Brandwave

How popular isThe Media Lab?

In September 2026, people searched for The Media Lab by name about 150 times in New Zealand, about the same as the previous year. These searches made up 8.2% of all New Zealand media and strategic communications agency searches, placing The Media Lab sixth out of 13 agencies. When we asked both ChatGPT and Google AI Overviews about media and strategic communications agencies, The Media Lab did not appear in any of the answers.

Search and AI answers in September 2026

The Media Lab is the sixth most searched of 13 competitors and not listed in any AI answer.

  1. Topham GuerinShare of searches 17.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Sherson WillisShare of searches 14.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  3. FleishmanHillard AotearoaShare of searches 11.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. One Plus One CommunicationsShare of searches 9.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. The Media LabShare of searches 8.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+8 more

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Top media and strategic communications agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Media Lab did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. One Plus One Communications1st
  2. Pead2nd
  3. Acumen3rd
  4. Wright Communications4th
  5. Sling & Stone5th
  6. Special PR6th
  7. Topham Guerin–
  8. Sherson Willis–
  9. FleishmanHillard Aotearoa–
  10. The Media Lab–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • One Plus One Communications3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wright Communications2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Acumen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sherson Willis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Special PR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sling & Stone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Topham Guerin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FleishmanHillard Aotearoa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Media Lab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about media and strategic communications agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which media and strategic communications agencies compete with The Media Lab?

The Media Lab against media and strategic communications agencies in New Zealand, by month

Share of searches by month for Topham Guerin, Sherson Willis, FleishmanHillard Aotearoa, One Plus One Communications, Special PR, The Media Lab, Pead, Lassoo Media & PR, Anthem, Sling & Stone, Work Communications, Wright Communications. The figures are in the table below the chart.

View monthly share of searches table
MonthTopham GuerinSherson WillisFleishmanHillard AotearoaOne Plus One CommunicationsSpecial PRThe Media LabPeadLassoo Media & PRAnthemSling & StoneWork CommunicationsWright CommunicationsAcumen
Oct 20257.5%11.6%15%8.2%10.2%10.2%6.1%7.5%4.1%7.5%4.8%6.1%1.4%
Nov 20255.1%12.3%14.5%8.7%8.7%8.7%6.5%8%7.2%8%3.6%6.5%2.2%
Dec 202512.6%9.9%15.3%7.2%7.2%9%4.5%8.1%5.4%8.1%4.5%6.3%1.8%
Jan 20269.3%11.9%14.4%8.5%5.9%10.2%5.9%7.6%4.2%10.2%4.2%5.9%1.7%
Feb 202611.5%9.3%10.4%12%6.6%4.9%7.7%6%5.5%18.6%2.7%3.8%1.1%
Mar 202618.8%10.2%16.5%8.6%7.1%5.9%6.7%6.7%3.1%8.6%3.5%2.7%1.6%
Apr 202615.3%8.2%16.5%8.8%7.1%7.1%6.5%8.2%4.7%8.8%2.9%4.1%1.8%
May 202615.7%8.4%16.3%7.2%7.2%7.2%10.2%8.4%4.8%6.6%3%3%1.8%
Jun 20268.2%8.2%13%10.6%15.9%8.7%8.2%5.3%2.4%7.7%5.3%4.3%1.9%
Jul 202613.1%19.7%14.1%7.6%7.6%7.6%8.6%4.5%3%7.6%2.5%2.5%1.5%
Aug 202614.1%14.1%17.9%8.2%6%9.8%7.6%6%2.7%5.4%2.7%3.8%1.6%
Sep 202617.5%14.2%11.5%9.8%9.8%8.2%7.7%6%4.4%4.4%2.7%2.7%1.1%

  1. 1.Topham Guerin

    17.5%

    Moved from 3rd to 1st. 320 estimated branded searches, +23.1% vs prior month. Share +3.4 points.

  2. 2.Sherson Willis

    14.2%

    Held 2nd. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.FleishmanHillard Aotearoa

    11.5%

    Moved from 1st to 3rd. 210 estimated branded searches, -36.4% vs prior month. Share -6.5 points.

  4. 4.One Plus One Communications

    9.8%

    Moved from 5th to 4th. 180 estimated branded searches, +20% vs prior month. Share +1.7 points.

  5. 5.Special PR

    9.8%

    Moved from 8th to 5th. 180 estimated branded searches, +63.6% vs prior month. Share +3.9 points.

  6. 6.The Media Lab

    8.2%

    Moved from 4th to 6th. 150 estimated branded searches, -16.7% vs prior month. Share -1.6 points.

  7. 7.Pead

    7.7%

    Moved from 6th to 7th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Lassoo Media & PR

    6%

    Moved from 7th to 8th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Anthem

    4.4%

    Moved from 11th to 9th. 80 estimated branded searches, +60% vs prior month. Share +1.7 points.

  10. 10.Sling & Stone

    4.4%

    Moved from 9th to 10th. 80 estimated branded searches, -20% vs prior month. Share -1.1 points.

  11. 11.Work Communications

    2.7%

    Moved from 12th to 11th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Wright Communications

    2.7%

    Moved from 10th to 12th. 50 estimated branded searches, -28.6% vs prior month. Share -1.1 points.

  13. 13.Acumen

    1.1%

    Held 13th. 20 estimated branded searches, -33.3% vs prior month. Share -0.5 points.

Compare popularity between The Media Lab and its closest rivals

Every comparison with The Media Lab

18 comparisons

How has branded search demand for The Media Lab changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Media Lab in New Zealand held steady at 150.
  • Across the 12 months ending September 2026, The Media Lab’s share of searches among media and strategic communications agencies in New Zealand decreased from 10.2% to 8.2%.
  • Across the 12 months ending September 2026, The Media Lab’s share of searches among media and strategic communications agencies in New Zealand peaked at 10.2% in October 2025 and was lowest at 4.9% in February 2026.
  • Across the 12 months ending September 2026, The Media Lab fell from 4th to 6th among media and strategic communications agencies in New Zealand.

How did search popularity change for New Zealand media and strategic communications agencies in September 2026?

6 changes

  1. In September 2026, Topham Guerin overtook FleishmanHillard Aotearoa and Sherson Willis to become the leader among media and strategic communications agencies in New Zealand, with 17.5% of the searches.

  2. In September 2026, One Plus One Communications overtook The Media Lab to rank 4th among media and strategic communications agencies in New Zealand, with 9.8% of the searches.

  3. In September 2026, Special PR overtook The Media Lab and 2 others to rank 5th among media and strategic communications agencies in New Zealand, with 9.8% of the searches.

  4. In September 2026, Anthem overtook Sling & Stone and Wright Communications to rank 9th among media and strategic communications agencies in New Zealand, with 4.4% of the searches.

  5. In September 2026, FleishmanHillard Aotearoa lost share of searches among media and strategic communications agencies in New Zealand, from 17.9% to 11.5%.

  6. In September 2026, The Media Lab lost share of searches among media and strategic communications agencies in New Zealand, from 9.8% to 8.2%.

How are The Media Lab’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Media Lab’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • The Media Lab
  • themedialab

How the Brand Demand Index is measured

Who owns The Media Lab?

The Media Lab is owned by The Digital Cafe Limited. Brandwave does not track any other brands owned by The Digital Cafe Limited.

Do you work for The Media Lab? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does The Media Lab compete?

The Media Lab is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
media agencies4th of 85.4%Show ranking
Media and strategic communications agencies6th of 138.2%Shown above
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