How popular isdentsu in search?
In August 2026, there were an estimated 1.3K branded searches for dentsu in New Zealand which held steady over the last 11 months. dentsu holds 28.7% estimated Share of Search among New Zealand media agencies and is ranked 1st of 7 competitors for search popularity.
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Which media agencies compete with dentsu?
Share of Search by month for dentsu, PHD, OMD, WPP Media, MBM, Spark Foundry, Together. The figures are in the table below the chart.
View monthly share of search table
| Month | dentsu | PHD | OMD | WPP Media | MBM | Spark Foundry | Together |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 21.3% | 23.3% | 15.6% | 5.8% | 6.5% | 1.7% |
| Nov 2025 | 25.1% | 22% | 24.4% | 13% | 5.5% | 7% | 2.9% |
| Dec 2025 | 29.3% | 18.2% | 19.9% | 15.6% | 7.5% | 7.5% | 2% |
| Jan 2026 | 28.2% | 18.1% | 24.1% | 14.2% | 7.3% | 6.2% | 1.8% |
| Feb 2026 | 27.5% | 21.2% | 23% | 15.2% | 5.6% | 4.7% | 2.8% |
| Mar 2026 | 29.7% | 18.9% | 20.6% | 15.5% | 6.5% | 6.5% | 2.4% |
| Apr 2026 | 31.6% | 18.6% | 17.4% | 18.4% | 6% | 5.6% | 2.3% |
| May 2026 | 25.2% | 18.8% | 20.9% | 19% | 7.6% | 6% | 2.5% |
| Jun 2026 | 24.8% | 19.5% | 24.3% | 16.4% | 5.7% | 6.4% | 2.9% |
| Jul 2026 | 31% | 19.9% | 21.7% | 15.6% | 6.9% | 2.8% | 2.1% |
| Aug 2026 | 28.7% | 22.1% | 20.5% | 15.2% | 6.2% | 4.9% | 2.4% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.7% | 1.3K | -0.76% | -2.3 points | |
| 2, moved from 3rd to 2nd | 22.1% | 1K | +19% | +2.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 20.5% | 930 | +1.1% | -1.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 15.2% | 690 | +4.5% | -0.4 points | |
| 5, held 5th | 6.2% | 280 | -3.4% | -0.7 points | |
| 6, held 6th | 4.9% | 220 | +83.3% | +2 points | |
| 7, held 7th | 2.4% | 110 | +22.2% | +0.3 points |
1.
dentsu28.7%
held 1st · 1.3K estimated branded searches · -0.76% vs prior month · -2.3 points
2.
PHD22.1%
moved from 3rd to 2nd · 1K estimated branded searches · +19% vs prior month · +2.2 points
3.
OMD20.5%
moved from 2nd to 3rd · 930 estimated branded searches · +1.1% vs prior month · -1.2 points
15.2%
held 4th · 690 estimated branded searches · +4.5% vs prior month · -0.4 points
5.
MBM6.2%
held 5th · 280 estimated branded searches · -3.4% vs prior month · -0.7 points
4.9%
held 6th · 220 estimated branded searches · +83.3% vs prior month · +2 points
7.
Together2.4%
held 7th · 110 estimated branded searches · +22.2% vs prior month · +0.3 points
Compare search popularity between dentsu and its closest rivals
How has branded search demand for dentsu changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for dentsu in New Zealand held steady, from 1.2K to 1.3K.
- Across the 11 months ending August 2026, dentsu’s estimated Share of Search among media agencies in New Zealand increased from 25.8% to 28.7%.
- Across the 11 months ending August 2026, dentsu’s estimated Share of Search among media agencies in New Zealand peaked at 31.6% in April 2026 and was lowest at 24.8% in June 2026.
How did search popularity change for New Zealand media agencies in August 2026?
6 changes
In August 2026, PHD overtook OMD to rank 2nd among media agencies in New Zealand, at 22.1%.
In August 2026, Spark Foundry gained estimated Share of Search among media agencies in New Zealand, from 2.8% to 4.9%.
In August 2026, dentsu lost estimated Share of Search among media agencies in New Zealand, from 31% to 28.7%.
In August 2026, OMD lost estimated Share of Search among media agencies in New Zealand, from 21.7% to 20.5%.
In August 2026, MBM lost estimated Share of Search among media agencies in New Zealand, from 6.9% to 6.2%.
WPP Media’s estimated Share of Search among media agencies in New Zealand has lost ground for 3 months in a row, from 19% to 15.2% in August 2026.
How is dentsu measured?
Brandwave collects information about searches that people make online using dentsu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- dentsu
- dentsu agency
- dentsu aotearoa
- dentsu auckland
- dentsu company
- dentsu media
- dentsu new zealand
- dentsu nz
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Is dentsu your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.