Brandwave

MYOB Business vs Xero:Which is more popular?

In September 2026, Xero had more branded searches than MYOB Business among invoicing apps in New Zealand. Xero had about 165,000 branded searches, while MYOB Business had 1,000. Xero made up 90.2% of all invoicing app searches we track, and MYOB Business accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about invoicing apps, Xero appeared in four of the five answers and MYOB Business in three. Xero was mentioned before MYOB Business in every answer that named either.

Among invoicing apps in New Zealand in September 2026

Who do people search for more?

Xero, about 165 searches for every 1 for MYOB Business

Xero 165K searchesMYOB Business 1K searches

Who does AI mention more?

Xero, mentioned in 4 of 5 answers, MYOB Business in 3

Xero in 4 of 5MYOB Business in 3 of 5

Who does AI recommend more?

Xero, named ahead of MYOB Business in 4 of 4 answers

Xero first in 4MYOB Business never first

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Top invoicing apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xero was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MYOB Business was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Xero was listed before MYOB Business in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xero1st
  2. Zoho Invoice2nd
  3. Hnry3rd
  4. Wave4th
  5. MYOB Business5th
  6. Invoice Simple6th
  7. Invoice2go–
  8. FreshBooks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hnry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MYOB Business3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoho Invoice3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Invoice Simple2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wave1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Invoice2go0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FreshBooks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about invoicing apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is MYOB Business or Xero more popular in search?

This chart shows how often people search Google for MYOB Business and Xero by name. Each line represents a brand's share of searches for all eight invoicing apps we track, month by month, from searches in New Zealand.

MYOB Business and Xero among invoicing apps in New Zealand, by month

Share of searches by month for Xero, MYOB Business. The figures are in the table below the chart.

View monthly share of searches table
MonthXeroHnryMYOB BusinessZoho InvoiceWaveInvoice SimpleInvoice2goFreshBooks
Oct 202590.1%8.1%0.71%0.39%0.38%0.14%0.12%0.1%
Nov 202589.7%8%0.86%0.48%0.51%0.17%0.18%0.11%
Dec 202589.4%8%1.1%0.48%0.5%0.14%0.18%0.15%
Jan 202685.7%11.5%1.2%0.46%0.53%0.2%0.17%0.17%
Feb 202687.7%9.6%1.2%0.47%0.48%0.17%0.18%0.12%
Mar 202686%11.6%1.3%0.38%0.43%0.14%0.17%0.07%
Apr 202683.6%13.7%1.5%0.45%0.42%0.13%0.14%0.07%
May 202688.1%9.7%1%0.38%0.44%0.14%0.14%0.06%
Jun 202688%9.7%1.3%0.38%0.39%0.11%0.14%0.06%
Jul 202688.1%9.7%1%0.47%0.35%0.14%0.18%0.09%
Aug 202690.2%8.1%0.71%0.39%0.29%0.11%0.18%0.05%
Sep 202690.2%8.1%0.55%0.39%0.31%0.26%0.14%0.06%

How has the MYOB Business and Xero comparison changed over the last 12 months?

3 findings
  • Xero was ahead of MYOB Business in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, MYOB Business’ share of searches among invoicing apps in New Zealand moved from 0.71% to 0.55%, and its estimated monthly branded searches moved from 1.3K to 1K.
  • Across the 12 months ending September 2026, Xero’s share of searches among invoicing apps in New Zealand moved from 90.1% to 90.2%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for New Zealand invoicing apps in September 2026?

2 changes

  1. Xero’s share of searches among invoicing apps in New Zealand has gained ground for 3 months in a row, from 88% to 90.2% in September 2026.

  2. MYOB Business’ share of searches among invoicing apps in New Zealand has lost ground for 3 months in a row, from 1.3% to 0.55% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MYOB Business’ and Xero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MYOB Business

1 branded search term

  • myob business

Xero

1 branded search term

  • xero

How the Brand Demand Index is measured

Other head-to-heads among invoicing apps

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