Brandwave

Cashbook Complete vs Xero:Which is more popular?

In September 2026, Xero had more branded searches than Cashbook Complete among small business accounting software in New Zealand. Xero had about 169,000 branded searches, while Cashbook Complete had 140. Xero made up 83.6% of all small business accounting software searches we track, and Cashbook Complete accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about small business accounting software, Xero appeared in all five answers and Cashbook Complete in two. Xero was mentioned before Cashbook Complete in every answer.

Among small business accounting software in New Zealand in September 2026

Who do people search for more?

Xero, about 1210 searches for every 1 for Cashbook Complete

Xero 169K searchesCashbook Complete 140 searches

Who does AI mention more?

Xero, mentioned in every answer we collected

Xero in 5 of 5Cashbook Complete in 2 of 5

Who does AI recommend more?

Xero, named ahead of Cashbook Complete in every answer

Xero first in 5Cashbook Complete never first

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Top small business accounting software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xero appeared in all five answers. Cashbook Complete was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Xero was listed before Cashbook Complete in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xero1st
  2. MYOB2nd
  3. Hnry3rd
  4. Reckon4th
  5. Cashbook Complete5th
  6. Solo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MYOB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hnry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reckon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cashbook Complete2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Solo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about small business accounting software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Cashbook Complete or Xero more popular in search?

This chart shows how often people search Google for Cashbook Complete and Xero by name. Each line represents a brand's share of searches for all six small business accounting software we track, month by month, from searches in New Zealand.

Cashbook Complete and Xero among small business accounting software in New Zealand, by month

Share of searches by month for Xero, Cashbook Complete. The figures are in the table below the chart.

View monthly share of searches table
MonthXeroMYOBHnryReckonSoloCashbook Complete
Oct 202582.3%9.3%7.4%0.71%0.13%0.08%
Nov 202580.9%11%7.3%0.64%0.13%0.08%
Dec 202580.8%11%7.3%0.69%0.13%0.08%
Jan 202677.9%10.7%10.5%0.76%0.16%0.1%
Feb 202681.1%9.1%8.9%0.66%0.15%0.08%
Mar 202679.3%9.1%10.7%0.67%0.15%0.08%
Apr 202677.6%8.7%12.8%0.63%0.19%0.08%
May 202681.1%9%9%0.7%0.13%0.08%
Jun 202681%9%9%0.7%0.13%0.08%
Jul 202681%9%9%0.7%0.13%0.08%
Aug 202682.5%9.2%7.5%0.57%0.1%0.13%
Sep 202683.6%8%7.5%0.69%0.07%0.07%

How has the Cashbook Complete and Xero comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand small business accounting software in September 2026?

2 changes

  1. In September 2026, Xero gained share of searches among small business accounting software in New Zealand, from 82.5% to 83.6%.

  2. In September 2026, Cashbook Complete fell from 5th to 6th among small business accounting software in New Zealand.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Cashbook Complete’s and Xero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cashbook Complete

1 branded search term

  • cashbook complete

Xero

7 branded search terms

  • xero
  • xero accounting
  • xero accounting software
  • xero invoicing
  • xero payroll
  • xero tax
  • xero tax software

How the Brand Demand Index is measured

Other head-to-heads among small business accounting software

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