MYOB vs Xero:Which is more popular?
In September 2026, Xero had more branded searches than MYOB among small business accounting software in New Zealand. Xero had about 169,000 branded searches, while MYOB had 16,300. Xero made up 83.6% of all small business accounting software searches we track, and MYOB accounted for 8%. When we asked ChatGPT and Google AI Overviews about small business accounting software, both MYOB and Xero appeared in all five answers. Xero was mentioned before MYOB in every answer.
Who do people search for more?
Xero, about 10 searches for every 1 for MYOB
Who does AI mention more?
Both are mentioned in every answer we collected.
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Top small business accounting software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both MYOB and Xero showed up in all five answers. Xero was listed before MYOB in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Xero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MYOB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hnry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Reckon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cashbook Complete2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Solo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about small business accounting software
5 answers
Asked ChatGPT
“Which small business accounting software should I use in New Zealand?”
Asked ChatGPT
“What are the best small business accounting software brands in New Zealand?”
Asked ChatGPT
“What's the best small business accounting software in New Zealand for a small business?”
Searched Google, AI Overview
“small business accounting software nz”
Searched Google, AI Overview
“bookkeeping software nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is MYOB or Xero more popular in search?
This chart shows how often people search Google for MYOB and Xero by name. Each line represents a brand's share of searches for all six small business accounting software we track, month by month, from searches in New Zealand.
Share of searches by month for Xero, MYOB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Xero | MYOB | Hnry | Reckon | Solo | Cashbook Complete |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.3% | 9.3% | 7.4% | 0.71% | 0.13% | 0.08% |
| Nov 2025 | 80.9% | 11% | 7.3% | 0.64% | 0.13% | 0.08% |
| Dec 2025 | 80.8% | 11% | 7.3% | 0.69% | 0.13% | 0.08% |
| Jan 2026 | 77.9% | 10.7% | 10.5% | 0.76% | 0.16% | 0.1% |
| Feb 2026 | 81.1% | 9.1% | 8.9% | 0.66% | 0.15% | 0.08% |
| Mar 2026 | 79.3% | 9.1% | 10.7% | 0.67% | 0.15% | 0.08% |
| Apr 2026 | 77.6% | 8.7% | 12.8% | 0.63% | 0.19% | 0.08% |
| May 2026 | 81.1% | 9% | 9% | 0.7% | 0.13% | 0.08% |
| Jun 2026 | 81% | 9% | 9% | 0.7% | 0.13% | 0.08% |
| Jul 2026 | 81% | 9% | 9% | 0.7% | 0.13% | 0.08% |
| Aug 2026 | 82.5% | 9.2% | 7.5% | 0.57% | 0.1% | 0.13% |
| Sep 2026 | 83.6% | 8% | 7.5% | 0.69% | 0.07% | 0.07% |
How has the MYOB and Xero comparison changed over the last 12 months?
3 findings
- Xero was ahead of MYOB in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MYOB’s share of searches among small business accounting software in New Zealand moved from 9.3% to 8%, and its estimated monthly branded searches moved from 18.9K to 16.3K.
- Across the 12 months ending September 2026, Xero’s share of searches among small business accounting software in New Zealand moved from 82.3% to 83.6%, and its estimated monthly branded searches moved from 168K to 169K.
How did search popularity change for New Zealand small business accounting software in September 2026?
2 changes
In September 2026, Xero gained share of searches among small business accounting software in New Zealand, from 82.5% to 83.6%.
In September 2026, MYOB lost share of searches among small business accounting software in New Zealand, from 9.2% to 8%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using MYOB’s and Xero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among small business accounting software
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