How popular isOMD in search?
In August 2026, there were an estimated 930 branded searches for OMD in New Zealand which is down 17% over the last 11 months. OMD holds 20.5% estimated Share of Search among New Zealand media agencies and is ranked 3rd of 7 competitors for search popularity.
Follow OMD and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which media agencies compete with OMD?
Share of Search by month for dentsu, PHD, OMD, WPP Media, MBM, Spark Foundry, Together. The figures are in the table below the chart.
View monthly share of search table
| Month | dentsu | PHD | OMD | WPP Media | MBM | Spark Foundry | Together |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 21.3% | 23.3% | 15.6% | 5.8% | 6.5% | 1.7% |
| Nov 2025 | 25.1% | 22% | 24.4% | 13% | 5.5% | 7% | 2.9% |
| Dec 2025 | 29.3% | 18.2% | 19.9% | 15.6% | 7.5% | 7.5% | 2% |
| Jan 2026 | 28.2% | 18.1% | 24.1% | 14.2% | 7.3% | 6.2% | 1.8% |
| Feb 2026 | 27.5% | 21.2% | 23% | 15.2% | 5.6% | 4.7% | 2.8% |
| Mar 2026 | 29.7% | 18.9% | 20.6% | 15.5% | 6.5% | 6.5% | 2.4% |
| Apr 2026 | 31.6% | 18.6% | 17.4% | 18.4% | 6% | 5.6% | 2.3% |
| May 2026 | 25.2% | 18.8% | 20.9% | 19% | 7.6% | 6% | 2.5% |
| Jun 2026 | 24.8% | 19.5% | 24.3% | 16.4% | 5.7% | 6.4% | 2.9% |
| Jul 2026 | 31% | 19.9% | 21.7% | 15.6% | 6.9% | 2.8% | 2.1% |
| Aug 2026 | 28.7% | 22.1% | 20.5% | 15.2% | 6.2% | 4.9% | 2.4% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.7% | 1.3K | -0.76% | -2.3 points | |
| 2, moved from 3rd to 2nd | 22.1% | 1K | +19% | +2.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 20.5% | 930 | +1.1% | -1.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 15.2% | 690 | +4.5% | -0.4 points | |
| 5, held 5th | 6.2% | 280 | -3.4% | -0.7 points | |
| 6, held 6th | 4.9% | 220 | +83.3% | +2 points | |
| 7, held 7th | 2.4% | 110 | +22.2% | +0.3 points |
1.
dentsu28.7%
held 1st · 1.3K estimated branded searches · -0.76% vs prior month · -2.3 points
2.
PHD22.1%
moved from 3rd to 2nd · 1K estimated branded searches · +19% vs prior month · +2.2 points
3.
OMD20.5%
moved from 2nd to 3rd · 930 estimated branded searches · +1.1% vs prior month · -1.2 points
15.2%
held 4th · 690 estimated branded searches · +4.5% vs prior month · -0.4 points
5.
MBM6.2%
held 5th · 280 estimated branded searches · -3.4% vs prior month · -0.7 points
4.9%
held 6th · 220 estimated branded searches · +83.3% vs prior month · +2 points
7.
Together2.4%
held 7th · 110 estimated branded searches · +22.2% vs prior month · +0.3 points
Compare search popularity between OMD and its closest rivals
How has branded search demand for OMD changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for OMD in New Zealand fell from 1.1K to 930.
- Across the 11 months ending August 2026, OMD’s estimated Share of Search among media agencies in New Zealand decreased from 23.3% to 20.5%.
- Across the 11 months ending August 2026, OMD’s estimated Share of Search among media agencies in New Zealand peaked at 24.4% in November 2025 and was lowest at 17.4% in April 2026.
- Across the 11 months ending August 2026, OMD fell from 2nd to 3rd among media agencies in New Zealand.
How did search popularity change for New Zealand media agencies in August 2026?
6 changes
In August 2026, PHD overtook OMD to rank 2nd among media agencies in New Zealand, at 22.1%.
In August 2026, Spark Foundry gained estimated Share of Search among media agencies in New Zealand, from 2.8% to 4.9%.
In August 2026, dentsu lost estimated Share of Search among media agencies in New Zealand, from 31% to 28.7%.
In August 2026, OMD lost estimated Share of Search among media agencies in New Zealand, from 21.7% to 20.5%.
In August 2026, MBM lost estimated Share of Search among media agencies in New Zealand, from 6.9% to 6.2%.
WPP Media’s estimated Share of Search among media agencies in New Zealand has lost ground for 3 months in a row, from 19% to 15.2% in August 2026.
How is OMD measured?
Brandwave collects information about searches that people make online using OMD’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- omd agency
- omd auckland
- omd christchurch
- omd company
- omd group
- omd media
- omd new zealand
- omd nz
- omd wellington
Do you work for OMD? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is OMD your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.