Brandwave

Hnry vs MYOB:Which is more popular?

In September 2026, Hnry and MYOB were level in searches among small business accounting software in New Zealand, with an estimated 15.3K versus 16.3K branded searches, at 7.5% and 8% of the total. When we asked ChatGPT and Google AI Overviews about small business accounting software, both Hnry and MYOB appeared in all five answers. MYOB was mentioned before Hnry in every answer.

Among small business accounting software in New Zealand in September 2026

Who do people search for more?

MYOB, about 6% more searches than Hnry

MYOB 16.3K searchesHnry 15.3K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Hnry in 5 of 5MYOB in 5 of 5

Who does AI recommend more?

MYOB, named ahead of Hnry in every answer

MYOB first in 5Hnry never first

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Top small business accounting software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Hnry and MYOB showed up in all five answers. MYOB was listed before Hnry in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xero1st
  2. MYOB2nd
  3. Hnry3rd
  4. Reckon4th
  5. Cashbook Complete5th
  6. Solo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MYOB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hnry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reckon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cashbook Complete2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Solo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about small business accounting software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Hnry or MYOB more popular in search?

This chart shows how often people search Google for Hnry and MYOB by name. Each line represents a brand's share of searches for all six small business accounting software we track, month by month, from searches in New Zealand.

Hnry and MYOB among small business accounting software in New Zealand, by month

Share of searches by month for MYOB, Hnry. The figures are in the table below the chart.

View monthly share of searches table
MonthXeroMYOBHnryReckonSoloCashbook Complete
Oct 202582.3%9.3%7.4%0.71%0.13%0.08%
Nov 202580.9%11%7.3%0.64%0.13%0.08%
Dec 202580.8%11%7.3%0.69%0.13%0.08%
Jan 202677.9%10.7%10.5%0.76%0.16%0.1%
Feb 202681.1%9.1%8.9%0.66%0.15%0.08%
Mar 202679.3%9.1%10.7%0.67%0.15%0.08%
Apr 202677.6%8.7%12.8%0.63%0.19%0.08%
May 202681.1%9%9%0.7%0.13%0.08%
Jun 202681%9%9%0.7%0.13%0.08%
Jul 202681%9%9%0.7%0.13%0.08%
Aug 202682.5%9.2%7.5%0.57%0.1%0.13%
Sep 202683.6%8%7.5%0.69%0.07%0.07%

How has the Hnry and MYOB comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Hnry took it in March 2026, MYOB took it in May 2026, Hnry took it in June 2026, MYOB took it in July 2026.
  • Across the 12 months ending September 2026, Hnry’s share of searches among small business accounting software in New Zealand moved from 7.4% to 7.5%, and its estimated monthly branded searches moved from 15.2K to 15.3K.
  • Across the 12 months ending September 2026, MYOB’s share of searches among small business accounting software in New Zealand moved from 9.3% to 8%, and its estimated monthly branded searches moved from 18.9K to 16.3K.

How did search popularity change for New Zealand small business accounting software in September 2026?

1 change

  1. In September 2026, MYOB lost share of searches among small business accounting software in New Zealand, from 9.2% to 8%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Hnry’s and MYOB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hnry

4 branded search terms

  • hnry
  • hnry accounting
  • hnry invoicing
  • hnry tax

MYOB

6 branded search terms

  • myob
  • myob accounting
  • myob accounting software
  • myob invoicing
  • myob payroll
  • myob tax

How the Brand Demand Index is measured

Other head-to-heads among small business accounting software

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