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Media agencies in New Zealand:Which brands are most popular in search?

In August 2026, dentsu was the most searched among media agencies in New Zealand, with an estimated 1.3K branded searches and 28.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. dentsu28.7%
  2. PHD22.1%
  3. OMD20.5%
  4. WPP Media15.2%
  5. MBM6.2%
  6. Spark Foundry4.9%
  7. Together2.4%

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Share of SearchLeaderboard

Compare media agencies that plan and buy advertising for New Zealand brands, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among media agencies in New Zealand, by month

Share of Search by month for dentsu, PHD, OMD, WPP Media, MBM, Spark Foundry, Together. The figures are in the table below the chart.

View monthly share of search table
MonthdentsuPHDOMDWPP MediaMBMSpark FoundryTogether
Oct 202525.8%21.3%23.3%15.6%5.8%6.5%1.7%
Nov 202525.1%22%24.4%13%5.5%7%2.9%
Dec 202529.3%18.2%19.9%15.6%7.5%7.5%2%
Jan 202628.2%18.1%24.1%14.2%7.3%6.2%1.8%
Feb 202627.5%21.2%23%15.2%5.6%4.7%2.8%
Mar 202629.7%18.9%20.6%15.5%6.5%6.5%2.4%
Apr 202631.6%18.6%17.4%18.4%6%5.6%2.3%
May 202625.2%18.8%20.9%19%7.6%6%2.5%
Jun 202624.8%19.5%24.3%16.4%5.7%6.4%2.9%
Jul 202631%19.9%21.7%15.6%6.9%2.8%2.1%
Aug 202628.7%22.1%20.5%15.2%6.2%4.9%2.4%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.dentsu

    28.7%

    held 1st · 1.3K estimated branded searches · -0.76% vs prior month · -2.3 points

  2. 2.PHD

    22.1%

    moved from 3rd to 2nd · 1K estimated branded searches · +19% vs prior month · +2.2 points

  3. 3.OMD

    20.5%

    moved from 2nd to 3rd · 930 estimated branded searches · +1.1% vs prior month · -1.2 points

  4. 4.WPP Media

    15.2%

    held 4th · 690 estimated branded searches · +4.5% vs prior month · -0.4 points

  5. 5.MBM

    6.2%

    held 5th · 280 estimated branded searches · -3.4% vs prior month · -0.7 points

  6. 6.Spark Foundry

    4.9%

    held 6th · 220 estimated branded searches · +83.3% vs prior month · +2 points

  7. 7.Together

    2.4%

    held 7th · 110 estimated branded searches · +22.2% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among media agencies in New Zealand?

In August 2026, dentsu was the most searched among media agencies in New Zealand, with an estimated 1.3K branded searches and 28.7% estimated Share of Search within this set. PHD is in 2nd place, 6.6 percentage points behind at 22.1% Share of Search.

New Zealand media agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
dentsu25.8% → 28.7%31.6%Apr 202624.8%Jun 20261st
PHD21.3% → 22.1%22.1%Aug 202618.1%Jan 20263rd → 2nd
OMD23.3% → 20.5%24.4%Nov 202517.4%Apr 20262nd → 3rd
WPP Media15.6% → 15.2%19%May 202613%Nov 20254th
MBM5.8% → 6.2%7.6%May 20265.5%Nov 20256th → 5th
Spark Foundry6.5% → 4.9%7.5%Dec 20252.8%Jul 20265th → 6th
Together1.7% → 2.4%2.9%Nov 20251.7%Oct 20257th

Each finding as a sentence

  • Across the 11 months ending August 2026, dentsu’s estimated Share of Search among media agencies in New Zealand increased from 25.8% to 28.7%.
  • Across the 11 months ending August 2026, PHD’s estimated Share of Search among media agencies in New Zealand increased from 21.3% to 22.1%.
  • Across the 11 months ending August 2026, OMD’s estimated Share of Search among media agencies in New Zealand decreased from 23.3% to 20.5%.
  • Across the 11 months ending August 2026, Spark Foundry’s estimated Share of Search among media agencies in New Zealand decreased from 6.5% to 4.9%.
  • Across the 11 months ending August 2026, Together’s estimated Share of Search among media agencies in New Zealand increased from 1.7% to 2.4%.
  • Across the 11 months ending August 2026, dentsu’s estimated Share of Search among media agencies in New Zealand peaked at 31.6% in April 2026 and was lowest at 24.8% in June 2026.
  • Across the 11 months ending August 2026, PHD’s estimated Share of Search among media agencies in New Zealand peaked at 22.1% in August 2026 and was lowest at 18.1% in January 2026.
  • Across the 11 months ending August 2026, OMD’s estimated Share of Search among media agencies in New Zealand peaked at 24.4% in November 2025 and was lowest at 17.4% in April 2026.
  • Across the 11 months ending August 2026, WPP Media’s estimated Share of Search among media agencies in New Zealand peaked at 19% in May 2026 and was lowest at 13% in November 2025.
  • Across the 11 months ending August 2026, MBM’s estimated Share of Search among media agencies in New Zealand peaked at 7.6% in May 2026 and was lowest at 5.5% in November 2025.
  • Across the 11 months ending August 2026, Spark Foundry’s estimated Share of Search among media agencies in New Zealand peaked at 7.5% in December 2025 and was lowest at 2.8% in July 2026.
  • Across the 11 months ending August 2026, Together’s estimated Share of Search among media agencies in New Zealand peaked at 2.9% in November 2025 and was lowest at 1.7% in October 2025.
  • Across the 11 months ending August 2026, PHD rose from 3rd to 2nd among media agencies in New Zealand.
  • Across the 11 months ending August 2026, OMD fell from 2nd to 3rd among media agencies in New Zealand.
  • Across the 11 months ending August 2026, MBM rose from 6th to 5th among media agencies in New Zealand.
  • Across the 11 months ending August 2026, Spark Foundry fell from 5th to 6th among media agencies in New Zealand.
  • Across the 11 months ending August 2026, WPP Media held steady: its estimated Share of Search among media agencies in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand media agencies in August 2026?

  1. In August 2026, PHD overtook OMD to rank 2nd among media agencies in New Zealand, at 22.1%.

  2. In August 2026, Spark Foundry gained estimated Share of Search among media agencies in New Zealand, from 2.8% to 4.9%.

  3. In August 2026, dentsu lost estimated Share of Search among media agencies in New Zealand, from 31% to 28.7%.

  4. In August 2026, OMD lost estimated Share of Search among media agencies in New Zealand, from 21.7% to 20.5%.

  5. In August 2026, MBM lost estimated Share of Search among media agencies in New Zealand, from 6.9% to 6.2%.

  6. WPP Media’s estimated Share of Search among media agencies in New Zealand has lost ground for 3 months in a row, from 19% to 15.2% in August 2026.

  7. Estimated monthly branded searches for Together in New Zealand rose 37.5% over 11 measured months, from 80 to 110 in August 2026.

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