.12%
Mar 202686%11.6%1.3%0.38%0.43%0.14%0.17%0.07%
Apr 202683.6%13.7%1.5%0.45%0.42%0.13%0.14%0.07%
May 202688.1%9.7%1%0.38%0.44%0.14%0.14%0.06%
Jun 202688%9.7%1.3%0.38%0.39%0.11%0.14%0.06%
Jul 202688.1%9.7%1%0.47%0.35%0.14%0.18%0.09%
Aug 202690.2%8.1%0.71%0.39%0.29%0.11%0.18%0.05%
Sep 202690.2%8.1%0.55%0.39%0.31%0.26%0.14%0.06%

How has the FreshBooks and MYOB Business comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand invoicing apps in September 2026?

2 changes

  1. MYOB Business’ share of searches among invoicing apps in New Zealand has lost ground for 3 months in a row, from 1.3% to 0.55% in September 2026.

  2. Estimated monthly branded searches for FreshBooks in New Zealand fell 42.1% over 12 measured months, from 190 to 110 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using FreshBooks’ and MYOB Business’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FreshBooks

4 branded search terms

  • freshbooks
  • freshbooks accounting software
  • freshbooks invoice
  • freshbooks invoice app

MYOB Business

1 branded search term

  • myob business

How the Brand Demand Index is measured

Other head-to-heads among invoicing apps

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