Brandwave

How popular isWPP Media in search?

In August 2026, there were an estimated 690 branded searches for WPP Media in New Zealand which is down 8% over the last 11 months. WPP Media holds 15.2% estimated Share of Search among New Zealand media agencies and is ranked 4th of 7 competitors for search popularity.

Share of Search, August 2026
  1. dentsu28.7%
  2. PHD22.1%
  3. OMD20.5%
  4. WPP Media15.2%
  5. MBM6.2%
  6. Spark Foundry4.9%
  7. Together2.4%
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Which media agencies compete with WPP Media?

WPP Media against media agencies in New Zealand, by month

Share of Search by month for dentsu, PHD, OMD, WPP Media, MBM, Spark Foundry, Together. The figures are in the table below the chart.

View monthly share of search table
MonthdentsuPHDOMDWPP MediaMBMSpark FoundryTogether
Oct 202525.8%21.3%23.3%15.6%5.8%6.5%1.7%
Nov 202525.1%22%24.4%13%5.5%7%2.9%
Dec 202529.3%18.2%19.9%15.6%7.5%7.5%2%
Jan 202628.2%18.1%24.1%14.2%7.3%6.2%1.8%
Feb 202627.5%21.2%23%15.2%5.6%4.7%2.8%
Mar 202629.7%18.9%20.6%15.5%6.5%6.5%2.4%
Apr 202631.6%18.6%17.4%18.4%6%5.6%2.3%
May 202625.2%18.8%20.9%19%7.6%6%2.5%
Jun 202624.8%19.5%24.3%16.4%5.7%6.4%2.9%
Jul 202631%19.9%21.7%15.6%6.9%2.8%2.1%
Aug 202628.7%22.1%20.5%15.2%6.2%4.9%2.4%
Sep 2026———————

  1. 1.dentsu

    28.7%

    held 1st · 1.3K estimated branded searches · -0.76% vs prior month · -2.3 points

  2. 2.PHD

    22.1%

    moved from 3rd to 2nd · 1K estimated branded searches · +19% vs prior month · +2.2 points

  3. 3.OMD

    20.5%

    moved from 2nd to 3rd · 930 estimated branded searches · +1.1% vs prior month · -1.2 points

  4. 4.WPP Media

    15.2%

    held 4th · 690 estimated branded searches · +4.5% vs prior month · -0.4 points

  5. 5.MBM

    6.2%

    held 5th · 280 estimated branded searches · -3.4% vs prior month · -0.7 points

  6. 6.Spark Foundry

    4.9%

    held 6th · 220 estimated branded searches · +83.3% vs prior month · +2 points

  7. 7.Together

    2.4%

    held 7th · 110 estimated branded searches · +22.2% vs prior month · +0.3 points

Compare search popularity between WPP Media and its closest rivals

How has branded search demand for WPP Media changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for WPP Media in New Zealand fell from 750 to 690.
  • Across the 11 months ending August 2026, WPP Media’s estimated Share of Search among media agencies in New Zealand peaked at 19% in May 2026 and was lowest at 13% in November 2025.

How did search popularity change for New Zealand media agencies in August 2026?

  1. In August 2026, PHD overtook OMD to rank 2nd among media agencies in New Zealand, at 22.1%.

  2. In August 2026, Spark Foundry gained estimated Share of Search among media agencies in New Zealand, from 2.8% to 4.9%.

  3. In August 2026, dentsu lost estimated Share of Search among media agencies in New Zealand, from 31% to 28.7%.

  4. In August 2026, OMD lost estimated Share of Search among media agencies in New Zealand, from 21.7% to 20.5%.

  5. In August 2026, MBM lost estimated Share of Search among media agencies in New Zealand, from 6.9% to 6.2%.

  6. WPP Media’s estimated Share of Search among media agencies in New Zealand has lost ground for 3 months in a row, from 19% to 15.2% in August 2026.

How is WPP Media measured?

Brandwave collects information about searches that people make online using WPP Media’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • essencemediacom
  • group m nz
  • groupm
  • groupm new zealand
  • groupm nz
  • mediacom new zealand
  • mediacom nz
  • mindshare new zealand
  • mindshare nz
  • wavemaker new zealand
  • wavemaker nz
  • wpp media
  • wpp media agencies
  • wpp media agency
  • wpp media auckland
  • wpp media new zealand
  • wpp media nz

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How the Brand Demand Index is measured

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